Web Design Statistics By Cost, Time, Trend and Facts

Maitrayee Dey
Written by
Maitrayee Dey

Updated · Jun 03, 2024

Rohan Jambhale
Edited by
Rohan Jambhale


Web Design Statistics By Cost, Time, Trend and Facts


Web Design Statistics: The Internet is a vast and ever-growing space, and websites are like their building blocks. But how many websites are there? How important is their design? This Web Design Statistics will guide you accordingly as it includes all effective analyses and current trends from different insights of 2023 and 2024.

Here’s a dive into web design statistics to show you why it’s a crucial part of the online world.

Editor’s Choice

  • More than 1.8 billion websites are available on the Internet globally in 2024.
  • On each second, around three new websites are designed or built, resulting in 252,000 new websites each day.
  • As of 2023, almost 71% of businesses have used a website.
  • In the same year, the cost of website maintenance is nearly $400 to $60,000.
  • On the other hand, the market value of web design services was $42.2 billion in 2023.
  • 94% of all website’s first impressions are influenced by web design in 2024.
  • In 2023, approximately 35.9% of web designers use AI tools.
  • Currently, favored visual elements and other types of images and videos are used to engage more visitors.
  • Furthermore, Web Design Statistics show that content-driven and poor design drove 38% of website visitors away from businesses.
  • Almost 39% of users have lost interest in websites due to slow image loading, and thus, retailers lose around $2.6 billion annually.
  • In 2024, responsive designs will be implemented by 90% of websites globally.

General Website Design Statistics

  • The credibility of every website depends on the design of the website, as claimed by 75% of people.
  • The ranking of a website is mainly focused on superior user experience, and it can have a visit-to-lead with more than 400% higher rate than a poorly designed website.
  • Due to websites’ low conversion rates, in 2024, around 80.8% of people begin with a new website redesigner.
  • Websites that do not include a call to action were accepted by 70% of small businesses.
  • For building a large-scale e-commerce website, the average cost of hiring employees is $10,000.
  • Websites’ poor functionality leads to abandonment of web pages, as claimed by 42% of users.
  • In Web Design Statistics, the color blue is preferred by 46% of website users and yellow color by 23% of users.
  • By the end of 2032, in the United States of America, the total number of web developers and designers will grow to 228.58 thousand.

Web Design Statistics by Cost


(Reference: assets.goodfirms.co)

  • As of 2023, almost 13.51% of organizations said that the highest cost of web design is $5000 to $6000
  • The cost of designing a website ranges from $1000 to $1500, as stated by 35.1% of companies.
  • Furthermore, the price range of web design by designing agencies is followed by $2000 to $2500 (24.3%), $3000 (16.21%), and $4000 (10.81%), respectively.

Web Designers Statistics by Time


(Reference: assets.goodfirms.co)

  • According to Web Design Statistics, designing an effective website takes a maximum of 3 months, which is confirmed by 11.5% of companies in 2023.
  • 7% and 24.3% of companies stated that website design takes almost 1 month and 1.5 months, respectively.
  • On the other hand, approximately 2 months and 2.5 months are required to complete a successful website design, as claimed by 27% and 7% of companies individually.

Website Design Statistics by Speed and Loading Time

  • On SERP, the average speed of the first 10 Google pages is 1.65 seconds.
  • The conversion rates will increase by 2.5 times if the website’s loading time remains under 1 second.
  • The purchasing decision is reduced if the website’s page speeds slow down, as stated by 70% of online shoppers.
  • The duration of an average website session is 2 minutes and 17 seconds.
  • Less than 2 seconds of loading time is expected by 47% of website visitors.


(Reference: 99firms.com)

  • The above graph shows that the bounce rate is 7% for websites with a loading time of 1 second, compared to 6% for websites with a loading time of 2 seconds.
  • In contrast, other bounce rates by website’s loading time are followed by 11% (3 secs), 24% (4 secs), 38% (5 secs), 46% (6 secs), 53% (7 secs), 59% (8 secs), 61% (9 secs), 65% (10 secs), 62% (11 secs), and 67% (12 secs).

Web Design Statistics By User Experience

  • The Web Design allows an easy navigation process, as claimed by 94% of online users in 2024.
  • As per Web Design Statistics, web design helps in appreciating websites look attractive and up to date 83% of internet users.
  • Companies’ websites, which include links, remained extremely effective and useful, according to 67% of online users.
  • Website’s page layout or navigational links are checked by 38% of users when visited for the first time.
  • Effective designing of a website allows an engaging user experience by 31% of consumers.

