Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Computing Digital Life Discovery Space More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Digital Life
Average Rating:
Rate this article:  
More Americans Are Turning Page to E-Books, Pew Survey Finds
More Americans Are Turning Page to E-Books, Pew Survey Finds

By Jennifer LeClaire
December 28, 2012 11:30AM

Bookmark and Share
The Pew survey reports that 75 percent of Americans aged 16 and older said they had read a book on any platform in the previous 12 months. Pew said that was not statistically significantly different from the 78 percent who in late 2011 said in a survey they had read a book in the previous 12 months. But e-readership rose seven percentage points.
 



E-book readers are uniting and taking over the print world. Well, sort of. In the past year, the number of consumers aged 16 and over who read e-books rose from 16 percent to 23 percent. During that same period, the number who read printed books fell from 72 percent to 67 percent. So says the Pew Research Center.

According to Pew's latest research, the move toward e-book reading coincides with an increase in ownership of electronic book reading devices. For example, Pew reports, the number of consumers who own a tablet computer or e-book reading device such as a Kindle or Nook grew from 18 percent in late 2011 to 33 percent in late 2012. What's more, 25 percent of Americans ages 16 and older own tablet computers such as iPads or Kindle Fires.

"This move toward e-books has also affected libraries. The share of recent library users who have borrowed an e-book from a library has increased from 3 percent last year to 5 percent this year," the report said. "Moreover, awareness of e-book lending by libraries is growing. The share of those in the overall population who are aware that libraries offer e-books has jumped from 24 percent late last year to 31 percent now."

Who Reads E-Books?

The tide is turning, but who is reading e-books? The most likely candidates are consumers with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49, according to Pew.

The survey also reports that 75 percent of Americans ages 16 and older said they had read a book on any platform in the previous 12 months. Pew says that is not statistically significantly different from the 78 percent who in late 2011 said in a survey they had read a book in the previous 12 months.

Specifically, 89 percent of the book readers said they had read a printed book. This translates into 67 percent of all those ages 16 and older. Another 30 percent of the book readers said they had read an e-book. This translates into 23 percent of all those ages 16 and older. And 17 percent of the book readers said they had listened to an audio book. This translates into 13 percent of all those ages 16 and older.

"All told, those book readers consumed a mean (average) of 15 books in the previous 12 months and a median (midpoint) of six books -- in other words, half had read fewer than six and half had read more than six," the report said.

What About Libraries?

Getting back to the library impact, Pew's latest study shows there is growing public awareness that the vast majority of public libraries now lend e-books. As already stated, the number who are aware that libraries offer e-book loans increased from 24 percent last year to 31 percent today.

At the same time, Pew reports, there has been a drop in the number of people who do not know whether their local library has an e-book borrowing program. Pew found that 57 percent say they don't know if their library offers e-books. And last year, 63 percent of those ages 16 and above did not know if their library offered e-books for borrowing.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Digital Life
1.   Banks Hit by Android-Skirting Malware
2.   Nvidia Revamps Shield as Game Tablet
3.   Apple Smart Watch Patent Surfaces
4.   iPhone 6: Bad for Apple Tablet Sales?
5.   Verizon Boosts FiOS Upload Speeds


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Mobile Technology Spotlight
Apple Patent for Smart Watch Comes to Light
Does a new smart watch patent issued to Apple provide a preview of the expected wearable from the tech giant? Some Apple-watchers are parsing the patent for signs of the coming product.
 
Will iPhone 6 Cannibalize Apple's Tablet Sales?
Could Apple’s iPhone 6 -- it’s so-called super-size phone due to hit store shelves this fall -- come back to haunt the smartphone maker? Some observers say yes; others say preposterous.
 
Axed Nokia X Phones Suffered from Lack of Identity
So long, Nokia X, we hardly knew you. The Nokia X phones Microsoft discontinued blend two rival operating systems, but leave out the best of each. As a result, the devices didn't become a runaway hit.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.