Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Computing Digital Life Discovery Space More Topics...
Computing
Average Rating:
Rate this article:  
White House Proposes Online Privacy Bill of Rights
White House Proposes Online Privacy Bill of Rights

By Barry Levine
February 27, 2012 8:06AM

Bookmark and Share
The White House Consumer Privacy Bill of Rights' "do not track" option, which is conceptually similar to the FTC's "do not call" list for over-the-phone marketers, has been a privacy goal of the FTC for more than a year. While it has not yet been implemented via law, agency rules, or voluntary compliance, it is making its way into browsers.
 

Related Topics

Privacy
Security
Google
Opt Out



The online privacy movement has another guidepost. On Thursday, the Obama Administration released a Consumer Privacy Bill of Rights for online users, including the ability for browser users to opt out of being tracked by advertisers and others.

The proposed document was described by the White House as "part of a comprehensive blueprint to improve consumers' privacy protections," while maintaining the Internet's growth and innovation. The Administration said the intent is to give users "more control over how their personal information is used on the Internet," and to help businesses grow while maintaining consumer trust.

'Right to Control'

The announcement, part of the Obama Administration's "We Can't Wait" effort, said that the U.S. Commerce Department will begin meeting with companies, privacy advocates, and other stakeholders to develop voluntary privacy policies based on the Consumer Privacy Bill of Rights. The Administration will also seek congressional approval to make the Consumer Privacy Bill of Rights into law.

The full document, called Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy, is designed around four key elements. These are the Consumer Privacy Bill of Rights itself, a "multi-stakeholder process" for determining how the Bill of Rights applies to specific businesses, enforcement, and interoperability with other countries and their businesses.

The key concept in the proposed Bill of Rights is that consumers have a "right to control what personal data companies collect from them, and how they use it." Related concepts include easy-to-understand and easy-to-access privacy and security practices, an expectation that companies will use collected data only for the uses cited when it was provided, security of personal data, access to one's own collected data, and "reasonable limits" for the collection and retention of data.

Browsers, Google Privacy

The proposed framework also encourages Congress to grant specific enforcement powers to the Federal Trade Commission.

The "do not track" option, which is conceptually similar to the FTC's "do not call" list for over-the-phone marketers, has been a goal of the FTC for more than a year. While it has not yet been implemented via law, agency rules, or voluntary compliance, it is beginning to make its way into browsers.

Microsoft's Internet Explorer 9, for instance, allows users to readily block tracking, and Mozilla's Firefox 10 has an option that requires ad networks to comply with users' choices about tracking.

But, absent some industrywide standards, the degree to which consumers are actually protected depends on who is making the assessment. Google, for instance, has released new privacy guidelines which are intended to go into effect March 1, and which the company says adds protections for consumers. However, some privacy advocates say the new guidelines mislead consumers and erode privacy.

Setting Standards

The National Association of Attorneys General, for instance, recently wrote to Google that "the new policy forces consumers to allow information across all of Google's products to be shared without giving them the proper ability to opt out."

Brad Shimmin, an analyst with Current Analysis, said that the proposed Consumer Privacy Bill of Rights "could set some standards," such as what "do not track" actually means. He also noted that, while browser safeguards are helpful, the issue of what happens to data on and between sites is also critical.

But, Shimmin pointed out, even with standards in place, "The central responsibility for privacy will still remain with the individual."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Computing
1.   Tor Internet Privacy Service Breached
2.   Oracle Updates Database, Linux Products
3.   AMD Announces ARM Server Chips
4.   Canada Says China Hacked Gov't
5.   MacBook Pros Get Update, Price Cut


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Tor Internet Privacy Service Breached
Users should assume they're affected.
Average Rating:
AMD Announces ARM Server Chips
Chipmaker has Intel in its sights.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.