Factor Influencing The Cost of Web Design


(Source: assets.goodfirms.co)

  • Web Design Statistics also mentioned that the top five factors that influence the cost of website design are features & functionalities (61.5%), responsiveness to multiple devices (46.1%), UI/UX design (46.1%), content management system (34.6%), and usability & navigation (34.6%).
  • The next factors are content lists (30.7%), SEO (19.2%), and third-party integrations (19.2%).
  • In 2024, almost 70% of users return to the website due to a better mobile UX design.

Top Tools Used by Web Designers


(Source: assets.goodfirms.co)

  • Based on Web Design Statistics, in 2023, almost 88.5% of web designers stated that the top UI/UX tool was used for designing websites.
  • Illustrator (76.9%) and Sketch (75%) are the second and third tools used by web designers.
  • The least used UI/UX tool is InDesign, as mentioned by 23.1% of web designers.

Tech Industry’s AI Tool Usage by Professionals


(Reference: hostinger.com)

  • In 2023, approximately 35.9% of web designers use AI tools.
  • During the same duration, 56.2% of machine learning engineers and 45.1% of data Scientists used AI tools daily to design websites.
  • On the other hand, daily AI tool usage by professional shares is followed by front-end developers (37.2%), back-end developers (35.4%), and full-stack developers (34.7%).

Web Design Trends Statistics


(Reference: assets.goodfirms.co)

  • 5% of web designers preferred flat websites, followed by 61.5% of users who preferred expressive typography.
  • Meanwhile, website designers’ trends shared include broken grid layouts (38.5%), virtual reality video (26.9%), and voice user interface and search (23.1%)

Key Visuals Shares by Company Websites


(Reference: hostinger.com)

  • Following Web Design Statistics 2024, the top two key visuals shared to attract consumers to company websites are images (40%) and colors (39%).
  • The other key visual elements are videos (21%), typography (19%), infographics (15%), and animation (12%).

Web Design Statistics by Mobile Websites

  • 62% of top-ranking websites will be dominated via mobile optimization in 2023.
  • Around 40% higher conversion rates are received from mobile-friendly websites.
  • However, non-mobile optimized sites received poor user experience, as claimed by 45% of users.
  • Poor mobile-designed websites will never preferred by 57% of users.
  • Based on Web Design Statistics, mobile websites are mostly preferred by 84% of visitors.
  • Almost 70% of mobile website visitors get annoyed due to irrelevant pop-ups

By WordPress

  • Over 43% of all websites on the Internet in 2024 are powered by WordPress.
  • In the same year, there were over 59,279 free WordPress websites and 11,978 different WordPress themes available.
  • More than 21.1% of all WordPress websites are currently used by e-commerce WordPress plugins.
  • Astra is known as one of the fastest-growing themes in the WordPress.
  • Currently, there are 36.28% of WordPress sites out of the top 1 million websites.

By E-commerce

  • As per Web Design Statistics in 2024, proper product pictures and information that enhance brand image are an effective factor, as stated by 85% of online shoppers.
  • In eCommerce websites, 78% of shoppers include more images on their product pages.
  • Across the world, 60% of e-commerce sales via websites made up to $2.2 trillion in 2023.
  • Nearly 23% of small retail businesses do not have websites; thus, they depend on social media accounts.
  • In 2024, Global retail e-commerce sales are estimated to reach above $6.7 to $7 trillion.
  • Globally, there were over 10 to 25 million eCommerce websites.
  • In the U.S., the largest e-commerce website is Amazon, which has approximately 2.45 billion monthly visitors.

Reasons to Leave a Website

  • In recent years, 88.5% of visitors leave a website because of slow loading, followed by 73.1% (non-responsive websites) and 61.5% (bad navigation).
  • Other reasons visitors leave a website are outdated design (38.5%), poor content structure (34.6%), and obtrusive use of audio and video (3.8%).

Reasons to Redesign a Website

  • As mentioned in Web Design Statistics, the first and second reasons for redesigning a website are 80.8% low conversion rate and 65.4% (high bounce rate).
  • Additionally, in small businesses, the other shares are followed by 61.5% (needs better UX), 53.8% (not responsive for all devices), outdated websites (38.5%), and not SEO-friendly (23.1%).

