Android Gaining, But Apple's iOS Leads Among Enterprises
Android smartphone activations by enterprises and other professional organizations nearly doubled during this year's second quarter in comparison with the prior three months, according to a new report from Good Technology. However, Apple's iOS remained the leading mobile platform for professional groups.
"Good's customers are large corporations with employees around the globe, so the data points to global trends," a Good Technology spokesperson said Wednesday. Nevertheless, "it would be fair to say that the data skews more to the U.S., since that is where most of Good's customers are currently headquartered."
Android smartphones accounted for 36.9 percent of the devices activated during the second quarter -- led by Samsung's Galaxy SII. Still, Apple's iOS accounted for 61.9 percent of smartphone activations at U.S. enterprises during the period.
What's more, Apple's iPad sales dominated the professional market with respect to the activation of tablets. According to Good, the iPad accounted for 94.5 percent versus just 5.5 percent for tablets running Android.
Developers also Prefer iOS
Given that the new report is based on Good Technology's customer base, no BlackBerry platform devices were included. "It is worth noting that because RIM devices use the BlackBerry Enterprise Server for corporate e-mail access, Good does not have insight into BlackBerry handset activation trends and they are not reflected in this report," Good Technology's spokesperson said.
Though Microsoft's Windows Phone platform only accounted for 1.2 percent of activations overall, the authors of Good's new report expect this to grow in future quarters. Still, a new joint study released by IDC and Appcelerator indicates that only 6 percent of developers believe that Windows Phone can break through in the mobile enterprise space.
On the other hand, "developers are cautiously optimistic about Windows 8 tablets, and find Microsoft's Metro UI especially compelling," the authors of the joint IDC/Appcelerator report noted.
For now, however, developers regard Apple's iOS as the top platform for launching enterprise-class apps, with 53 percent of the survey's respondents indicating that they believe Apple's iOS will remain on top. By contrast, only 37 percent of the developers surveyed said the same about Google's Android platform.
"This is a very significant change over only three quarters," the authors of the joint IDC/Appcelerator study wrote. "In Q3 2011, developers viewed iOS and Android in a dead heat at 44 percent each."
Good News for All
IDC and Appcelerator attributed the growing strength of Apple in the enterprise to several factors, such as the popularity of the iPad, frequent reports of Android malware and enterprise challenges pertaining to Android fragmentation. However, the new report did include some good news for Google.
"The noticeable erosion of developer interest in Android" over the last four quarters "seems to have been arrested," the report's authors wrote. The huge growth in Android device shipments is "outweighing steadily increasing Android ecosystem fragmentation and monetization challenges."
The good news for Apple and Google alike is that mobile device deployments are on the rise in professional market segments which have traditionally been slow to adopt mobile devices. Good reports that the government sector's share of the device activation total rose from 5 percent in the first quarter to 8 percent in the second quarter, the manufacturing sector grew from 4 percent to 7 percent and the retailing sector increased from 3 percent to 5 percent.
"Our device activations report shows that more and more of our customers -- across all industries -- are really embracing mobility as a new strategy for boosting productivity and business insight," said Good Technology Senior Vice President John Herrema.
Posted: 2012-07-25 @ 6:17pm PT
What is exactly "your device activation report"?!? This is science fiction. Apple is DYING!!! for lack of leadership, vision and innovation. In the meantime, Microsoft is struggling in markets they effectively have no clue about and Android is blooming!
Posted: 2012-07-25 @ 3:36pm PT
Those who are interested can download the full Appcelerator/IDC report here: