Voot Statistics By Revenue, Users And Insights (2026)

Overview

Voot Statistics: Voot is a popular online streaming platform in India where people can watch movies, TV shows, web series, kids’ content, and live TV anytime. Viacom18 launched the app to give viewers easy access to entertainment in different Indian languages. The platform is known for its extensive collection of popular TV programs and exclusive web series that appeal to all age groups.

With a simple design, personalized recommendations, and both free and premium content, Voot offers a smooth viewing experience. Whether you enjoy drama, comedy, reality shows, or cartoons, Voot has something for everyone, making it a favorite choice for millions of entertainment lovers

Top Pick

1. As of 2024, the company has been steadily expanding its market presence, with projected annual revenue between USD 15 million and USD 25 million.
2. Voot had 10.7 million unique visitors in March 2022, down 13% from 12.2 million a year earlier.
3. Voot, which offers both advertisement-based and subscription-based video-on-demand, reported a 58% year-on-year revenue increase.
4. Voot has a majority of its user base outside India, accounting for 83.52% of the year, down 9.85% from the total site visitors.
5. Recent Voot statistics show that nearly half of Voot’s audience, 48.07%, is comprised of individuals aged 18 to 24.
6. In the last six months, Voot Statistics revealed that around 14 million users have visited the Voot platform on their mobile devices alone, accounting for 46.7% of total users.
7. The proportion of website traffic from direct access to voot.com accounts for 82.52%.
8. In September 2024, the total number of visits to Voot.com was 57.3K, down 32.51% from the previous month.
9. Voot subscribers could watch more than 1,000 movies in 9 languages, enjoy ad-free content (excluding live streams), and access over 35 live TV channels.

Voot Business Details

Voot History and Key Milestones

• March 2016: Voot launched as a free, advertising-supported streaming platform.
• February 2020: The platform introduced Voot Select, a paid subscription service that offers exclusive originals and early access to select TV shows.
• April 2022: Reliance Industries and Paramount Global announced new investments from Uday Shankar and James Murdoch through Bodhi Tree Systems to expand their streaming business. The deal received approval from the Competition Commission of India in September 2022.
• June-August 2023: Voot gradually moved its content, including sports and original series, to JioCinema.
• August 2023: Voot officially shut down, with all major content shifting to JioCinema.

Voot Market Revenue

(Source: similarweb.com)

• Voot statistics reveal that as of 2024, Voot has been steadily expanding its market presence, with projected annual revenue estimated between $15 million and $25 million.
• This growth is fueled by a combination of advertising and subscription revenue. Voot holds a solid position in the Indian market, capturing approximately 7% of the OTT market share.
• Its success is primarily attributed to strategic investments in content and marketing partnerships, including collaborations with Google Cloud, which have enhanced customer engagement and retention.
• Voot’s competitive edge in the Indian OTT space is further strengthened by its affordable premium plan, priced at Rs. 599 ($7.20) per year.

Voot Number of Unique Visitors

(Source: statista.com)

• Voot statistics show that in March 2021, Voot registered more than 12 million unique pages visited, but this was a significant drop from the numbers recorded in March 2019.
• However, despite this decline, Voot has experienced tremendous growth since it was launched in March 2016 by Viacom.
• Gradually, the service became popular and reached a milestone of 100 million-plus installations in the Google Play Store.
• These statistics indicate Voot’s initial success and penetration into the market, although over the years, its visitor trend has had its ups and downs.

Voot Revenue and Advertising Growth

• In 2022, Voot reported a 58% year-on-year increase in revenue, mainly driven by its advertising-supported (AVOD) business.
• The platform also recorded a 30% growth in its overall user base, although it did not disclose the split between AVOD and SVOD users.
• According to Comscore, Voot had 10.7 million unique visitors in March 2022, down 13% from 12.2 million a year earlier.
• Voot reported a 40% increase in new advertisers, with brands from the cryptocurrency, social commerce, consumer packaged goods, and automobile sectors joining the platform.
• The company also expanded content and advertising measurement capabilities to improve campaign performance.

Voot Statistics By Region

(Source: similarweb.com)

• Voot has a majority of its user base outside India, as it accounts for 83.52% of the year, down 9.85% of total site visitors.
• On the contrary, in countries such as the US and the territory of Australia, the proportions are 2.66% and 345.77%, respectively, which have been accompanied by a decrease in site visits of 1.88% and 82.57%.
• Looking at the situation in the United Kingdom, the share of users accounts for 4.93%. The evolution of the figure is positive and equals as much as 272.46%, whereas in the case of Pakistan, which accounts for only 1.76% of users, the increase has comprised 136.59%.

Voot Statistics By Demographics

(Reference: enterpriseappstoday.com)

• Recent Voot statistics show that nearly half of Voot’s audience, 48.07%, is comprised of individuals aged 18 to 24.
• The further breakdown indicates that 30.62% of the users fall within the age range of 25 to 34, while 18% encompass users who are within the 35 to 44 age range.
• Also, 5.55% of users are between the ages of 45 and 54 years old.
• There are a few older viewers, composed of 3.54% of those aged 55 to 65 years and 3.03% of those aged 66 years and above.

