Pinterest Statistics By Brand Awareness, Users And Facts (2026)

Starter

Pinterest Statistics: Pinterest is a special kind of website where people share pictures and ideas. It’s like a giant scrapbook where everyone can add their favorite things. Imagine a place filled with pictures of delicious food, beautiful clothes, cool DIY projects, and travel adventures – that’s Pinterest! People use Pinterest to find inspiration. Maybe you want to decorate your room, plan a party, or learn a new hobby.

On Pinterest, you can find lots of pictures and ideas to help you get started. It’s like having a million friends sharing their favourite things with you. Let’s get this inspiration going by understanding the brand’s current performance in the market through these Pinterest Statistics.

The Editor’s Personal Favourites

1. Worldwide, Pinterest users spend around 1 hour and 45 minutes on the platform from Android devices every month.
2. 85% of Pinterest’s active users said that they had purchased something from a brand’s pin.
3. Pinterest Statistics show that most user searches are unbranded. This means that when searching for a specific brand, users choose to search for a product randomly.
4. As of January 2025, 85% of the users in the USA are aware of Pinterest. However, it is only popular among 36% of the users.
5. Furthermore, the usage rate is around 30%, while 26% are active and regular users.
6. As of Q4 2025, Pinterest is one of the top 15 most popular social networks worldwide, now with 619 million monthly active users.
7. In 2025, Pinterest generated a record USD 4.22 billion in full-year revenue, up 16% year-over-year from 2024’s USD 3.646 billion, which is expected to reach 5.13 billion by 2027.
8. Pinterest’s revenue is projected to grow to USD 3.1 billion in 2024, reflecting a 16% increase compared to 2023.
9. Pinterest’s user demographics show a significant female dominance, with 70.3% of the users being women in both 2024 and 2025.
10. Most of the platform’s users reside in the Netherlands, Luxembourg, and Finland. Overall, Pinterest is popular in European countries.
11. As of 2024, YouTube sent 38.28% of the traffic to Pinterest.com. WhatsApp and Facebook contributed less than 10% each, while Twitter and Instagram represented less than 5% each.

General Pinterest Statistics

• 85% of the active users on Pinterest said that they had purchased something from a pin posted by a brand.
• 78% of the users say that Pinterest changes their moods to be positive every time they use it.
• Furthermore, around 96% of top Pinterest searches are now unbranded.
• On average, users save 1.5 billion pins and more than 10 billion boards every week.
• Pinterest Statistics show that most of the time, user searches are unbranded. This means that when searching for a specific brand, they choose to search for a product randomly.
• Pinterest shoppers continue to outspend users on other platforms, now reported at 40% more per month than non-Pinterest users.
• An average user is likely to open the Pinterest app 48 times every month.
• Furthermore, 27.3% of users are likely to open the app daily.
• Worldwide, Pinterest users spend around 1 hour and 45 minutes on the platform from Android devices every month.
• 46% of the audience on the platform says that Pinterest helps them discover new brands.

Pinterest Statistics by Gender

(Reference: statista.com)

• As of 2025, Pinterest’s gender demographics stated that, female users make up approximately 70.3%, while male users represent about 22.8%, with the remainder with around 6.9% categorized as unspecified.

Pinterest Brand Awareness Among US Users

(Reference: statista.com)

• As of 2025, 85% of the users in the USA are aware of Pinterest. 
• However, it is only popular among 33% of the users. 
• Furthermore, Pinterest Statistics show that the usage rate is around 32.6%, while 26% are active and regular users.

Most Relevant Social Networks for the Cost-of-Living Crisis in the US in 2025

(Reference: statista.com)

• The cost of living significantly increased in the previous year and reached a 40-year record high. 
• People with active social media accounts refer to solutions on such platforms. 
• The Pinterest Statistics show that Pinterest has been voted as one of the best social media networks for finding a solution to the cost-of-living crisis in the USA.

Most Used Social Media Networks 2025 by Number of Users

(Reference: statista.com)

• As of December 2025, the above-mentioned social platforms are the top 15 most popular social networks worldwide, with the highest number of monthly active users. 
• Facebook still leads the chart, with 3.07 billion active users per month.
• Pinterest is one of them, with 619 million active users per month.

Digital Advertising Revenue for Major Internet Companies

(Reference: statista.com)

• Pinterest Statistics in 2025, the company generated a record USD 4.22 billion in actual revenue, up 16% year-over-year from 2024’s USD 3.646 billion, which is expected to reach 5.13 billion by 2027.  
• Other top companies with the highest revenue generation among the biggest internet companies are Google, Facebook, and Amazon.

