Presentation
MX Player Statistics: MX Player has grown from a simple video player into one of the most popular entertainment platforms in the world. Today, millions of people use it to watch movies, TV shows, web series, live TV, and regional content on their smartphones, smart TVs, and computers. Its easy-to-use interface, support for multiple video formats, and large content library have made it a favorite among users, especially in India. Over the years, MX Player has continued to expand its reach and attract a massive audience.
In this article, you’ll discover the latest MX Player statistics, including users, downloads, market share, revenue, audience trends, and other key facts that show its growth and popularity.
Best Overall
- Amazon MX Player surpassed 250 million monthly active users (MAUs) and 1.4 billion app downloads by the end of 2025.
- The platform accounts for 15% of India’s OTT monthly active user base, making it one of the country’s largest free streaming services.
- Amazon unveiled its biggest-ever 2026 content slate with 150+ new and returning titles, spanning drama, reality, anime, and micro-dramas.
- MX Fatafat, launched in 2026, introduced 80-100-episode mobile-first micro-drama series.
- The platform recorded 1.93 billion hours of watch time across 1.07 billion views in 2026.
- MX Fatafat generated 120 million views and 110.5 million watch hours in 2026.
- Connected TV viewing time doubled from 40 minutes to 80 minutes per day, while mobile viewing increased to 50 minutes daily.
- In June 2026, mxplayer.in attracted 17.82 million visits, with users spending an average of 15 minutes 18 seconds per session.
- India contributed 91.68% of website traffic, totaling 16.33 million visits in June 2026.
- Amazon MX Player’s Instagram reached 2.94 million followers with a 3.42% engagement rate by August 2026.
MX Player Features
- In 2024, MX Player will offer a mix of Hindi content and international movies in various regional languages.
- This platform plays almost all movie file types, including .3gp, .avi, .mp4, .mkv, .mov, .flv, .wmv, and more.
- Other playback features include improved hardware-accelerated video decoding (HW+), better support for high-quality video (hi10p), and enhanced processor performance.
- Furthermore, other features include an easy interface that only shows folders with movies, tags, subtitles, highlights, last watched and finished movies, remembers resume positions, shows cover art, and supports fast S.D. card scans, editing, search, and themes.
- MX Player supports multiple subtitle formats, allows online subtitle search, and allows users to scroll, move, and resize subtitles easily. It also includes advanced features like multi-subtitle display and text scaling.
- The Kids Lock feature makes it difficult for children to make calls or open apps by requiring them to touch four corners of the screen in a clockwise order to unlock it. When the screen is touched, colourful, moving shapes appear. This option can be found in Settings under Player controls.
- Screening features support gestures like pinching to zoom, dragging to control sound and brightness, and double-tapping to play/pause. They also offer multiple subtitle formats with customisable options.
- MX Player supports Android 2.1, Windows 8.1, and Windows Phone 8.1 or newer and works with ARM v5TE, MIPS32 rev.2, and Intel x86 processors or higher.
Amazon MX Player – Acquisition and Valuation
- In 2025, multiple media reports estimated that Amazon acquired MX Player for around USD 100 million, according to imdb.com.
- Other reports suggested the acquisition value was between USD 30 million and USD 40 million (approximately ₹250-330 crore) when Amazon purchased the platform from Times Internet, as per Financial Express.
By User Growth
- By the end of 2025, Amazon MX Player had surpassed 1.4 billion app downloads.
- By the end of 2025, the platform reached 250 million monthly active users (MAUs) and exceeded 1.4 billion app downloads.
- Amazon MX Player accounts for approximately 15% of India’s total OTT monthly active user base.
Amazon MX Player Statistics by Platform Growth
- According to Media Brief, Amazon MX Player crossed 1.4 billion app downloads and reached 250 million monthly active users (MAUs) by the end of 2025.
- The free streaming platform remained available through Prime Video, Fire TV, and the Amazon Shopping App.
- At the beginning of 2025, the company announced a content roadmap featuring 100+ titles, including 40 Hindi Originals.
By Content Performance
- Ek Badnaam Aashram Season 3 Part 2, starring Bobby Deol, attracted 250+ million viewers and consistently ranked on Ormax Media charts.
- The platform expanded its scripted catalog with Half CA Season 2, Hunter Season 2, Jamnapaar Season 2, Gutar Gu Season 3, and the thriller Bhay: The Gaurav Tiwari Mystery.
- Rise and Fall, hosted by Ashneer Grover, generated 500+ million views and ranked among India’s Top 2 reality shows, according to Ormax.
- Hip Hop India Season 2 ranked as the No. 1 reality show during January-June 2025 and remained on Ormax’s trending list for 11 consecutive weeks.
