Dear Visitor,

Our system has found that you are using an ad-blocking browser add-on.

We just wanted to let you know that our site content is, of course, available to you absolutely free of charge.

Our ads are the only way we have to be able to bring you the latest high-quality content, which is written by professional journalists, with the help of editors, graphic designers, and our site production and I.T. staff, as well as many other talented people who work around the clock for this site.

So, we ask you to add this site to your Ad Blocker’s "white list" or to simply disable your Ad Blocker while visiting this site.

Continue on this site freely
  HOME     MENU     SEARCH     NEWSLETTER    
TECHNOLOGY, DISCOVERY & INNOVATION. UPDATED 5 MINUTES AGO.
You are here: Home / Mobile Industry News / It's a Whole Wide BlackBerry World
BlackBerry World: It's All About the Apps
BlackBerry World: It's All About the Apps
By Jennifer LeClaire / Sci-Tech Today Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
21
2013


As it prepares for one of the biggest launches in company history next week, Research In Motion is making a branding change. RIM on Monday announced it would change the name of its app store from BlackBerry App World to BlackBerry World.

"The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond," the company wrote in a blog post. "As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps -- it will now be home to videos and music as well. BlackBerry World is going to be the one-stop shop for all of your Relevant Products/Services entertainment needs."

What's Inside BlackBerry World?

RIM said BlackBerry World offers several ways to browse, download, buy and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer. RIM also integrated social media features into the store, making it possible to share an interesting app with friends over BBM, Facebook and Twitter. BlackBerry users can also tap smartphones and invite friends to download apps.

Recently, RIM also announced it has implemented integrated carrier billing with more than 50 carriers for BlackBerry World. Integrated carrier billing lets customers purchase apps or digital goods on their BlackBerry smartphone, and have the purchases put directly on their regular monthly bill from their carrier.

RIM will launch BlackBerry 10 on Jan. 30 and promised a large catalog of applications across all categories, including games, productivity, social, lifestyle and leisure, multimedia and published content, as well as applications designed for business and Relevant Products/Services use. RIM will also unveil the first two BlackBerry 10 smartphones at the event.

BlackBerry World Possibilities

Michael Disabato, managing vice president of Network and Telecom at Gartner, said a dying rose by any name is still losing its petals -- but he doesn't think RIM is dying.

"RIM is becoming consumer irrelevant," Disabato said. "In 10 days, we are going to find out if we are or not. We are going to find out based on what they show us if they have the potential to be consumer relevant."

RIM hopes innovations like BlackBerry Flow and BlackBerry Balance will help its cause. BlackBerry Flow is a new user experience that allows navigation across open applications and the BlackBerry Hub. With BlackBerry Flow, all messages, notifications, feeds, and calendar events come into the BlackBerry Hub. Consumers can peek into the hub with a finger gesture across the screen.

With BlackBerry Balance, personal apps and Relevant Products/Services are kept separate from work Relevant Products/Services, and the Relevant Products/Services can switch from their personal to work profile with a gesture. The work profile is fully encrypted and secure.

"The name BlackBerry world is cool because then it's all things BlackBerry good or bad, modern or legacy," Disabato said. "They have a chance then to brand this and have people come there to find the hardware and then match the apps to the hardware."

Tell Us What You Think
Comment:

Name:

ver:
Posted: 2013-01-23 @ 6:50pm PT
With the release of BB10, RIM will show the world that they are the true leader in smartphones arena. I owned an iPhone. It's a good looking phone but it didn't really bring any innovative solutions. And same thing with android phones.

Like Us on FacebookFollow Us on Twitter
MORE IN MOBILE INDUSTRY NEWS

NETWORK SECURITY SPOTLIGHT
The culmination of the Cyber Grand Challenge, the world’s first tournament of automated computer security systems hosted by DARPA, will take place next month in Las Vegas, Nevada.
SCI-TECH TODAY
NEWSFACTOR NETWORK SITES
NEWSFACTOR SERVICES
© Copyright 2016 NewsFactor Network. All rights reserved. Member of Accuserve Ad Network.