Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Computing Digital Life Discovery Space More Topics...
You are here: Home / Apple/Mac / Apple Buys App Search Engine Chomp
Apple Buys App Search Engine Chomp
Apple Buys App Search Engine Chomp
By Jennifer LeClaire / Sci-Tech Today Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
24
2012



Flush with cash and boasting the largest mobile app ecosystem in the smartphone world, Apple has snapped up an apps search company. The technology aims to make it easier for consumers to find the applications they want amid the hundreds of thousand of applications on the market. Financial terms of the deal were not disclosed.

Known as Chomp, the San Francisco-based search engine asks a simple question: "What kind of app are you looking for?" Users can select a radio button for iPhone, iPad or Android. There are also links to categories such as "Free Apps of the Day," "Trending Apps," "All Time Greats," "On Sale, "Top Twitter Apps," and "New Apps."

Chomp takes app searching a step further with suggested searches, which include categories like shooter games, mortgage calculator, social networking, poker and flight simulators. There's also a mobile version of the search engine for the Apple and Android operating systems.

What will Apple do with Chomp's technology? "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans," Apple said in a published statement.

Eliminating Frustration

Apple clearly sees value in Chomp technology -- and so did investors. Venture capital firms and angel investors including BlueRun Ventures, Ron Conway and SV Angel, Aydin Senkut, David Lee, Brian Pokorny and Auren Hoffman backed Chomp before Apple gobbled up the company.

"Chomp brings useful technology and a talented team of people who can help Apple and its developers solve the challenge of app discovery. Both consumers and developers are frustrated by the overwhelming number of apps and the difficulties that poses for everyone," said Greg Sterling, principal analyst at Sterling Market Intelligence.

"Even though the Chomp team and investors made out incredibly well -- assuming the Bloomberg report was accurate -- this is a small amount of money for Apple. Apple may also feel that an improved App Store experience contributes to competitive differentiation as well."

Apple's Cash Overflow

Although Apple didn't disclose how much it spent on Chomp, it doesn't seem to matter at some level. Apple CEO Tim Cook told listeners at the company's annual shareholders meeting on Thursday that the company has more cash than it needs to run the company. Specifically, Apple has more than $97.6 billion cash and investments. Cook told shareholders he was in "active discussion" about what to do with the money.

One of the rumors is that Apple will begin paying shareholders a dividend. Apple stopped the practice in 1995 when the company was in financial straits and turned to Microsoft for a $150 million loan.

Either way, Apple shareholders have plenty to smile about. Company shares continue gaining, rising to more than $515 per share in early morning trading. The company has not suffered any market share or taken any stock hit since Cook took over for Apple co-founder Steve Jobs.

Tell Us What You Think
Comment:

Name:

mobitily:

Posted: 2012-03-01 @ 4:31am PT
Chomp helps users search for and discover new apps not only by name, but also by topic and by app function. It's great to know that Apple have acquired the Chomp.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.