Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Computing Digital Life Discovery Space More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Digital Life
Average Rating:
Rate this article:  
More Americans Are Turning Page to E-Books, Pew Survey Finds
More Americans Are Turning Page to E-Books, Pew Survey Finds

By Jennifer LeClaire
December 28, 2012 11:30AM

Bookmark and Share
The Pew survey reports that 75 percent of Americans aged 16 and older said they had read a book on any platform in the previous 12 months. Pew said that was not statistically significantly different from the 78 percent who in late 2011 said in a survey they had read a book in the previous 12 months. But e-readership rose seven percentage points.
 



E-book readers are uniting and taking over the print world. Well, sort of. In the past year, the number of consumers aged 16 and over who read e-books rose from 16 percent to 23 percent. During that same period, the number who read printed books fell from 72 percent to 67 percent. So says the Pew Research Center.

According to Pew's latest research, the move toward e-book reading coincides with an increase in ownership of electronic book reading devices. For example, Pew reports, the number of consumers who own a tablet computer or e-book reading device such as a Kindle or Nook grew from 18 percent in late 2011 to 33 percent in late 2012. What's more, 25 percent of Americans ages 16 and older own tablet computers such as iPads or Kindle Fires.

"This move toward e-books has also affected libraries. The share of recent library users who have borrowed an e-book from a library has increased from 3 percent last year to 5 percent this year," the report said. "Moreover, awareness of e-book lending by libraries is growing. The share of those in the overall population who are aware that libraries offer e-books has jumped from 24 percent late last year to 31 percent now."

Who Reads E-Books?

The tide is turning, but who is reading e-books? The most likely candidates are consumers with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49, according to Pew.

The survey also reports that 75 percent of Americans ages 16 and older said they had read a book on any platform in the previous 12 months. Pew says that is not statistically significantly different from the 78 percent who in late 2011 said in a survey they had read a book in the previous 12 months.

Specifically, 89 percent of the book readers said they had read a printed book. This translates into 67 percent of all those ages 16 and older. Another 30 percent of the book readers said they had read an e-book. This translates into 23 percent of all those ages 16 and older. And 17 percent of the book readers said they had listened to an audio book. This translates into 13 percent of all those ages 16 and older.

"All told, those book readers consumed a mean (average) of 15 books in the previous 12 months and a median (midpoint) of six books -- in other words, half had read fewer than six and half had read more than six," the report said.

What About Libraries?

Getting back to the library impact, Pew's latest study shows there is growing public awareness that the vast majority of public libraries now lend e-books. As already stated, the number who are aware that libraries offer e-book loans increased from 24 percent last year to 31 percent today.

At the same time, Pew reports, there has been a drop in the number of people who do not know whether their local library has an e-book borrowing program. Pew found that 57 percent say they don't know if their library offers e-books. And last year, 63 percent of those ages 16 and above did not know if their library offered e-books for borrowing.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Digital Life
1.   Poll: A Mix of Feelings on Future Tech
2.   'Like' Cheerios, Give Up Right To Sue
3.   Zynga Launches Mobile FarmVille
4.   Yahoo COO Gets $58M Parting Gift
5.   Teen Arrested for Heartbleed Hack


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Poll: A Mix of Feelings on Future Tech
Pew finds a third are pessimistic.
Average Rating:
'Like' Cheerios, Give Up Right To Sue
General Mills policy forces arbitration.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.