Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Computing Digital Life Discovery Space More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Digital Life
Average Rating:
Rate this article:  
2 Million iPhones Sold in China Rollout, Apple Says
2 Million iPhones Sold in China Rollout, Apple Says

By Jennifer LeClaire
December 17, 2012 11:28AM

Bookmark and Share
"In the past, the iPhone would first launch in the U.S. and take many, many months to make its way around the world," said analyst Avi Greengart. "We are seeing a much faster pace this time around. Apple's CEO, who is well known as a supply-chain wizard, should be given a lot of the credit." Apple sold 2 million of the iPhone 5 in China over the weekend.
 

Related Topics

iPhone
Apple
Smartphone
China
Sales



iPhone 5 fever has spread to China. Apple reports it sold more than 2 million of the iPhone 5 in China over the weekend. The latest version of the iconic device officially went on sale Dec. 14.

The iPhone 5 is Apple's thinnest and lightest ever, and includes a 4-inch Retina display, an Apple-designed A6 chip, and longer battery life than earlier versions. The iPhone 5 comes with iOS 6, which offers Siri in Mandarin Chinese.

"Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China," said Tim Cook, Apple's CEO. "China is a very important market for us and customers there cannot wait to get their hands on Apple products."

Apple's Emerging Market Prowess

What does the rapid success of the iPhone 5 say about Apple's market in China? We asked Avi Greengart, an analyst at Current Analysis, for his thoughts on the iPhone's success in China and other emerging markets.

First of all, he told us, given the opportunity, most Chinese consumers prefer to buy through legitimate channels. With earlier versions of the iPhone, media reports arose about black market iPhone knockoffs, but with the iPhone readily available, that is changing.

"People assume that because Apple is a premium brand it would struggle in emerging markets," Greengart said. "While it is true that an iPhone is quite an expensive proposition for consumers earning the average Chinese salary, there are a few factors to keep in mind."

Chinese Consumers Covet Status

One of the factors Greengart cited is this: Not all Chinese workers make average Chinese salaries. There is a huge market for luxury goods in China and other parts of Asia. But even consumers with average Chinese salaries may be getting in on the iPhone action.

"We've seen this type of behavior before, particularly around cell phones in emerging markets, where consumers will save up what we might consider an extraordinary amount of money relative to their overall income to buy what they feel is a quality product or a status-rich product," Greengart said.

He points to Indonesia, where Nokia's Communicator was once the most popular smartphone in the nation. It was often given as a business gift, despite its price tag of 800 to 900 euros.

Tim Cook's Savvy

The iPhone 5 will be available in more than 100 countries by the end of December, making it the fastest iPhone rollout ever. Greengart said that's a noteworthy accomplishment.

"In the past, the iPhone would first launch in the U.S. and take many, many months to make its way around the world. We are seeing a much faster pace this time around. Apple's CEO, who is well known as a supply-chain wizard, should be given a lot of the credit," he said. "Generally speaking, the bottom line is that this is great news for Apple. They are selling a lot of phones."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Digital Life
1.   AT&T in $500M Net Video Partnership
2.   High Court To Hear Aereo Dispute
3.   Review: Windows Phone Advances
4.   Uber Meets Local Lookalikes in Asia
5.   Microsoft-Nokia Deal Closes this Week


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
High Court To Hear Aereo Dispute
Future of television debated in court.
Average Rating:
Review: Windows Phone Advances
Updated OS features will please users.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.