Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Computing Digital Life Discovery Space More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Digital Life / Samsung Beats Nokia and Apple
Samsung Beats Nokia and Apple as Top Phone Maker
Samsung Beats Nokia and Apple as Top Phone Maker
By Adam Dickter / Sci-Tech Today Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
29
2012


The mobile phone market is abuzz with news that Samsung has become the global leader of smartphones as well as handsets, based on first quarter information polled from the vendors themselves. Q1 results in the handset category indicate that Samsung has taken the top spot away from Nokia after a 14-year reign. And, in the smartphone market, Samsung surpassed Apple, beating iPhone's 24 percent with an impressive 31 percent market share.

With winning devices such as the Galaxy Note, Google Nexus, Droid Charge, and Galaxy S II, Samsung smartphone shipments rose by a whopping 253 percent to 44.5 million, while handset unit shipments totaled 93 million. That's a 36 percent spike from the first quarter of last year. The Galaxy S II and Galaxy Note have been especially popular, contributing significantly to Samsung's growth in the smartphone category.

In comparison, Nokia's handset market share fell annually from 30.4 percent to 22.5 percent, while its smartphone market share plummeted from 23.5 percent to 8.25 percent. The results leave Apple and Samsung together controlling more than half the smartphone market.

Overall, the handset market grew by a modest 3 percent while the smartphone market grew by a more substantial 41 percent, compared with the first quarter of 2011.

How Has Samsung Prevailed?

We spoke at length with Alex Spektor, Associate Director of research firm Strategy Analytics, about Samsung's latest success increasing market share.

"Just five years ago, Samsung took the No. 2 spot from Motorola, and at the time, it seemed like it was impossible for anyone to overtake Nokia," Spektor said. "But times have really changed. The smartphone market took off and Nokia was not able to react to the market quickly enough."

Spektor points out that the historic leaders in the smartphone market have been Nokia as well as RIM, with the ever-popular BlackBerry. "They already had a strategy and market position and a product portfolio. When you already have something in the market, you are playing defensive games, as opposed to Samsung, who really went on the offensive for the past few years, which enabled them to move with the trend."

The Android Factor

We asked Spektor how Samsung's embrace of the Android platform has contributed to its recent success.

"Android gave Samsung a quick opportunity to get as close to functionality of the iPhone as possible. The application ecosystem grew very quickly and the user interface was strong. It provided a good browsing experience and a good touch experience, which really enabled Samsung to offer a strong alternative to the iPhone." (continued...)

1  |  2  |  3  |  Next Page >

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN DIGITAL LIFE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.