Facebook vs Instagram vs Twitter Statistics – Which is Better? (2025)

Introduction

Facebook vs Instagram vs Twitter Statistics: We all spend time on social media every day, but have you ever thought about which app works best for you? Whether you’re running a business, creating content, or want to keep in touch and stay updated, picking the right platform makes a big difference. Facebook, Instagram, and Twitter (now known as X) all have distinct features, user types, and benefits.

Knowing how each one works can help you save time and even make more money. In this guide, “Facebook vs Instagram vs Twitter – Which is Better?”, we’ll look at what each platform does well, who uses them, and how they can help you reach your goals so you can decide which one fits your needs best.

Editor’s Choice

• There are almost 8 billion people on the planet, from which 2.9 billion people use Facebook at least one time per month as of April 2024.
• 42% of people report using Twitter, compared to 6% in the 65 and older age bracket.
• As of 2024, Facebook remains the #1 social media site, with 3.05 billion monthly users. WhatsApp takes 2nd place with 2.78 billion users each month, while YouTube is close behind with 2.49 billion monthly users.

Basic Difference Between Facebook, Twitter, and Instagram

Facebook vs Instagram vs Twitter User Statistics

#1. Facebook

• According to the latest update from Meta, Facebook has approximately 3.07 billion monthly active users (MAUs). This means nearly 3.07 billion people log into Facebook at least once a month using either a phone app or a web browser.
• Out of those users, 2.11 billion people go on Facebook every day. That’s 68.85% of the monthly users logging in daily on their phones or computers. This daily number grew by 5.5% compared to the same time last year.

(Source: reliablesoft.net)

• In the above chart, we can see the Facebook Monthly Active Users(MAU)
• Daily users (DAUs) are almost 2.11 billion (about 68.85% of all monthly users)
• Approximately 56.76% of internet users worldwide use Facebook every month.
• 22% of the entire global population logs in to Facebook at least once a month.
• 31% of all people on Earth go on Facebook daily.
• Approximately 39.07% of active internet users check Facebook daily.
• 5% of users access Facebook using a mobile phone.
• According to Meta’s Annual Reports, the growth rate of Facebook DAU is 6% annually.

#2. Instagram

• By 2025, Instagram is expected to have more than 2 billion active users, which represents around 37% of all internet users worldwide. The platform continues to improve with the addition of new features, making the app easier and more enjoyable to use.
• In 2021, Instagram had over 2 million daily users, a number that has steadily increased year after year.
• In 2024, the platform experienced a slight decline. Instagram lost about 4 million users compared to the year before. In 2023, it had approximately 2.4 billion monthly active users worldwide.

(Reference: demandsage.com)

• Every day, over 500 million people from around the world use Instagram.
• Most of them open the app to share pictures, upload videos, or check out what others are posting.
• Around 38.7% of all social media users are active on Instagram.
• Nearly 36.7% of the world’s 5.45 billion internet users visit Instagram at least once a month.
• When Meta (formerly Facebook) bought Instagram for USD1 billion, the platform had only 30 million monthly users at that time.

#3. Twitter(X)

• In May 2024, Elon Musk stated that X had approximately 600 million monthly active users (MAUs) worldwide.
• A statement from X’s CEO, Linda Yaccarino, said there were 500+ million MAUs globally.
• Some estimates put the actual number closer to 368 million users per month.
• In the U.S., over 50.5 million people use X at least once a month.
• The company claims to have between 200 and 250 million daily users worldwide.
• Another source claims the real number is about 245 million DAUs.

Facebook vs Instagram vs Twitter Demographics Statistics

#1. Facebook

(Reference: statista.com)

• By February 2025, the largest group of Facebook users were men aged 25 to 34, making up about 18.5% of Facebook’s global audience. The second biggest group was men between 18 and 24 years old.

#2. Instagram

• Over 50% of people using Instagram in the U.S. and worldwide are between 18 and 34 years old.
• The male-to-female ratio varies by region, but the majority of Instagram’s audience is clearly in the younger age range.

Here’s the breakdown:

• 3% of users are between 18 and 24
• 0% are between 25 and 34
• That means 62.3% of Instagram’s total users are between 18 and 34 years old, showing that most of the platform’s users are young adults.

(Source: demandsage.com)

• The following table shows the distribution of Instagram users by age:

• In the U.S., 28.3% of Instagram users are between the ages of 25 and 34, and 26.5% are between 18 and 24.
• That means more than half (54.8%) of Instagram’s U.S. audience is made up of people aged 18 to 34—clearly showing the platform is most popular with young adults.

