XUMO Statistics By Users, Website Traffic And Facts (2026)

Opening

XUMO Statistics: XUMO is a free streaming platform that lets you watch live TV channels and on-demand movies and TV shows without paying a subscription fee. It works on an ad-supported model, making entertainment easy and affordable for everyone. Owned by Comcast, XUMO has become one of the leading free ad-supported streaming TV (FAST) services. It offers hundreds of channels covering news, sports, movies, kids’ shows, lifestyle, documentaries, and more.

Available on smart TVs, streaming devices, mobile phones, and web browsers, XUMO delivers a simple and user-friendly viewing experience. With its growing content library and broad device support, XUMO has become a popular choice for people seeking free, high-quality entertainment anytime, anywhere.

Best of the Best

1. Xumo’s streaming ecosystem reached 60 million monthly active users (MAUs) across Xumo Play, smart TVs, cable boxes, and FAST channels in 2026.
2. Xumo Play expanded to 400+ live TV channels and around 70,000 on-demand titles after adding 150+ channels in 2025.
3. The U.S. accounted for 90% of Xumo’s DAUs, with approximately 22 million daily active users and an estimated 24.4 million global DAUs.
4. Xumo Play viewing hours increased 64% year-over-year in 2025, while average user time spent grew 22%.
5. Xumo’s branded FAST channels achieved nearly 50% YoY MAU growth, strengthening its free streaming ecosystem.
6. Xumo Pause Ads delivered 24% higher brand recall and a 276% increase in QR code scans compared with standard pre-roll ads.
7. Crime TV (22%), movies (21%), and news (15%) were the top genres on Xumo Play in the U.S.
8. Xumo Play offers 15,000+ free movies and TV shows, 350+ live channels, and access to 250+ streaming apps.
9. Xumo attracts a younger FAST audience, with 58% of viewers aged 18-44, including 20% Black viewers and 23% Latino viewers.
10. Xumo continues investing in AI-driven personalization, identity solutions, contextual targeting, sports content, and advanced advertising technologies through 2026.

Xumo Expands Reach, Advertising Opportunities, and Data Capabilities

• Xumo has built a large streaming ecosystem, reaching 60 million monthly active users across cable boxes, smart TVs, and FAST channels with a consistent viewing experience.
• The company operates 12 million owned-and-operated devices and is available in more than 8,000 retail locations across the U.S.
• Viewer engagement continues to grow, with Xumo Play viewing hours increasing 64%, while its direct advertiser base expanded 300% last year.
• Xumo enables brands to connect with audiences through home screens, live TV, on-demand content, FAST channels, custom ad formats, and major sports, including the FIFA World Cup, NFL, NBA, college football, and college basketball.
• Through its partnership with Comcast Advertising, Xumo also offers live in-game advertising opportunities.
• Xumo combines first-party viewer data, streaming behavior, ISP insights, and third-party identity solutions to improve audience targeting.
• According to Innovid research, Xumo achieved higher unique reach while using 50% fewer impressions than competing CTV platforms

Some Important Features Of XUMO

• Free to use: No subscription or payment is required.
• Live and On-Demand: Offers live TV channels as well as on-demand options for movies and shows.
• Multiple Genres: Channels cover a broad range of content, including news, sports, movies, music, lifestyle, and more.
• Device Availability: XUMO can be accessed on smart TVs, streaming devices (like Roku and Fire TV Stick), mobile devices, and web browsers.
• Ad-Supported: Content is available for free because ads, similar to traditional TV commercials, support it.

Xumo User Base and Demographics

• In 2025, Xumo recorded approximately 22 million daily active users (DAUs) in the U.S., representing about 90% of its total DAUs and implying an estimated global DAU of 24.4 million.
• Xumo’s audience was predominantly male in 2025, with 71% male visitors and 29% female visitors.
• By 2026, Xumo’s streaming ecosystem had expanded to 60 million monthly active users (MAUs).
• According to Adwave, Xumo attracts a younger audience, with 58% of FAST viewers aged 18-44, compared with 46% of the overall U.S. population.
• The platform also has a diverse audience, including 20% Black viewers and 23% Latino viewers, exceeding the U.S. averages of 14% and 19%, respectively.

Viewing Behavior and Engagement

• The average FAST viewer watches 1 hour 40 minutes of content each evening, similar to social media (1 hour 53 minutes) and gaming (1 hour 42 minutes).
• Around 33% of U.S. adults regularly watch FAST during primetime.
• Approximately 80% of Xumo Play ad impressions are viewed by 2 or more people, which is 43% higher than the streaming industry average.
• FAST audiences include 47% of pay-TV subscribers, 46% of cord-cutters, and 35% of cord-nevers, highlighting Xumo’s broad audience reach.

By Country, 2025

• The United States is Xumo’s largest market, accounting for 90% of its daily active users (22 million DAUs).

Xumo Play Viewing Hours and Genre Trends

• According to xumo.com, Xumo Play recorded 64% year-over-year growth in total viewing hours during 2025, while average time spent per user increased 22%.
• Viewing hours on Xumo-powered devices grew nearly 78% year over year, highlighting increased adoption of Xumo streaming devices.
• News, movies, and crime TV were the platform’s most popular content categories, accounting for 58% of total viewing hours despite representing only 11% of available channels.
• The remaining content categories, including sports, lifestyle, entertainment, food, and kids, accounted for the other 42% of total viewing hours.
• Xumo expanded its content library by adding 150+ new channels in 2025, increasing its lineup to more than 400 channels.
• Sports engagement also strengthened, with viewing of sports channels increasing by 12% over the previous 6 months, while Xumo users watched an average of 6.2 sports per month, compared with 5.2 for non-Xumo viewers.

