Newsletters
Technology, Discovery & Innovation NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Computing Digital Life Discovery Space More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Digital Life
Average Rating:
Rate this article:  
Yahoo Strategy Goes Primetime with Marissa Mayer
Yahoo Strategy Goes Primetime with Marissa Mayer

By Jennifer LeClaire
January 25, 2013 11:33AM

Bookmark and Share
"Our focus...means there is an opportunity for strong partnerships," said Yahoo CEO Marissa Mayer. "We work with Apple and Google in terms of the operating system. In terms of social network, we have a strong partnership with Facebook. We're able to work with some of these players that have a lot of strength in order to bolster our user experience" on Yahoo.
 



Marissa Mayer just wrapped up her first TV interview since she jumped from Google to her job as Yahoo CEO. Bloomberg Television broadcast the interview in which Mayer discussed her focus upon arriving at Yahoo, her objectives, Yahoo's mobile strategy, and how Yahoo plans to compete.

"I think that there's a real opportunity to help guide people's daily habits in terms of what content they read. That is something that we are really working on," Mayer said. "All of these daily habits -- news, sports, games, finance, search, mail, answers, groups -- these are all things we have been under-invested in. A little love will go a long way."

Yahoo Has the Content

When it comes to Yahoo's mobile strategy, Mayer stressed that the company has all the content people want on their phone -- content that falls in line with consumers' daily habits. As she sees it, whenever you're dealing with a daily habit and providing a lot of value around it, there is an opportunity not only to provide a lot of value to the end user but to also create a great business.

Of course, Yahoo is missing some key components that Google, Microsoft, Apple and other competitors have. Specifically -- and Mayer acknowledged this -- Yahoo does not have mobile hardware, a mobile OS, a browser, or a social network. How can Yahoo, then, compete?

"Of the Four Horsemen of the Internet, to adopt that analogy, almost all of them are playing in one if not several of those media. I think that the big piece here is that it really allows us to partner. Yahoo has always been a very friendly company," Mayer said.

"Our focus, in addition to technology but also on media, it means there is an opportunity for strong partnerships. That is what we will be focused on. We work with Apple and Google in terms of the operating system. In terms of social network, we have a strong partnership with Facebook. We're able to work with some of these players that have a lot of strength in order to bolster our user experience that we offer on the Yahoo site."

But Is the Content Enough?

Greg Sterling, principal analyst at Sterling Market Intelligence, told us the Mayer is saying, conceptually, that Yahoo can do for users what Yahoo used to do: help people organize and consume Web content.

"However, the technology and methodologies behind that today are very different. Mayer describes the increasing sophistication of technology and the proliferation of user data -- location, interests, friends, activities -- and how all those things will be combined to enable greater personalization," Sterling said.

"Her ideas and insights are entirely valid. The question for Yahoo as a company is whether it can remain relevant with larger and more powerful companies seeking to do some or all of what Yahoo has historically done."
 

Tell Us What You Think
Comment:

Name:





 Digital Life
1.   Android 'Fake ID' Puts Millions at Risk
2.   FTC Wants Fix for Mobile Cramming
3.   Facebook To Force Use of Messenger
4.   OkCupid Experiments with Daters
5.   BlackBerry Acquires Secusmart


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
Sci-Tech Today
Home/Top News | Computing | Digital Life | Discovery | Space | Innovation | Health | Science News
Environment
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.