Reasons Behind Hiring Professional Web Designers

  • The main reason for hiring a professional web designer is to create a completely customized website, which accounts for 53.8% of the market.
  • Web Design Statistics show that other reasons are professional design (23.1%), optimized for conversion (19.2%), and ongoing support (3.9%).

Website Explosion

Imagine this: every second, three new websites are born! That’s over 250,000 websites every day. As of 2024, there are roughly 1.1 billion websites around the globe, though only about 17% are actively used. Interestingly, even small businesses are getting in on the action – a whopping 71% have a website presence.

This surge in websites makes sense because they’re a powerful tool. Not only can they showcase your business or idea, but they can also be incredibly profitable. The e-commerce market is booming, with over 20 million online stores already established.

First Impressions Matter

In the online world, you only get one chance to make a good first impression. And guess what? That first impression often comes from your website’s design. Statistics show that a whopping 94% of first impressions are based on design alone! So, if your website looks outdated, cluttered, or just plain bad, potential customers are likely to click away.

On the flip side, good design can work wonders. Studies show that 75% of people judge a company’s credibility based on its website. So, a professional and user-friendly design can build trust and make visitors feel like they’re dealing with a legitimate business.

The Power of Mobile

Remember the days when we mostly browsed the Internet on bulky desktop computers? Those days are fading fast. Today, mobile devices rule the web. In fact, over half of all web traffic comes from smartphones and tablets. This means your website absolutely must be mobile-friendly, also known as responsive design.

If your website isn’t optimized for mobile, you’re missing out on a huge chunk of potential customers. A staggering 73% of web designers believe that a website that doesn’t work well on mobile is a major reason why people leave. And it’s not just about leaving – people who have a bad mobile experience are 57% less likely to recommend your business to others!

Speed is King (and Queen)

No one likes to wait, especially online. If your website takes too long to load, visitors will get impatient and bounce. Here’s the shocker:  a slow-loading website can cause you to lose up to 39% of users! Retailers feel the pain even more, potentially losing $2.6 billion annually due to slow websites.

Large images are often the culprit behind slow loading times. While visuals are important for web design, they need to be optimized to ensure fast loading times.

Design Elements that Convert

So, what design elements convert visitors into customers? Studies show that consumers favor images over other visual elements on business websites. 40% of people value high-quality images, followed closely by color (39%) and video (21%).

Colors can also play a big role in user experience. Believe it or not, 39% of consumers appreciate color more than any other design component. Using the right color scheme can evoke emotions, create a brand identity, and ultimately influence user behavior.

The Cost of Design

So, how much does it cost to get a website designed? The answer depends on the complexity and features you need. For a basic website, you might be able to get by with a DIY website builder for free or a small monthly fee. However, for a more custom and professional website, expect to pay an agency or freelancer somewhere between $1,000 and $1,500. For large-scale e-commerce websites, the cost can jump up to $10,000 or more.

Remember, a well-designed website is an investment, not just an expense. The return on that investment can be huge, bringing in new customers and boosting your bottom line.

The Future of Web Design

The web design landscape is constantly evolving, with new trends emerging all the time. Here are a few things to watch out for:

  • Voice Search: As voice assistants like Google Home and Alexa become more popular, websites will need to be optimized for voice search queries.
  • Artificial Intelligence (AI): AI can personalize the user experience by tailoring content and recommendations to individual visitors.
  • Chatbots: Chatbots can provide 24/7 customer support and answer frequently asked questions, improving user experience.


In conclusion, web design is no longer a luxury but a necessity. With almost 2 billion websites out there, a well-designed one is crucial to standing out and making a positive first impression. Businesses Investing in good web design are not just making their website look pretty but also building trust, improving user experience, and ultimately increasing their chances of success online.

Hopefully, all the above analyses will benefit you effectively in enhancing your business in the coming years.


What is website design?

This is the process of planning, conceptualizing, and implementing the plan to offer functionality and a good user experience.

What is the importance of Website design?

Websites allow for the promotion of businesses, improving customers’ experiences, increasing user engagement, and optimizing businesses’ online presence.

Who needs web designs?

Effective website designs are necessary for all small to big businesses to create powerful online experiences.

Maitrayee Dey
Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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