Dell unveiled an updated lineup Thursday of Latitude and OptiPlex laptops and desktop PCs for business professionals featuring Intel 's latest Ivy Bridge processors and longer battery life.
Availability and pricing for the new machines has not yet been released.
Dell already provides business clients with security -related data encryption and protection technologies, desktop virtualization , remote management and cloud support services. With the release of Dell's new Latitude and OptiPlex machines, customers will also be able to benefit from the highest level of Federal Information Processing Standards encryption (FIPS 140-2 Level 3).
Through the integration of the latest Intel vPro systems management technology with Dell's homegrown vPro extensions, Dell's next generation machines also will provide IT departments with superior support for remotely managing BIOS as well as the remote wipe of hard disk drives on Latitude E-family laptops and OptiPlex desktops.
Dell's business PC refresh preview follows a rough quarter during which the company did little better than the U.S. average in the professional PC market, said Mika Kitagawa, a principal analyst at Gartner . By contrast, Dell's consumer market decline was steeper than the U.S. average, based on unit shipments.
"Dell's focus is clearly on the professional/enterprise market, but [I am] not sure if their efforts have shown positive results -- [at least] not at this time," Kitagawa said in an e-mail Thursday.
A New Business PC Strategy
It is significant that Dell's revenues from the consumer segment were still around 21 percent of total revenue in the latest quarter of the company's financial year, Kitagawa said.
"I think Dell's ultimate plan is to transform themselves from a hardware vendor into an enterprise service and solution provider," she said. "It is not clear how Dell is going to position the consumer market as [part of] their overall strategy."
All of Dell's new OptiPlex desktop PCs and Latitude notebooks integrate Intel's third-generation Core processor technology, together with superfast USB 3.0 ports and an optional 128-GB solid-state drive. The new machines are designed to protect user data through their integration of rubber hard drive shock absorbers as well as fast response free-fall sensors. (continued...)