TikTok Statistics 2024 By Countries, Engagement Rate, Demographics, Most Watched Video And Mental Health Effects

Ketaki Joshi
Written by
Ketaki Joshi

Updated · May 28, 2024

Aruna Madrekar
Edited by
Aruna Madrekar

Editor

TikTok Statistics 2024 By Countries, Engagement Rate, Demographics, Most Watched Video And Mental Health Effects

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

Editor’s Choice

  • As of 2023, TikTok’s revenue reached $16.1 billion revenue, with a 67% year-on-year increase.
  • 61% of the marketing professionals have included TikTok in their influencer marketing strategies.
  • TikTok Statistics estimates that the platform’s user base will reach more than 2.2 billion by 2027.
  • It is recommended that 9 am to 11 am EST on Weekdays be the most suitable time for going Live on the platform.
  • American adults are likely to spend more than 4.43 billion minutes on TikTok every day.
  • The average rate of the worldwide TikTok market by monthly time spent is 34 hours. However, the United Kingdom is the leading country for most time spent per month on the platform, with 49 hours and 29 minutes.
  • In 2023, Beauty and Personal care became the leading product category with 370.09 million total sales worldwide.
  • In the USA, 45.3% of social media users said they use the platform at least once a month.
  • The United States of America has the highest audience, with 148.92 million, followed by Indonesia at 126.83 and Brazil at 98.59, each in millions
  • In 2023, TikTok reported that it is planning to limit minors’ access to the platform to one hour a day to promote healthy screen time habits.

General TikTok Statistics

  • Around the world, TikTok has been downloaded 4.7 billion+ times. 
  • TikTok Statistics estimates that the platform’s user base will reach more than 2.2 billion by 2027.
  • Most of TikTok’s audience is located in the United States of America.
  • The platform has more than 1 billion monthly active users.
  • In Q4 2023, TikTok generated 232 million worldwide downloads.
  • In 2023, in the USA, the TikTok reach is recorded at 55.3%.
  • As of 2023, TikTok’s revenue reached $16.1 billion revenue, with a 67% year-on-year increase.
  • TikTok Statistics show that 26% of the brands are using TikTok to reach customers around the world.
  • According to Sprout Social,71.2% of the users on the platform said they had purchased something after seeing the ad in their feed.
  • 61% of the marketing professionals have included TikTok in their influencer marketing strategies.
  • According to TikTok Statistics, 50% of the creators on the platform are aged 18 to 24 years, and 20.7% represent years 13 to 17. 
  • In 2023, TikTok reported that it is planning to limit minors’ access to the platform to one hour a day to promote healthy screen time habits.
  • 33% of the users said they had used the platform to know the latest news.
  • It is recommended that 9 am to 11 am EST on Weekdays be the most suitable time for going Live on the platform.
  • In the USA, 45.3% of social media users said they use the platform at least once a month.
  • American adults are likely to spend more than 4.43 billion minutes on TikTok every day.

TikTok Statistics By Engagement Rate By Followers

Sprout Social reports that the fewer followers on TikTok, the better the engagement rate. The following insights prove this.

Number of Followers Engagement Rate
5k to 10k  76.23%
10k to 50k 37.77%
50k to 100k 27.87%
100k to 250k  20.43%
250k to 1 million 16.59%
1 million+ 12.69%

(Source: sproutsocial.com)

TikTok Statistics By User Demographics

  • In the USA, more than 70% of the users on TikTok are aged 18 to 34 years.
  • There are more male users on TikTok than female users, 52% and 48%, respectively.

Top TikTok Alternatives for Content Creators

Primary Alternative For TikTok Content Creators In The United States In Case The Platform Is Banned As Of April 2024, By Age Group(Reference: statista.com)

According to a Statista analysis, most of the content creators on TikTok said YouTube and Facebook would be better alternatives in case TikTok gets banned, representing 30% and 29% of the votes, respectively. In addition, Instagram, Snapchat, X, BeReal, and Reddit would also be considerable platforms.

