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Microsoft App Store, Windows Mobile Update Likely Microsoft App Store, Windows Mobile Update Likely
By Barry Levine
February 9, 2009 9:08AM

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Microsoft reportedly plans a Skymarket app store for Windows Mobile devices, similar to Apple, Inc.'s App Store for the iPhone. Microsoft also reportedly plans a version 6.5 update to Windows Mobile. Microsoft has already launched My Phone for backups, modeled after Apple's MobileMe. Skymarket apps won't be exclusive to Microsoft's store.
 

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Attention, iPhone. Microsoft Relevant Products/Services is gearing up its own marketplace and calendar-syncing software for mobile devices.

The Wall Street Journal reported the software giant is planning an "online bazaar" with new programs and services for phones using the Windows Mobile operating system. At the Mobile World Congress conference next week in Barcelona, CEO Steve Ballmer is scheduled to give one of the keynote speeches, and new services and software could be formally announced then.

Skymarket

The applications store, according to other reports, will be launched in the fall under the name of Skymarket.

While Apple and others have centralized third-party applications for their mobile devices, apps for Windows Mobile devices have been available in a variety of locations. In fact, many users may not realize how many third-party apps are available for Windows Mobile devices -- an estimated 18,000.

But the launch of an app store isn't the only way Microsoft is meeting the challenge of a new generation of smartphones. Late last week, Microsoft released a limited beta of its My Phone service, which allows users to sync contacts, calendar appointments, photos and other information between a Windows Mobile phone and a password-protected Web site.

My Phone doesn't currently offer a main feature of Apple's MobileMe, the ability to sync personal information between a mobile device and a computer. My Phone, however, will be offered free, up to 200 megabytes on the Microsoft My Phone site.

And an update of the Windows Mobile operating system, version 6.5, is expected to be released soon. Industry observers expect it will offer an updated interface that could challenge the popular interfaces on the iPhone and other new devices.

App Store a 'Killer Model'

Application stores are rapidly becoming a necessary part of the evolution of the smartphone. In addition to iPhone's App Store, there are centralized stores open or on their way for Android, Palm and other product lines. Third-party apps are helping to create a vibrant ecosystem where smartphone abilities are skyrocketing as the cost for such software falls to single digits or even free.

Al Hilwa, a program director at IDC, said the "app-store concept that Apple came up with has been a killer model." He pointed out that mobile users, in particular, are "hurried and running" and, when they need an app, want the easiest possible way to get it.

But a key difference for Microsoft, Hilwa noted, is that the apps won't be exclusive to the Microsoft store, as they are with Apple's. This might lessen its impact, he said, but the app store, along with an updating of the Windows Mobile interface and other steps, are the kinds of things Microsoft has to do to "bring its platform up to speed."

Hilwa said browser-based apps could, with some exceptions, be cross-platform, whereas many of the current apps are native to a given platform. But, he pointed out, the different platforms don't have a great reason to offer cross-platform apps in their store.
 

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