Other groups include:

• 4% are in the 35–44 age range
• Just 5.8% of users are 65 and older

(Reference: demandsage.com)

#3. Twitter

• 9% of Twitter users are male, and 39.1 % are females

(Reference: demandsage.com)

• Approximately 36.6% of Twitter users are between the ages of 25 and 34.
• People between 13 and 17 years old make up almost 2.4% of the Twitter user base.
• The following table shows the distribution of the age of the Twitter users by age group:

Facebook vs Instagram vs Twitter Revenue Statistics

#1. Facebook

• Facebook’s Annual Revenue will grow by 21.9% in 2024 to USD164.5 billion.

(Source: businessofapps.com)

• Almost 43.7% of Facebook’s revenue comes from North America, with growth across all regions in 2024.

#2. Instagram

(Reference: businessofapps.com)

#3. Twitter

• In Q1 2024, Twitter reported a total cost of USD 744 million.
• This also included the Q1 and USD339 from the Q2.

(Reference: demandsage.com)

• The above chart shows the revenue generated by Twitter over the years.

• The following table shows Twitter’s Net Income and Loss over the years:

Facebook vs Instagram vs Twitter Advertising Statistics

#1. Facebook

• According to Word Stream, Facebook ads designed to collect leads typically receive clicks at a rate of about 2.5% across various business types. In comparison, ads that aim to boost website visits have a slightly lower click rate of around 1.51%.
• On average, companies spend about USD0.83 per click for traffic ads, while lead generation ads cost about USD1.92 per click, depending on the industry.

(Reference: keywordseverywhere.com)

• Facebook ads work well, with an average conversion rate of 8.25%. This means that approximately 8 out of every 100 people who see the ad will take action, such as making a purchase or signing up for a service.
• By 2024, businesses using Facebook ads could reach as many as 1.98 billion people worldwide.
• In 2023, Facebook generated approximately $152 billion from ads and other sources of revenue. Experts believe this number will continue to grow, with total revenue expected to reach approximately USD 170.82 billion by 2024.

(Source: keywordseverywhere.com)

• Around 93% of marketers who use social media rely on Facebook Ads to promote their brands and connect with their target audience.
• Data shows that Wednesdays and Thursdays between 11 a.m. and 2 p.m. are the busiest times on Facebook, making them the most effective hours to reach your target audience.
• When it comes to ad performance, both Facebook and Instagram offer businesses a strong return, with an average ROI of 29% for each platform.

#2. Instagram

• Feed ads bring in the largest chunk of Instagram’s ad income.
• According to eMarketer, these ads made up 53.7% of Instagram’s total ad revenue in 2024.
• Story ads came in second, making up 24.6% of the total earnings. However, this is expected to decline as Reels continue to grow at a slow pace.
• By 2025, the combined share of ad revenue from Feed and Stories is expected to fall to 73.8%, giving more room for Reels to earn more.
• Instagram ad prices are comparable to those of other top platforms, such as Facebook.
• Based on a survey by WebFX, the average cost-per-click (CPC) for Instagram ads ranges from USD0.00 to USD0.25.
• For views, about 46% of brands pay between USD 0.00 and USD 4.00 CPM (cost per 1,000 views). If you’re aiming for user interaction, the cost-per-engagement (CPE) is typically between USD 0.03 and USD 0.08.

(Source: sproutsocial.com)

• Instagram ad conversion rates depend on your campaign goal. On average, businesses see a 1%–2% conversion rate, according to Drift Lead. Top campaigns can even go beyond 3%.

Here’s a simple breakdown of the average conversion rates based on different goals:

• Brand awareness: 0.5% to 1%
• Reach: 0.8% to 3%
• Website traffic: 0% to 2%
• Post engagement: 0% to 3%
• App downloads: 1.5% to 8%
• Video views: 1.2% to 5%
• Lead generation: 3% to 5%
• Sales/conversions: 0% to 3%
• Product catalogue sales: 3.5% to 5%
• Store visits: 1.5% to 5%

#3. Twitter

• In 2024, X (formerly Twitter) generated around USD 3.14 billion from ads, representing a 5% decrease from the previous year.
• In 2025, ad earnings are expected to decline by 4.8%, resulting in total revenue of approximately USD 2.99 billion.
• The platform offers advertisers the chance to reach up to 586 million people.
• The cost per first action typically ranges from USD 0.26 to USD 1.50.
• Most businesses spend between USD 101 and USD 500 monthly on X ads.
• X stands out as the only major social platform that permits cannabis advertising.