Countries With The Most TikTok Users

In reference to the TikTok Statistics 2024, the United States of America has the highest audience with 148.92 million, followed by Indonesia at 126.83 and Brazil at 98.59, each in millions.

Country Number of TikTok users in millions
United States 148.92
Indonesia 126.83
Brazil 98.59
Mexico 74.15
Vietnam 67.72
Russian Federation 58.59
Pakistan 54.38
Philippines 49.09
Thailand 44.38
Turkey 37.73
Bangladesh 37.36
Saudi Arabia 35.1
Egypt 32.94
Iraq 31.95
Malaysia 28.68
Colombia 27.31
Japan 26.05
France 25.42
Nigeria 23.84
Germany 23.56

(Source: statista.com)

Most Watched TikTok Video Worldwide

Following are the most watched TikTok videos as of July 2023 identified by Statista analysis.

Creator Name, Video Number of Views in millions
Zach King’s Magic Ride 2,300
James Charle’s Christmas Sisters Party 1.800
Zach King’s Unexpected Hiding Spots 1,100
Glass and Cake Illusion by Zach King 966.7
“M to the B” lip-syncing by Bella Porch 690.7
Zach King’s Wet Wall Illusion 659.5
Sorrel Horse Dancing to “Say It Right” 421.3
Nyadollie’s beauty tutorial look 409.1
An Adorable Baby Laughing by Daexo 392.4
Billie Eilish’s face warp challenge 357.4

(Source: statista.com)

Distribution Of TikTok Shops By Country

Distribution Of TikTok Shops Worldwide In 2023, By Country(Reference: statista.com)

The majority of TikTok shops are in Asia, with Indonesia dominating by 20.52%. Thailand, Vietnam, and Malaysia collectively represent 48.77%. Shops in the United States, Philippines, UK, and Singapore have comparatively lesser distribution.

TikTok Statistics By Users By Age Group

TikTok Reach In The United States As Of May 2023, By Age Group(Reference: statista.com)

TikTok Statistics by user demographics report that most users are aged between 18 and 24, representing 76.2% of total users. Furthermore, age groups 12 to 17 years and 25 to 34 years followed with the dominant number of users.

TikTok Mental Health Effects

TikTok Effects On Mental Health And Digital Addiction Concerns Among Users In The United States As Of May 2023, By Generation(Reference: statista.com)

Among US users of TikTok from Gen Z, millennials, and Gen X all believe that TikTok is addictive, with more than 70% in each generation group. On the other hand, 74.3% collectively believe the opposite.

Most Viewed Travel Destinations On TikTok

According to an analysis by Statista, the following countries represent the most popular travel destinations on TikTok as of May 2023.

Destination, Country Travel Destinations in billion TikTok Views
Dubai, UAE 140.4
New York City, USA 101.8
London, United Kingdom 72.8
Paris, France 68
Istanbul, Turkey 55.4
Miami, USA 48.1
Los Angeles, USA 36.1
Madrid, Spain 34.7
Bali, Indonesia 32.6
Chicago, USA 32.3
Toronto, Canada 29.6
Berlin, Germany 27.2
Medellin, Colombia 26.4
Lima, Peru 26.3
Las Vegas, USA 24.3
Ankara, Turkey 24.1
Hawaii, USA 23.5
Houston, USA 22.1
Sydney, Australia 19.8
Bogota, Colombia 17.6

(Source: statista.com)

Number Of Products Sold On TikTok Shops

Number Of Products Sold On TikTok Shops Worldwide In 2023, By Category(Reference: statista.com)

According to Statista analysis, in 2023, Beauty and Personal care became the leading product category with 370.09 million total sales worldwide. Furthermore, Womenswear & underwear, food & beverages followed by 284.86 and 138 total sales in millions. Home supplies, fashion accessories, Muslim fashion, menswear and underwear, baby and maternity, shoes, and phones & electronics were remaining trending product categories.