XUMO Play Viewing Hours Statistics By Genre

(Reference: statista.com)

• In the United States of America, during the first quarter of 2024, crime TV was the most-watched genre on the FAST service Xumo Play and made up 22% of the viewing hours.
• Meanwhile, movies came next with 21%, and news followed with 15% of the viewership.
• XUMO Statistics also detailed other shares of XUMO Play viewing hours in the U.S. at the same time, which are action & drama (7%), sports (5%), western & country (4%), comedy (4%), local news (3%), reality TV (3%), horror and sci-fi (2%), game shows (2%), classic TV (2%), combat sports (1%), automotive (1%), weather (1%) and other (7%).

XUMO Total Channel Statistics By Genre

(Reference: xumo.com)

• As mentioned in XUMO Statistics 2024, in the United States, the local channels of XUMO play accounted for the highest share of 11%, followed by sports (7%) and movies (6%).
• Similarly, other total channels shared by genre are represented as reality TV (6%), comedy (6%), crime TV (5%), news (5%), horror and sci-fi (4%), action and drama (3%), westerns and country (3%), game shows (3%), automotive (2%), combat sports (2%), classic TV (2%), and weather (1%).
• Meanwhile, the rest of the channels capture a share of 35%.

XUMO Watch Time Statistics

(Reference: xumo.com)

• Around 33% of American adults claimed that the evening from 8 PM to midnight is the strongest viewing time of XUMO.
• Similarly, other times to watch XUMO in the U.S. in 2024 are from 5 PM to 8 PM (32%), from 2 PM to 5 PM (20%), from midnight to noon (12%), and from midnight to 8 PM (12%).

Xumo Advertising Costs by Buying Method

Xumo Customers by Geography

(Reference: 6sense.com)

• Xumo’s customer base is heavily concentrated in the United States, with 92 customers, equal to 85.19%.
• Canada has 4 customers, representing 3.70%, and the United Kingdom has 4 customers as well, at 3.70%.
• Smaller footprints are present in Korea (2 customers) and in Qatar, India, and Japan (each with 1 customer).

By Products And Services

• According to 6sense, Xumo is used most by entertainment companies, with 12 customers relying on its media and streaming capabilities.
• OTT businesses follow with 10 customers, while advertising firms account for 8 customers.
• Distribution, television production, digital media, and marketing each have 6 customers, indicating broad but evenly spread adoption across these related service categories.

By Employee Size

• Xumo customers are mid-sized companies with 100-249 employees, totaling 28 firms.
• Large enterprises with 10,000+ staff account for 21 customers, while businesses with 20-49 employees represent 18 customers.
• Very small firms with 0-9 employees form the smallest group of Xumo users.

Xumo Play Popular Titles and Content Statistics, 2026

• Xumo Play offers 15,000+ free on-demand movies and TV shows across genres such as action, comedy, crime, drama, documentaries, kids, romance, sci-fi, thriller, and Bollywood.
• The platform also provides 350+ free live TV channels featuring news, sports, entertainment, movies, and local programming.
• Some of the most popular drama titles in 2026 include Snowpiercer, Da Vinci’s Demons, The Firm, Heartland, Lost Boys and Fairies, and State of Happiness.
• Viewers can also watch classic TV series such as Bonanza, The Rifleman, Growing Pains, and The Beverly Hillbillies.
• Xumo Play regularly promotes its Top 20 Xumo Original movies through its monthly What to Watch on Xumo Play collection.
• Xumo-powered devices support access to 250+ streaming apps alongside the platform’s content library.
• Xumo has not published official 2026 viewership rankings or audience statistics for individual movies or TV shows.

Xumo Product Development and Innovation Statistics

• In 2025, Xumo Play added 150+ new channels, expanding its library to 400+ live TV channels and around 70,000 on-demand titles across news, sports, movies, kids, and entertainment.
• Xumo’s branded FAST channels recorded nearly 50% year-over-year MAU growth, reflecting higher viewer engagement.
• Sharp introduced AQUOS QLED 4K Ultra HD Smart Xumo TVs in October 2025, available in 5 screen sizes ranging from 50 to 85 inches.
• Xumo launched Pause Ads in November 2025, increasing brand recall by 24% and QR code scans by 276% compared with standard pre-roll ads.
• At CES 2026, Xumo introduced an advanced identity solution and expanded contextual advertising through Gracenote and IRIS.TV, as per Niesen.
• During 2026, Xumo also enhanced programmatic advertising, personalized content discovery, user profiles, privacy, and child safety features while continuing to expand sports and exclusive programming.

Ending

XUMO Statistics finally concludes that XUMO is a fast-growing, free streaming platform that offers a wide variety of live and on-demand content. With over 350 channels and new features like 4K streaming and personalized recommendations, it provides a great user experience.

By improving its content, enhancing ad systems, and forming new partnerships, XUMO continues to attract more viewers. It’s a popular choice for people looking for free, high-quality entertainment without needing a subscription.

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