Leading Countries with the Highest Number of Pinterest Users

(Reference: statista.com)

• Pinterest has the largest audience based in the United States, contributing 96 million users as of October 2025. 
• Brazil and Mexico follow the top countries with 41.5 million and 26.8 million audiences, respectively. 
• In addition, the majority of the countries with the highest number of audiences are European countries.

Pinterest Penetration in Selected Countries and Territories

• Pinterest Statistics 2025 identified that most of the platform’s users reside in the Netherlands, Luxembourg, and Finland. Overall, Pinterest is popular in European countries

 (Source: Statista.com)

Most Well-Known Social Networks in the USA

(Reference: statista.com)

• In 2025, Pinterest was one of the leading social media networks among YouTube, Facebook, Instagram, and other popular platforms, with 82% of brand awareness in the USA. 
• Every listed social network is the largest platform in the world, with millions of active users per day.

Pinterest.com Website Traffic by Country

(Reference: semrush.com)

• Over the last six months, the United States contributed the largest share of traffic to Pinterest’s website, accounting for 25.01% of total visits and generating 326.84 million visits. 
• Pinterest statistics show that the majority of U.S. users accessed the platform via desktop, at 55.03%, compared to 44.97% on mobile.
• India followed as the second-largest traffic source, contributing 8.84% of total visits and generating 115.52 million visits, with desktop usage slightly leading at 54.31% compared to 45.69% on mobile.
• Brazil ranked third with 5.91% of total traffic and 77.19 million visits, showing an even stronger desktop preference at 63.11%, compared to 36.89% on mobile.
• Germany and Bangladesh rounded out the top five, contributing 3.85% and 3.55% of total traffic respectively, translating to 50.36 million and 46.33 million visits. 
• Interestingly, Germany showed a reversal in device trends, with mobile usage leading at 60.54% compared to 39.46% on desktop, while Bangladesh recorded the highest desktop dominance among all top countries at an overwhelming 96.34%.
• Overall, desktop devices played a significant role in driving Pinterest’s traffic across most top markets, with countries like Bangladesh, Brazil, India, and the United States all showing desktop usage above 50%, while Germany stood out as the only exception with a stronger mobile-first audience.

Pinterest.com Website Traffic by Device

(Source- Semrush)

• Desktop devices drive the majority of Pinterest’s traffic at 62.92%, reflecting users’ preference for browsing, curating boards, and detailed visual exploration on larger screens.
• Mobile traffic accounts for 37.08% of total visits, showing a smaller but still meaningful share of users engaging with the platform on smartphones for quick browsing and inspiration.

Leading Traffic Referrers to Pinterest.com

(Reference: statista.com)

• As of July 2024, YouTube sent 38.28% of the traffic to Pinterest.com. 
• WhatsApp and Facebook contributed less than 10% each, while Twitter and Instagram represented less than 5% each.

Why is Pinterest One of the Most Used Social Media Platforms in 2025?

• Pinterest is a social media platform where users can discover, save, and share ideas and inspiration through images and videos known as “pins.” 
• Users create themed boards to organize their pins, which can cover a wide range of topics, including home decor, fashion, recipes, and more. 
• Pinterest operates on an advertising-based business model, generating revenue through promoted pins and other ad services.

Financial Comparison of 2025 And 2026 for Pinterest

• Pinterest’s Q2 2025 revenue reached USD 998 million, growing 17% year-over-year from USD 853.68 million in Q2 2024, while by Q2 2026, quarterly revenue climbed further to USD 1.18 billion, marking continued double-digit growth momentum.
• Global Monthly Active Users (MAUs) hit an all-time high of 578 million in Q2 2025, an 11% year-over-year increase from 522 million in Q2 2024, reflecting Pinterest’s sustained user base expansion heading into 2026.
• Net income for Q2 2025 stood at USD 38.76 million, representing a massive 336% increase compared to just USD 8.89 million in Q2 2024, showcasing dramatically improved profitability.
• Adjusted EBITDA rose to USD 250.78 million in Q2 2025, up 33% from USD 188.29 million in Q2 2024, with an adjusted EBITDA margin of 25%, highlighting stronger operational efficiency.
• Revenue by region in Q2 2025 showed Europe as the fastest-growing market, up 34% year-over-year to USD 191 million, while Rest of World revenue surged an impressive 65% to USD 63 million, though U.S. and Canada remained the largest contributor at USD 745 million.
• Average Revenue Per User (ARPU) grew across all regions in Q2 2025, with Europe ARPU climbing 26% to USD 1.30 and Rest of World ARPU jumping 44% to USD 0.19, reflecting improved monetization even in emerging markets.
• Free cash flow nearly doubled in Q2 2025, reaching USD 196.68 million, a 94% increase from USD 101.64 million in Q2 2024, demonstrating significantly stronger cash generation capabilities.
• Looking ahead to Q3 2025 guidance, Pinterest projected revenue between USD 1.033 billion and USD 1.053 billion, representing 15-17% year-over-year growth, a trajectory that aligns with the actual Q2 2026 revenue of USD 1.18 billion, confirming the company’s consistent upward growth pattern from 2025 into 2026.

