Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Computing Digital Life Discovery Space More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Computing
Average Rating:
Rate this article:  
Microsoft Positions Surface Pro as an Ultrabook That
Microsoft Positions Surface Pro as an Ultrabook That's a Tablet

By Barry Levine
December 4, 2012 9:46AM

Bookmark and Share
Despite the name, looking at the Surface Pro as only a tablet misses Microsoft's intention. As Surface General Manager Panos Panay wrote on the Official Microsoft Blog, the Surface Pro is "a full PC AND a tablet." The Surface Pro runs Windows 8 Pro, and therefore can run all Windows 7 applications. With a keyboard, the Surface Pro operates as a laptop.
 



With pricing information released Thursday for its Windows 8 Pro Surface tablet, Microsoft's vision for that important mobile category is coming into view. With the picture more complete, the question is -- where does Microsoft see the Surface Pro fitting into the market?

That's a question many industry observers are now asking, since the pricing for the Windows 8 Pro tablet is relatively high for a tablet -- $899 for the 64 GB version and $999 for the 128 GB, without the keyboard cover.

Some observers immediately compared the Surface Pro to Apple's category-leading iPad. The 64 GB iPad, with Wi-Fi and 4G, is the most expensive configuration for that device, and runs about $830. The Surface Pro doesn't have 4G, comes with a stylus, and has a 128 GB model, among other differences. A high-end Android tablet, such as the Asus 64 GB Transformer Infinity, goes for about $600.

'PC AND a Tablet'

But, despite the name, looking at the Surface Pro as only a tablet misses Microsoft's intention. As Surface General Manager Panos Panay wrote Thursday on the Official Microsoft Blog, the Surface Pro is "a full PC AND a tablet."

That's because the Surface Pro runs Windows 8 Pro, and therefore can run all Windows 7 applications. In addition, it supports either a printed keyboard Touch Cover or a Type Cover with moveable keys, so that, with the cover attached, it can also readily operate as a laptop.

This new approach to tablets may be derived from Microsoft's increasingly do-it-yourself approach to hardware. On Wednesday, CEO Steve Ballmer told investors at the annual shareholders meeting that, while his company does have "good hardware partners," it is sometimes the case that "getting the innovation right across the seam of hardware and software is difficult unless you do both of them."

This new "do both of them" approach could be supported by reports this week -- if they turn out to be accurate -- that the technology giant is in the process of manufacturing its own Surface smartphone, to be released in first quarter.

Battery Life

While the pricing, application compatibility, and overall capability may suggest the Surface Pro is an Ultrabook in disguise, one factor compares somewhat unfavorably -- battery life.

Microsoft confirmed on Thursday that the Surface Pro will have a battery life about half that of the Surface tablet running Windows RT, which is estimated at eight to 10 hours. That means four to five hours, at least in part because of the power requirements of the Surface Pro's Ivy Bridge Core i5 processor. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Computing
1.   Canada Says China Hacked Gov't
2.   MacBook Pros Get Update, Price Cut
3.   Cloud Wars: AWS vs. Microsoft, IBM
4.   Salesforce App Personalizes the Sale
5.   Watson's First Consumer-Facing Gig


advertisement
Backlash Stirs Against H-1B Visas
Debate over foreign workers continues.
Average Rating:
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.