Monthly Time Spent On TikTok Per User In Select Countries

Monthly Time Spent On TikTok Per User In Selected Markets Worldwide In 2023(Reference: statista.com)

According to TikTok Statistics, the average rate of the worldwide TikTok market by monthly time spent is 34 hours. However, the United Kingdom is the leading country for most time spent per month on the platform, with 49 hours and 29 minutes, followed by USA – 45.37, and Mexico – 45.01.

Top Social Media Platforms by Monthly Active Users

According to TikTok Statistics, the platform is one of the top 10 leading social media in 2024 by the number of users, contributing 1,582 million active users every month.

Social Media Number of monthly active users in millions
Facebook 3,065
YouTube 2,504
Instagram 2,000
WhatsApp 2,000
TikTok 1,582
WeChat 1,343
Facebook Messenger 1,010
Telegram 900
Snapchat 800
Douyin 755
Kuaishou 700
X/Twitter 611
Weibo 598
QQ 554
Pinterest 498

(Source: statista.com)

Most Followed Personalities On Tiktok

According to the report by the Standard in 2024, the following are the most followed personalities on TikTok.

Name Number of Followers
Khaby Lame 161.4 million
Charli D’Amelio 152 million
Bella Poarch 93.8 million
Mr Beast  93.4 million
Addison Rae 88.6 million
Zach King 81.1 million
Kimberly Loaiza 80.8 million
TikTok  79.1 million
Burak Özdemir (Cznburak) 74.7 million
Dwayne “The Rock” Johnson 74.2 million

(Source: standard.co)

The Rise And Rumble Of TikTok

Have you heard of TikTok? It’s the app that exploded in popularity, taking the social media world by storm with its bite-sized videos. But what exactly is it, and how did it become such a big deal? Let’s dive into the world of TikTok, exploring its history, features, what sets it apart, and the controversies it faces.

From China To The World: A Short History Of TikTok

The story of TikTok begins in 2016 when a Chinese tech company called ByteDance launched an app called Douyin in China. Douyin took off quickly, becoming a favorite for creating and sharing short videos. Seeing the potential for a global audience, ByteDance released TikTok in the same year, offering it internationally.

In 2017, TikTok’s popularity skyrocketed when it acquired Musical.ly, another app known for short-form video content, particularly lip-syncing videos. By merging the two platforms, TikTok inherited a massive user base and became a one-stop shop for anyone wanting to create and share short, fun videos.

Fast forward to the early 2020s, and TikTok became a global phenomenon. With over a billion users worldwide, it wasn’t just a fun app anymore; it was a cultural force. From dance trends to viral challenges, TikTok became a breeding ground for entertainment and a platform for creators to build massive followings.

However, with such immense popularity came scrutiny. Security concerns and content moderation issues led some countries to consider blocking the app. Let’s see why.

Features Galore: What Makes TikTok Tick?

So, what exactly makes TikTok so engaging? Here are some of its key features:

  • Short and Sweet: Unlike other social media platforms with lengthy videos or endless scrolling, TikTok focuses on short-form content. Videos typically range from 15 to 60 seconds, making them perfect for quick bursts of entertainment or creative expression.
  • Music Makes the Moment: Music is a core element of TikTok. Users have access to a vast library of music and sound effects to add life to their videos. Popular songs often become trends, with users creating challenges or dances based on them.
  • Editing Magic: From filters and text overlays to special effects and transitions, TikTok offers a range of editing tools to help users create polished and visually appealing videos. This low barrier to entry allows even beginners to experiment and showcase their creativity.
  • Duets and Stitches: Collaboration is King: Want to interact with other creators or add your own spin to an existing video? TikTok allows users to create duets, where their video appears alongside another, or stitches, where they can clip a segment from another video and add their own content. This fosters a sense of community and encourages creative collaboration.
  • Live Streaming in the Spotlight: Want to connect with your audience in real time? TikTok offers live streaming capabilities, allowing users to host live broadcasts and interact directly with their followers.
  • Trending Challenges and Hashtags: Join the Movement: From dance crazes to funny skits, trending challenges and hashtags are a big part of the TikTok experience. These challenges encourage users to participate in a shared activity, boosting engagement and fostering a sense of belonging within the platform.