Voot Statistics By Device Users

(Reference: enterpriseappstoday.com)

• In the last six months, Voot Statistics revealed that around 14 million users have visited the Voot platform on their mobile devices alone, which is 46.7% of the total users.
• In comparison, desktop and laptop users accounted for 15 million over the same period.
• In India, Voot commands a total of 24.8 million users, which makes up 87.87% of the total audience. Of these, 53.66% were desktop users, while 46.34% accessed Voot through mobile devices.
• In the US, there are 1.2 million Voot users, accounting for 4.42% of the overall users, with 68.6% using desktops and 31.4% of the users using Voot mobile.
• Vietnam and Canada contribute 1.29% and 0.87% of the available users, with 365K and 244.7K users, respectively.
• All but a billion (99.9%) of users in Vietnam use the mobile application Voot, with just 0.1% of their desktops.
• In Canada, 59.42% of consumers visit the Voot Shomi website on their mobiles, while 40.58% do so through their desktops.
• The United Kingdom has the fewest Voot users, with 162.2K users (0.57% of the total number), with 52.14% of these users using desktop, while 47.86% of them use mobile devices.

Voot Statistics By Referral And Traffic

• As per Voot statistics, the proportion of traffic to the website through direct access to voot.com accounts for 82.52%.
• 0.05% of the traffic is coming from display ads, email brings in 0.10%, and social networks bring in only 1.15% of users. Search traffic also plays a significant role, with 15.18% materialising as the second largest portion after direct traffic. Regarding this, streaming sites and OTT (over-the-top) services bring about 33.58% of visitors to voot.com.
• 30% of sales originate from businesses that provide consumer services, and 22% of sales are generated from different types of marketplaces.
• Voot’s subscription drives 5.75% of the referral traffic due to the appeal of coupons. Digital marketing portals bring in 3.29%, while other types of websites bring in 37.86%.
• Out of the total referral traffic generated by social media, 78.44% is from YouTube video-sharing sites, while Instagram contributes only 13.88%.
• Facebook gives 2.51%, Twitter gives 1.79%, and Reddit and others give 1.23% and 2.16%, respectively.

Voot Total Visits

(Source: similarweb.com)

• In September 2024, the total number of visits to Voot.com stood at 57.3K, a decline of 32.51% compared to the previous month.
• The site registered 64.2K visits in August 2024, while in July, it had 71.8K visitors. This reveals movement in the level of interaction over the last three months.
• Most of the Voot visitors come from India, which comprises 77.89% of total visits, followed by the United States with 6.96% and Germany with 3.3%.
• Direct traffic (70.43%) and search engine traffic (12.6%) are the platform’s main traffic sources.
• These Voot statistics indicate that Voot is a market leader in the OTT space in India and has also performed well outside of India.

Voot Select Subscription Pricing

• When Voot Select launched in 2020, it was priced at INR 99 per month and INR 999 per year, with an introductory annual offer of INR 499.
• By December 2022, the platform offered 3 annual plans: Mobile (INR 299), Gold (INR 499, 2 screens), and Platinum (INR 599, 4 screens).
• During 2022-2023, promotional offers reduced the INR 999 annual plan to INR 299, particularly during the IPL season.
• One market analysis estimated the effective subscription cost at around USD 15 per year.

Voot Premium Features

• Voot Premium offered live streaming of La Liga, Ligue 1, Serie A, the NBA, and the 2022 FIFA World Cup.
• Subscribers could watch more than 1,000 movies in 9 languages, enjoy ad-free content (excluding live streams), and access over 35 live TV channels.
• Users also received early access to popular Indian TV shows from channels such as Colors HD, MTV HD, Comedy Central, Nick Jr, and MTV Beats.
• The app was available on Android, iOS, and Fire TV devices.

Why Voot Was Discontinued

• Viacom18 merged Voot and JioCinema to create a single, stronger streaming platform rather than operating two competing apps.
• The migration started in October 2022, when sports rights, including the 2022 FIFA World Cup and IPL, moved to JioCinema.
• By June 2023, Voot Originals began releasing on JioCinema.
• In August 2023, Voot officially shut down, and all Voot Select subscribers were transferred to JioCinema Premium.
• This move helped streamline operations and strengthen Reliance’s OTT business strategy.

Ending

In conclusion, Voot has become a popular streaming platform by offering a good mix of TV shows, movies, kids’ content, and original series. Its simple design and easy access on different devices make it convenient for users.

As more people choose online streaming, Voot continues to meet evolving entertainment needs with fresh, engaging content. With regular updates and a wide content library, it remains a trusted choice for viewers seeking quality entertainment anytime, anywhere.

FAQ