(Reference: sproutsocial.com)

• According to DataReportal, the platform has approximately 586 million monetizable monthly users, providing brands with a significant opportunity to connect with a vast audience through smart targeting.
• One major reason advertisers still use X is because of its low-cost ad options.
• A report by WebFX states that promoted posts on X typically cost between USD 0.26 and USD 1.50 per action, with approximately 54% of businesses falling within this range.
• Additionally, around 53% of companies spend between USD 101 and USD 500 per month on ads, which helps them stay within their budgets.

Facebook vs Instagram vs Twitter Engagement Statistics

#1. Facebook

• Based on a report by RivalIQ, most brands get a 0.063% engagement rate on Facebook. This makes Facebook one of the least engaging social media platforms—just slightly ahead of X/Twitter, which only sees a 0.029% engagement rate.
• Even though Facebook Pages don’t get a lot of interactions overall, posts with images do better, with an average engagement of 0.8%.
• Link posts on Facebook Pages have the lowest Engagement, getting only 0.02% interaction, making them the least effective type of post for user response.

(Reference: keywordseverywhere.com)

• In contrast, media outlets post more than 60 times a week, yet they only see an average engagement rate of 0.04%.

#2. Instagram

Instagram Reach by Industry:

• Creators have the biggest audience reach on Instagram at 32.6%.
• Travel pages follow with a 21.4% reach.
• Sports accounts reach about 19.7% of users.

Engagement by Industry:

• Education pages get the most Engagement at 8.4%.
• Travel and healthcare brands come next with 7.9%.
• Retail brands have an average engagement of 7.8%.

Best-Performing Content Types:

• Carousel posts (multi-slide content) see about 22.73% higher Engagement than videos or single photos.
• Carousels account for only 17.27% of posts but generate the most likes and comments.
• Videos reach 49% more users compared to still images.

Using Hashtags:

• Surprisingly, posts without hashtags reach 23% more people.
•  Adding 2–3 well-chosen hashtags gives your content a better chance of being found.

Caption Length Tips:

• Posts with captions longer than 300 characters get 70% more comments.
• The longer text encourages people to reply and join the conversation.

Tagging and Mentions:

• Tagging 4–5 collaborators in a post can boost reach by 3.8 times.
• Arts and entertainment pages mention others in 23.4% of their posts.
•  Travel brands are next, with 20.2% of their posts including mentions.

Extra Insights:

• Posts with people’s faces perform almost 38% better than those without.
• Instagram videos get 21.2% more Engagement than images.
• Every month, around 2.35 billion users watch or interact with Reels, demonstrating the strength of video content on the app.

#3. Twitter

• Global ad engagement on X (Twitter) went up by 35% in the past year.
• About 82% of marketers in B2B (business-to-business) use X to connect with their target audience.
• Around 79% of people on X follow brands.
• On average, businesses post 61 times per week, and each post gets up to 2,121 views.
• The entertainment and media industry sees the highest natural (organic) engagement rate at 1.7%.
• Consumer goods, marketing firms, and real estate have the lowest engagement rate at just 0.9%.
• A typical post (tweet) on X has an average engagement rate of 0.029%.
• Across all industries, the total average engagement rate on X is 2.8%.

(Reference: socialpilot.com)

• To keep your X (Twitter) account active, posting at least 6 times per week is the minimum required for Engagement.
• The best time to post for more views and clicks is Tuesday between 3 a.m. and 6 a.m.
• X accounts typically experience a weekly follower growth rate of 0.11%.
• Video tweets get about 10× more Engagement than tweets with just text.
• Retweets make up 50% of all activity on the platform.
• Only 9.9% of influencer marketing campaigns include X in their strategy.
• Around 1% of tweets use the full character limit allowed.
• Users on X can post up to 2,400 times per day.

Facebook vs Instagram vs Twitter Reels Statistics

#1. Facebook

• Entertainment is the top-performing category on Facebook Reels, making up 25% of total views. This is largely due to music clips, movie previews, and celebrity videos.
• Food and beverage content comes next, accounting for 15%, primarily featuring cooking tips and recipe videos.
• News and media content accounts for 12%, featuring short news updates and documentary-style videos.
• Beauty & fashion make up 10% of views through makeup tutorials and outfit ideas.
• Sports, gaming, and travel content get 8%, 7%, and 5% of views, thanks to highlights, walkthroughs, and travel clips.

