Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Computing Digital Life Discovery Space More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Digital Life
Average Rating:
Rate this article:  
Up Next for Apple: Streaming Music? An Easy Way To Rev Its Devices

Up Next for Apple: Streaming Music? An Easy Way To Rev Its Devices
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Apple has been reluctant to take chances with the iPhone 5, said analyst Aapo Markkanen. "The iOS and the hardware have seen only incremental changes lately, and Apple doesn't want to take the risk of revamping them while the iPhone is still selling notably well." Streaming music, he said, would be an easy way to freshen up the devices.
 


Every top technology company knows that the key to the future is in offering hardware, software and services. That message surely is not lost on Apple. It became the most valuable company in the world with its computers and gadgets, but also runs its less-profitable iTunes, iCloud and App Store, mainly to enhance the user experience of its devices.

Its foray into social media, Ping, was a disaster and its recent attempt to duplicate Google Maps with a native application for the iPhone 5 was perhaps the company's biggest tech fail.

But Cupertino is far from giving up on outside-the-box thinking on services, as evidenced by the report Thursday that it's in discussion with top music labels to provide a music streaming service in the first quarter of next year. That could allow people to access a greater variety of music on iPads and iPhones, especially while driving.

Watch Your Back, Pandora

Bloomberg News said a deal could happen as soon as the middle of next month, as soon as the parties involved cross the T's and dot the I's by deciding how to split revenue from ads. In a sign that the service would directly challenge the Pandora music sharing service, shares of that company fell after the news broke.

The report said discussions were taking place with Universal Music Group, Warner Music Group and Sony Corp. and that Apple would run the service through an app that does not require using a browser.

Apple has been pursuing content-sharing agreements with major media companies on many fronts, from newsstand offerings and e-books for its iPad and TV to movie companies for iTunes and Apple TV.

We asked Aapo Markkanen, the London-based senior analyst for Devices, Applications & Mobility at ABI Research, for his take on whether an iRadio venture would be a success.

Taking Chances

"I don't think Apple's track record with non-hardware is too shabby," he told us. "Ping obviously was a failure, but Maps is still a work in progress and strategically a sound idea -- it simply has implementational glitches that need to be ironed out. And iTunes obviously has been a huge success and very instrumental in making Apple's devices so popular."

A key concern for the idea of music streaming, he added, is that Apple, in the post-Steve Jobs era, has been reluctant to take chances with the iPhone 5.

"The iOS and the hardware have seen only incremental changes lately, and Apple doesn't want to take the risk of revamping them while the iPhone is still selling notably well," Markkanen said. The radio service would be a way to freshen up the devices without changing the product.

" If you want to evaluate the iRadio's proposition, then as far as I see it'd be about addressing the limitations of the current iTunes approach -- which assumes that everybody buying music wants to have ownership of the tracks. The downside of the ownership-based model is that it doesn't allow users to discover new music or spontaneously listen to artists they might, or might not, like."
 

Tell Us What You Think
Comment:

Name:

JohnS:

Posted: 2012-10-27 @ 8:40am PT
I think Apple is riding a wave that is rapidly approaching the shore and don't see how it will be able to compete when the video wave crests. The true story is the trend; young people are opting to get their music through YouTube since they can watch or just listen.

As wifi and bandwidth become more available and as mobile phone plans get broader, it is only a matter of a few years before streaming music goes the way of the dinosaur and vinyl and is replaced by streaming video. YouTube has long ago realized this and they are leveraging the fact with their API which has enabled websites like http://www.fuhshniZZle.com to build streaming apps around the YouTube API that are YouTube Music centric.

YouTube has cut deals with all the major players for revenue sharing and is courting new artists and becoming a viable alternative to the traditional label. We live in exciting times for multimedia and it will get far better as technology continues to obey Moore's law.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Digital Life
1.   Apple Stock Soars Ahead of iPhone 6
2.   Twitter May Remove Pics of Deceased
3.   Supervalu Suffers a Data Breach
4.   Sony Intros 'Album of the Day' App
5.   Online Sites vs. Retailing in India


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Sprint Dumps T-Mobile Merger
Looks to the future with new chief exec.
Average Rating:
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.