Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Computing Digital Life Discovery Space More Topics...
Digital Life
Average Rating:
Rate this article:  
Apple Buys App Search Engine Chomp
Apple Buys App Search Engine Chomp

By Jennifer LeClaire
February 24, 2012 3:52PM

Bookmark and Share
Chomp, which Apple just acquired, takes app searching a step further with suggested searches, which include categories like shooter games, mortgage calculator, social networking, poker and flight simulators. There's also a mobile version of Chomp for the Apple and Android operating systems.
 



Flush with cash and boasting the largest mobile app ecosystem in the smartphone world, Apple has snapped up an apps search company. The technology aims to make it easier for consumers to find the applications they want amid the hundreds of thousand of applications on the market. Financial terms of the deal were not disclosed.

Known as Chomp, the San Francisco-based search engine asks a simple question: "What kind of app are you looking for?" Users can select a radio button for iPhone, iPad or Android. There are also links to categories such as "Free Apps of the Day," "Trending Apps," "All Time Greats," "On Sale, "Top Twitter Apps," and "New Apps."

Chomp takes app searching a step further with suggested searches, which include categories like shooter games, mortgage calculator, social networking, poker and flight simulators. There's also a mobile version of the search engine for the Apple and Android operating systems.

What will Apple do with Chomp's technology? "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans," Apple said in a published statement.

Eliminating Frustration

Apple clearly sees value in Chomp technology -- and so did investors. Venture capital firms and angel investors including BlueRun Ventures, Ron Conway and SV Angel, Aydin Senkut, David Lee, Brian Pokorny and Auren Hoffman backed Chomp before Apple gobbled up the company.

"Chomp brings useful technology and a talented team of people who can help Apple and its developers solve the challenge of app discovery. Both consumers and developers are frustrated by the overwhelming number of apps and the difficulties that poses for everyone," said Greg Sterling, principal analyst at Sterling Market Intelligence.

"Even though the Chomp team and investors made out incredibly well -- assuming the Bloomberg report was accurate -- this is a small amount of money for Apple. Apple may also feel that an improved App Store experience contributes to competitive differentiation as well."

Apple's Cash Overflow

Although Apple didn't disclose how much it spent on Chomp, it doesn't seem to matter at some level. Apple CEO Tim Cook told listeners at the company's annual shareholders meeting on Thursday that the company has more cash than it needs to run the company. Specifically, Apple has more than $97.6 billion cash and investments. Cook told shareholders he was in "active discussion" about what to do with the money.

One of the rumors is that Apple will begin paying shareholders a dividend. Apple stopped the practice in 1995 when the company was in financial straits and turned to Microsoft for a $150 million loan.

Either way, Apple shareholders have plenty to smile about. Company shares continue gaining, rising to more than $515 per share in early morning trading. The company has not suffered any market share or taken any stock hit since Cook took over for Apple co-founder Steve Jobs.
 

Tell Us What You Think
Comment:

Name:

mobitily:

Posted: 2012-03-01 @ 4:31am PT
Chomp helps users search for and discover new apps not only by name, but also by topic and by app function. It's great to know that Apple have acquired the Chomp.

Advertisement
Free Gartner Report:
Drive innovation & collaboration
with the "Everyone's IT" approach.

View the research report
.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Digital Life
1.   New App to Manage Time Better
2.   SAP Taps Apigee for API Management
3.   BBM Now Available on Windows Phone
4.   Hangouts Now More Biz Friendly
5.   Virgin Mobile Offers Custom Plans


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.