Pinterest.com Competitors Statistics

• Etsy.com ranks as the top competitor with 372.66 million visits.
• TikTok.com leads by a massive margin among all competitors with an impressive 2.68 billion visits.
• Amazon.com closely follows with 2.42 billion visits.

Pinterest’s Consumer Behaviour Insights

• Pinterest continued its steady user growth in 2025, with monthly active users (MAUs) reaching 619 million by Q4 2025, a 12% increase from 553 million in 2024. 
• The platform’s users are predominantly female, accounting for 70% of the user base, and they tend to be highly engaged, with an average session duration of 14.2 minutes in 2025.
• In terms of consumer behavior, Pinterest users primarily use the platform for inspiration and planning. In 2025, 85% of users reported using Pinterest to plan new projects, and 60% stated that they discovered new products through the platform. This trend is expected to continue in 2024, with 87% of users planning projects and 62% discovering new products.
• Pinterest’s advertising performance has also shown positive trends. The average revenue per user (ARPU) in 2025 was USD 4.22.
• Additionally, Pinterest has seen a rise in shopping-related activities on the platform. In 2025, 45% of users reported making a purchase based on a PIN, and this number is projected to increase to 50% in 2024. This indicates a growing trend of users using Pinterest as a shopping tool, which is likely to attract more advertisers and drive revenue growth.
• Overall, Pinterest’s financial performance and user engagement metrics indicate a positive outlook for the platform in 2024. The company’s ability to leverage its user base for targeted advertising and shopping activities will be the key driver of its revenue growth and profitability.

Pinterest Recent Developments

• In March 2025, Pinterest launched new tools for advertisers focused on AI-driven creative optimization, allowing brands to automatically generate and test multiple ad variations, aiming to improve conversion rates and advertiser ROI across the platform.
• In June 2025, Pinterest expanded its AI-powered visual search capabilities, introducing enhanced personalized shopping recommendations that leverage machine learning to connect users with relevant products.
• In August 2025, Pinterest reported its second-quarter 2025 financial results, revealing a 17% year-over-year revenue increase to USD 998 million and a record high of 578 million global monthly active users.
• In August 2026, Pinterest announced its Q2 2026 financial results, with global revenue reaching USD 1.18 billion, up from USD 1.01 billion in the previous quarter.

Pinterest Market Overview

#1. Region and Country-wise Analysis

• By Q4 2025, Pinterest’s user base had become much more internationally weighted. U.S. and Canada accounted for 105 million MAUs (17.0%), Europe for 158 million (25.5%), and the Rest of World for 356 million (57.5%), out of 619 million global MAUs.
• U.S. and Canada grew 4% year over year, from 101 million MAUs in Q4 2024 to 105 million in Q4 2025. This replaces the earlier North America estimate of 180 million, which was substantially overstated.
• Europe grew 9% year over year, from 145 million to 158 million MAUs.

#2. Income Level and Education Level

• Pinterest users generally fall within the middle to upper-middle-income brackets. In 2025, approximately 40% of users had an annual household income above USD 150,000. 
• This trend is expected to continue in 2026, with 57% of users having similar income levels.
• A significant portion of Pinterest users are well-educated. Pinterest Statistics 2025 shows that 70% of users had at least a college degree, with 35% holding a graduate degree. 
• This is expected to remain consistent in 2026, with 72% having a college degree and 36% holding a graduate degree.

#3. Shopping on Pinterest Trends

• Shopping on Pinterest has become a significant trend, driven by the platform’s visual nature and discovery capabilities. In 2025, 85% of Pinterest users reported making a purchase based on a pin. Pinterest Statistics report that this percentage is expected to rise to 50% in 2026.
• The platform’s introduction of new shopping features has played a crucial role in this trend. In 2023, Pinterest launched several new tools, including a shopping tab on search, product tagging in pins, and an enhanced visual search function. These features have made it easier for users to find and buy products directly from the platform.
• Pinterest’s shopping-related revenue also saw substantial growth. In 2025, the company generated USD 4.22 billion from shopping ads, accounting for 50% of its total advertising revenue.

Ending

On the whole, from the market overview of Pinterest, it becomes evident that there exists a loyal user base with huge opportunities of growth in other continents except North America and Europe. Pinterest’s success in attracting the educated, financially stable users provides an excellent opportunity for future income generation especially through its shopping functionality. Pinterest’s improved shopping functionality will allow Pinterest to benefit from the growing popularity of social commerce.

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