Standing Out From The Crowd: How TikTok Differs

Compared to other social media platforms, TikTok has some distinct features:

  • Focus on Short Videos: Unlike platforms like YouTube or Instagram, where longer videos dominate, TikTok thrives on short, catchy content. This fast-paced format keeps users engaged and encourages them to scroll for “just one more video.”
  • Algorithmic Matchmaking: TikTok’s algorithm personalised the content feed for each user based on their watch history and preferences. This means users see videos they’re likely to enjoy, keeping them glued to the app for longer.
  • Music as a Storytelling Tool: Music isn’t just background noise on TikTok; it’s an integral part of the storytelling process. Many trends and challenges revolve around specific songs, creating a unique audio-visual experience.

Why Some Countries Want To Block TikTok?

Despite its immense popularity, TikTok faces potential bans in some countries, particularly the US. The primary concern is data security. Since ByteDance, a Chinese company, owns TikTok, there are worries that the Chinese government could access user data. These concerns are especially heightened in light of ongoing tensions between the US and China.

Beyond Security: Content Moderation And The Spread Of Misinformation

Data security isn’t the only concern. Content moderation on TikTok also sparks debate. With a massive user base, it’s challenging to ensure all content is appropriate, especially for younger users. There have been concerns about the spread of misinformation, dangerous pranks, and content that doesn’t promote positive body image. While TikTok has taken steps to address these issues, the controversies continue.

The Uncertain Future: Will TikTok Stay Or Go?

The future of TikTok in some countries remains uncertain. The US has a law requiring ByteDance to sell its stake in the app by 2025 to avoid a ban. Negotiations are ongoing, but the outcome remains to be seen.

Beyond The Blockades: The Potential Impact Of Restrictions

If bans are implemented, it could have a significant impact on the global social media landscape. Here are some potential consequences:

  • Loss of a Creative Platform: Millions of users who rely on TikTok for entertainment or to build their personal brand could be affected.
  • Shifting Trends: The absence of TikTok could lead to the rise of other short-form video platforms as creators and users seek alternatives.
  • Geopolitical Tensions: A ban on TikTok could further strain relations between countries with concerns and China.

Conclusion

Concluding TikTok Statistics, it is sure that, regardless of what happens with TikTok specifically, short-form video content is here to stay. Its popularity highlights the changing way people consume content and the desire for quick, engaging experiences. Whether it’s TikTok or the next big platform, short-form video is sure to continue shaping the future of social media.

TikTok’s rise to fame has been remarkable. While security concerns and content moderation issues are valid, the app provides a platform for creativity, entertainment, and community. Finding a way to address these concerns while allowing TikTok to thrive will be a delicate balancing act.

FAQ.

Which countries have banned TikTok?

Based on TikTok Statistics 2024, the following countries have blocked TikTok: Australia, Afghanistan, Belgium, Canada, India, Denmark, Nepal, New Zealand, The Netherlands, Somalia, Norway, United Kingdom, and Taiwan.

How much do TikTok creators earn?

As of 2024, Creators on TikTok earn between $0.02 to $0.04 for every 1,000 views. 

How much is TikTok valued in 2024?

According to CNBC News 2024, TikTok is valued at $100 billion.

Ketaki Joshi
Ketaki Joshi

Ketaki Joshi is a professional medical writer with extensive experience in scientific research on illness, health, and healthcare. Her work includes creating feature articles for newsletters and websites, as well as research news stories for doctors and researchers. With a lifelong passion for reading, Ketaki transitioned from a career at a French multinational company to pursue writing professionally. Her dedication to the craft has culminated in the recent release of her first Amazon-published short story, "The Envelope That Changed Our Lives."

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