Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Computing Digital Life Discovery Space More Topics...
Mobile Industry News
Average Rating:
Rate this article:  
BlackBerry 10 Launch Effort Bears Fruit

BlackBerry 10 Launch Effort Bears Fruit
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Analyst Ross Rubin said the BlackBerry 10 platform and devices show "a way of working that will likely have a lot of appeal" to users interested in efficiency. The key to this, he said, is a new approach to maximizing screen real estate. BlackBerry 10 users can bring in menus from the side, shift between applications, or peek at messages -- all with one thumb.
 


If you were BlackBerry CEO Thorsten Heins, you might be feeling pretty good today. Initial reaction to the do-or-die launch on Wednesday of the BlackBerry 10 devices has been mostly positive -- but will it be enough to turn the company around?

The widely followed personal-technology columnist Walt Mossberg wrote Wednesday night in The Wall Street Journal that he liked the new virtual keyboard in the Z10, one of the two BB 10 models unveiled at the launch, as well as the collection of all messages in the Hub. In fact, he called that keyboard "the best and fastest out-of-the-box virtual keyboard I've used."

But, he noted, the 70,000 apps for the new BlackBerry -- which is now also the name of the company formerly known as Research In Motion -- is a fraction of those available for the iPhone or for Android devices.

'Radical Reinvention'

Mossberg also pointed to the lack of cloud-based storage, such as Apple's iCloud or Google Drive. Overall, Mossberg said, the Z10, the new Q10 model and BB10 "represent a radical reinvention" of the product line, offering "decent" hardware, a "logical" user interface and a general ease of use. This launch, he said, "has a chance of getting RIM back into the game" if it can attract more apps.

However, BlackBerry may be on the way to solving any apps hurdle. The 70,000 apps does not match iOS or Android's library, but it is far more than any consumer or business user can digest quickly. More important, the company has stressed the ease with which developers can convert their Android apps for the BB10 platform, so the stream of apps may soon start flowing.

We asked Al Hilwa, program director for Application Development Software Research at IDC, about apps for BB10. He described the batch of 70,000 as "a pretty good number," and said that amount at launch "was somewhat unexpected." He noted that developers will spend their time creating apps for platforms with sufficient numbers of devices, and, right now, "there's a battle for the third platform" that is largely between BB10 and Windows Phone.

'Fresh, Useful Ideas'

Hilwa added that, while "most of developers' energy" right now is directed at iOS and Android, the company formerly known as RIM "seems to be rejuvenated."

David Pogue at The New York Times apologized on Wednesday for ever having said that the company was doomed, now that the new BB10 devices were out. He described the Z10 as "lovely, fast and efficient, bristling with fresh, useful ideas." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Industry News
1.   Samsung, B&N Partner on Nook Tablet
2.   Apple Stock Soars Ahead of iPhone 6
3.   Verizon Tops in Mobile Networks
4.   Sprint Out with Data Guns Blazing
5.   Will Sprint Be T-Mobile Copycat?


advertisement
Sprint Dumps T-Mobile Merger
Looks to the future with new chief exec.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Samsung, B&N Partner on Nook Tablet
Fighting Kindle Fire with new device.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.