Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Computing Digital Life Discovery Space More Topics...
Laptops & Tablets
Average Rating:
Rate this article:  
Apple Cuts Price of Some MacBooks, Upgrades Others

Apple Cuts Price of Some MacBooks, Upgrades Others
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

One way Apple is revving up interest in Macs is by slapping a "Made in the USA" label on some of them. As President Obama noted in his State of the Union Address (with Apple CEO Tim Cook in the audience), Apple will soon resume making some Macs here in a $100 million venture, though it remains to be seen which models and what kind of volume.
 



Did you know that Apple still makes computers? It may be easy to forget that the company now best known for the iPhone (its top revenue generator), iPad and iPods has put tens of millions of Macintosh computers in American homes since 1984 and continues to do so.

But everything seems to become less cool as it pushes 30, and so Apple -- like other manufacturers -- needs to add some sex appeal to what was once its signature product, particularly the seemingly flagging MacBook line, to keep up sales in a world rapidly shifting to ultra-portable devices like tablets and super-capable smartphones.

Cheaper and Faster

The Cupertino, Calif.-based technology giant announced Wednesday that it was knocking $200 off the price of its 13-inch MacBook Pro with Retina display, which it calls the "highest-resolution notebook ever." The 128-gigabyte model now sells for $1,499, and the 256-GB model is $1,699. The 256-GB, 13-inch MacBook Air is also dropping by $100, to $1,399.

The price stays the same for the 15-inch models, but Apple is packing more power into them: a 2.4 GHz processor for the 256-GB model and a 2.7 GHz processor for the 512-GB model, which goes for $2,199. That's up from 2.3 GHz and 2.6 GHz processors, respectively.

Price reductions typically signal that Apple is about to introduce a successor line of products.

Overall Apple was third in U.S. computer sales in the fourth quarter of 2012, after Hewlett-Packard and Dell, with 12.3 percent of the market, up about 5 percent from the same quarter of 2011, according to Gartner.

But another firm, IDC Research, said Mac sales were essentially the same in that quarter as the 2011 fourth quarter and down sequentially from the third quarter. The NPD Group said sales of MacBooks dropped 6 percent during the holiday season, and overall Mac sales -- including MacBooks and desktops -- were down 22 percent in the last quarter of 2012, with 4.1 million sold, according to Apple.

"Yes, tablets are cutting into PC sales -- for Apple and everyone else," said consumer devices expert Avi Greengart of Current Analysis.

Given the phenomenal success of the iPad, we asked Greengart if he sees Apple eventually creating a device like Microsoft's Surface, which can be used as both tablet and laptop/netbook.

"I do not see a hybrid Mac/iPad on the immediate horizon," he replied. "Apple prefers to create separate products optimized for different usage scenarios. However, I can imagine a future in which Apple adds touch to the Mac, simply because Apple is teaching consumers to touch every screen in sight -- try getting a 3-year-old who grows up with an iPad NOT to touch your laptop screen. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Laptops & Tablets
1.   Samsung, B&N Partner on Nook Tablet
2.   Acer Desktop Box Rides Chrome Wave
3.   Price Wars Hitting Laptop Market?
4.   New Apple iPad Models on the Way
5.   Surface Pro Ads Aim at MacBook Pro


advertisement
Acer Desktop Box Rides Chrome Wave
Chromebox targets schools, small biz.
Average Rating:
Samsung, B&N Partner on Nook Tablet
Fighting Kindle Fire with new device.
Average Rating:
Acer Chromebook Packed with Power
13-inch screen on under-$300 devices.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.