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Podio has described its platform as one where "anyone can build an app," even without technical skills, and noted that more than 45,000 apps have been built or modified by Podio users. These have includes apps for managing sales leads, running projects, delivering software or recruiting talent.
We asked Charles King, an analyst with industry research firm Pund-IT, if Citrix's efforts to move deeper into collaboration were expected. He replied that this direction is not unlike what's been happening in the larger IT industry, "where vendors in the hardware or the software space need to offer complete end-to-end solutions" in their space.
He noted that, "Once a company adopts a specific collaborative platform, and people become comfortable with it, it will be hard to let go of it."
Citrix has "come to this game late," King said. While they'll be able to "start a conversation" with their installed base of customers, King added, it will be difficult to move customers from an existing collaborative platform unless they can "offer superior price or services."