Forget those trips to the video store or waiting impatiently for the mailman to drop off that red or blue envelope. Lovers of DVDs can now assuage their movie jones faster than you can say "Oh, Charlie." With the click of a mouse, they can download their movie of choice and burn it to a DVD on their own.
The do-it-yourself DVD burning service , announced Wednesday by online movie download site, CinemaNow, is the first legal service of this kind. The service kicks-off Wednesday with more than 100 movie titles such as "Charlie's Angels: Full Throttle," "Scent of a Woman," "Barbershop," "Godzilla" and "Backdraft." The online service said it expects to add both new and already released DVDS from a variety of movie studios including Walt Disney, Metro-Goldwyn-Mayer, Sony Pictures, LionsGate Entertainment and Universal Pictures in the coming months.
"Today, our customers will experience a true innovation in home entertainment: the ability to obtain a DVD in the comfort of their living room," said Curt Marvis, chief executive officer of CinemaNow. "This is a historic day for CinemaNow and we are at the forefront of digital video distribution."
DIY Videos
With the Burn-to-DVD service consumers will have the ability to download the complete movie and video as well as the extras they have become accustomed to on standard retail DVDs. That includes full graphic menus, 5.1 surround sound, special features, language and commentary tracks and any other bonus materials.
The process is relatively simple. Once a CinemaNow user has chosen and downloaded the DVD, they have two options: play the file back on their PC using the Windows Media Player or burn one copy of the file on a DVD-R or DVD-R writable disc using an internal or external DVD writer.
If they choose option one, consumers will have access to all of the DVD features including full menu functionality. Once the DVD has been burned, the second choice allows users to play the DVD on just about any DVD player with full remote control navigation in addition to access to all of the DVD's special features. Burn-to-DVD prices start at $8.99 and include printable DVD label and cover art.
One Copy Only
Users can burn only one copy to protect against piracy Downloading and burning the DVD will take a few hours depending on the content, broadband connection or dial-up and other factors.
"With this new service virtually everyone can enjoy online DVDs on his PC or his existing DVD player wherever and whenever he wants it," said Volkmar Breitfeld, managing director of ACE GmbH, creators of the fulxDVD secure online technology underpinning the CinemaNow service.
The CinemaNow announcement came one day after online rival Movielink announced that it had licensed download-to-burn technology. However, Jim Ramo, Movielink's chief executive officer, said it could be "six months or so" before the site was ready to launch its service.
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