Other types of content include:

#1. Online shopping (e-commerce) – 5% with product reviews and demos

#2. Technology – 4% with device reviews and how-to videos

#3. DIY and crafts – 3% with creative projects

#4. Education and pet videos – 2%, including short lessons and funny animal clips

• Finance, real estate, fitness, non-profits, self-growth, and cars each hold 1%, focusing on tips, tours, workouts, causes, motivation, and vehicle showcases
• 85% of people watch Reels on their phones, while 10% use desktops and 5% use tablets.
• The most-watched videos include MrBeast’s Squid Game, which has garnered 200 million views, and Khaby Lame’s Life hack videos, which have accumulated 150 million views.
• Accounts with over 50,000 followers had the best engagement rate—2.18%, while smaller pages saw lower results.
• Creators can earn up to USD35,000 per month if their Reels get at least 1,000 views within 30 days.
• India leads in Reels viewership, accounting for 25% of traffic, followed by the U.S. (15%) and Brazil (10%).

#2. Instagram

• As of 2025, more than 2 billion people use Instagram Reels every month. That means 100% of Instagram’s monthly users also watch or interact with Reels.
• Every day, over 200 billion Reels are watched across both Instagram and Facebook. This number has doubled from 100 billion a day just a year earlier, demonstrating the rapid growth of the feature.
• Accounts with 50,000+ followers usually share one new Reel every 2 days. These short clips get about 22% more Engagement than regular videos, making them a smart way to boost views and likes.
• India’s freestyle footballer, Muhammed Riswan, holds the record for the most-watched Reel ever, with over 491 million views.
• Instagram is expected to have over 1 billion Reels by 2025.
• India has become the largest audience for Instagram Reels, with approximately 385.35 million users, surpassing the U.S. (166.15 million) and Brazil (135.05 million).

(Reference: demandsage.com)

• The following table shows the biggest Instagram Reel Market:

• Instagram accounts with more than 50,000 followers post Reels more often than others, about 1 Reel every 2 days, or 0.5 per day.
• Pages with 10,001 to 50,000 followers post less frequently, around 0.3 Reels daily. Meanwhile, small accounts with fewer than 500 followers are the least active, uploading just 1 Reel every 5 days, which equals 0.18 per day.

Here’s the average number of Reels posted daily by account type:

• Tiny accounts (under 500 followers): 0.18/day
• Small accounts (500–10,000 followers): 0.18/day
• Medium accounts (10,001–50,000 followers): 0.21/day
• Big accounts (50,001–100,000 followers): 0.29/day
• Huge accounts (100,001+ followers): 0.55/day

#3. Twitter

• In 2024, the number of video views on Twitter rose by 29% each day compared to last year.
• Over 100 million users watch vertical-style videos (like Reels) on Twitter every day, based on StatsUp data.
• More than 50% of those who watch vertical videos on Twitter are Gen Z (young people born between 1997 and 2012).
• Posts with videos get 10x more Engagement (likes, comments, and shares) than those without.
• Twitter users play about 2 billion videos per day on the platform.
• Advertisers pay 50% less per Engagement when they run video ads on Twitter compared to other ad formats.
• Although Twitter’s total earnings have declined, ads remain a major source of income, generating around USD3.14 billion in 2024.
• Twitter (now X) has over 611 million daily users who can be shown ads, referred to as monetizable daily active users (MDAU).
• Around 68.66% of users are men, while 31.34% are women.
• About 53% of Twitter users regularly use the platform to stay updated on news, according to Statista.

Conclusion

Each platform offers something different, so the best one for you depends on what you’re trying to do. Facebook works well if you want to reach a wide age range and build online groups or share longer posts. Instagram is ideal for sharing pictures and short videos, as well as staying up-to-date with the latest trends. Its Reels feature gets billions of plays, making it a smart pick for creators, brands, and younger users. Twitter (now known as X) remains the go-to platform for quick updates, trending topics, and live conversations. In 2024, it saw a +29% jump in daily video views, and videos cost 50% less per ad engagement.

So, if you want to build a strong community, choose Facebook; if you want to stand out visually, go with Instagram; and for fast news and viral content, Twitter or X is your best bet. We have shed enough light on Facebook vs. Instagram vs. Twitter: Which is Better? Through this article.

Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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