Google wants to make the mobile search experience even richer and more interactive for device users on the go -- and along the way continue to enrich the company's bottom line by maintaining its hammerlock on a market segment that is expected to become the biggest slice of the Internet search engine pie by 2015, according to IDC.
On Thursday Google pointed to recent search engine improvements that specifically aim to deliver comprehensive and helpful answers more quickly to mobile device users when connected to the Web.
"When you search for weather on tablet and mobile, you'll see a new 10-day and hourly weather forecast that you can interact with," said Jeromy Henry, a Google Search user experience designer.
What's more, Google's search engine has been retooled to better understand what the mobile user actually needs -- and in the process deliver the most relevant information.
"For example, in our flight status quick answer, we've included a flight progress indicator and increased the size of arrival and departure times so you can quickly see when your loved ones will be landing," Henry wrote in a blog post Thursday.
Making the Internet a Very Different Place
Net Applications reports that Apple's Safari Web browser (66.2 percent share) and iOS platform (65.7 percent share) currently reign supreme in the mobile device space. Nevertheless, Google dominates the mobile category most important to the search engine giant's principal business.
According to the Web metric firm, Google holds a whopping 91.3 percent share of the mobile search market, including media tablets. What's more, Google's mobile search share is more than nine percentage points higher than it is on conventional PCs.
The even better news for Google is the inexorable trend toward massive consumer adoption of smartphones and media tablets, which are well on the way to collectively outnumbering the installed base of desktop PCs, laptops and netbooks in the U.S. IDC predicts that by 2015 more U.S.-based Internet users will be accessing the Internet through mobile devices than through PCs or other wire-line devices.
"Forget what we have taken for granted on how consumers use the Internet," said IDC Research Vice President Karsten Weide. "Soon, more users will access the Web using mobile devices than using PCs, and it's going to make the Internet a very different place." (continued...)