Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Computing Digital Life Discovery Space More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Computing / New Competition in e-Book Authoring
Inkling Releases 'Breakthrough' e-Book Authoring Tool
Inkling Releases 'Breakthrough' e-Book Authoring Tool
By Barry Levine / Sci-Tech Today Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
15
2012


The category of e-books is beginning to fill out. This week, a company called Inkling launched the next generation of its e-book publishing tool, called Inkling Habitat, which could substantially raise the bar and lower costs.

The company, founded by ex-Apple educational marketing manager Matt MacInnis, touts its new tool as being more versatile, faster, and with more interactive capability than Apple's recently released iBooks Author. The functions include 3-D rendering, guided tours, HD videos, interactive quizzes, and more. Habitat was announced at the Tools of Change for Publishing conference taking place in New York City.

'Breakthrough' e-Publishing Tool

In a statement, the San Francisco-backed company described Habitat as a "breakthrough software environment that represents the most significant advance in publishing technology since the advent of desktop publishing in the 1980s."

CEO MacInnis told news media that, "To reinvent the book, we had to reinvent the printing press." Habitat includes the ability to push updates to every target platform at once with a single "publish" click, with customized, device-specific layouts. Each publishing update is accompanied by automated tests for broken links, missing files and such details as glossary issues.

All work is conducted in the cloud, with the ability to collaborate and control versioning that cloud-based authoring allows. Every version is saved, and can be called up at any time. The content structure is object-oriented, so that the content can be managed as software components and separated from layout and device, rather than built as device-specific pages.

MacInnis said the eight e-books Apple showed last month when it announced iBooks 2 were created in a labor-intensive, one-person-at-a-time mode, as compared with Habitat's collaborative environment with built-in features.

A Familiar Pattern

Ross Rubin, executive director of connected intelligence for The NPD Group, noted that Apple's entrance into the e-textbook and e-publishing market, especially with its upgrade to iBooks 2 and iBooks Author, follows the company's pattern of entering a market and raising the profile of that market for third-party tool providers. Apple has created the platform that has grown, or helped to grow, the industries of desktop publishing, digital music creation, video editing, smartphone apps, and now e-books optimized for tablets, such as textbooks.

Very often, Rubin said, "Apple will focus on providing a simple, more basic tool for creation" in each of those markets, a tool that satisfies most consumer users and allows Apple or other companies to later focus on the category's higher end.

Current Analysis' Avi Greengart said the accelerating growth of tablets will stimulate "the production of better tools for publishing." He added that his only reservation about Inkling is that they have developed their own distribution channels, while Apple dominates the distribution of content for the most popular tablet, the iPad.

Inkling has more than $17 million from investors like Sequoia, Kapor Capital, and Sherpalo Ventures. The company said that it already has relationships with Pearson, McGraw-Hill, and other major publishers, and that its partner Aptara will be offering Habitat-based services to publishers.

Read more on: Apple, Inkling, e-Books, iBooks, iPad
Tell Us What You Think
Comment:

Name:

bryan:

Posted: 2012-02-16 @ 4:04pm PT
I heard Innodata is also a partner.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN COMPUTING
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.