By Content Expansion and Advertising
- Amazon MX Player introduced creator-led originals such as First Copy and Aukaat Ke Bahar, while youth-focused shows like Lafangey and Gamerlog targeted younger audiences.
- The platform announced 150+ new and returning shows for the 2026 content slate across drama, reality, thrillers, anime, micro-dramas, and international dubbed content.
- Major advertisers included Samsung, boAt, Lux Cozi, Haier, and Sprite, reflecting strong commercial interest in the platform.
- In March 2026, Amazon introduced MX Fatafat, a mobile-first micro-drama service featuring 80-100 episodes per series.
MX Player Download Statistics
- According to Techcrunch, MX Player crossed 1 billion Google Play installs in 2021 and reached 1.5 billion downloads by 2023.
- Enterprise Apps Today reported that the platform had 350 million monthly active users globally and 250 million MAUs in India in 2023.
- Data.ai insights reported by BW Marketing World ranked MX Player as the 3rd most downloaded OTT app globally in 2023, ahead of several Indian streaming competitors.
- In 2026, Sensor Tower estimated 200k monthly iOS downloads in India.
- Meanwhile, free-Codecs recorded 432 weekly downloads and 339.1K lifetime downloads for the Windows version.
- Softonic reported 21.2 million total downloads and 94.5K monthly downloads for MX Video Player, while Uptodown MX Player Beta showed 1,478,347 downloads.
MXPlayer.in Website Traffic Performance
(Source: semrush.com)
- In June 2026, mxplayer.in received 17.82 million visits, showing a 25.15% decline compared with May 2026.
- Website traffic decreased from 23.80 million visits in May 2026 to 17.82 million visits in June 2026. In April 2026, the platform recorded 23.75 million visits.
- Visitors viewed an average of 3.05 pages per visit.
- The average session duration was strong at 15 minutes and 18 seconds.
- The website recorded a 59.01% bounce rate.
By Country
| Country | Share of total traffic | Visits (All devices) | Desktop share | Mobile share |
| India | 91.68% | 16.33M | 33.59% | 66.41% |
| Pakistan | 1.70% | 303.68K | 8.54% | 91.46% |
| United States | 1.45% | 258.75K | 58.25% | 41.75% |
| Saudi Arabia | 0.69% | 122.22K | 1.93% | 98.07% |
| Germany | 0.67% | 119.57K | 18.38% | 81.62% |
Amazon MX Player 2026 Show Performance Metrics, 2026
| Show name | Genre / vertical | Total views (million) | Total watch time 2026 (million hours) | Avg watch time per viewer (min) | Completion rate | Share of platform watch time |
| Made In India: A Titan Story | Biographical drama | 42.5 | 96.3 | 136 | 68% | 3.8% |
| Psycho Saiyaan | Romantic thriller | 35.2 | 82.7 | 141 | 62% | 3.2% |
| Sankalp | Crime drama | 31.8 | 74.1 | 140 | 59% | 2.9% |
| Kaptaan | Crime drama | 29.4 | 68.5 | 140 | 57% | 2.7% |
| Vimal Khanna | Crime thriller | 27.1 | 64.8 | 143 | 60% | 2.6% |
| MX Fatafat (aggregate) | Microdrama vertical | 120.0 | 110.5 | 55 | 45% | 4.4% |
| MX Vdesi (aggregate) | Intl content slate | 80.0 | 88.2 | 66 | 52% | 3.5% |
| Battleground S2 | Reality/competition | 50.6 | 102.4 | 122 | 70% | 4.1% |
| Other 2026 new/returning shows (all) | Rest of slate | 650.0 | 1,220.0 | 112 | 55% | 73.8% |
| Platform total 2026 | All content | 1,066.6 | 1,927.5 | 108 | – | 100% |
Amazon MX Player Viewing Time Statistics
- Amazon MX Player significantly increased user engagement in 2025, with trends continuing into 2026.
- Average daily viewing time on connected TVs rose from 40 minutes (0.67 hours) to 80 minutes (1.33 hours), reflecting a 100% increase, as per Fortune India.
- On mobile devices, average daily viewing time increased from 25 minutes (0.42 hours) to 50 minutes (0.83 hours).
MX Player Content Statistics By Language
- As per MX Player Statistics, Hindi remains the dominant language on MX Player, accounting for approximately 60% of the total viewership in 2024.
- Moreover, Hindi shows and movies will generate more than 1.2 billion views.
- The top two popular Hindi content items are “Aashram” and “Matsya Kaand”.
As elaborated on MX Player Statistics, another platform continues to cater to a multilingual audience, providing content in various languages by 2024, as stated below.
| Content Language | Viewership Share and Views | Popular Shows |
| Tamil | This content is the second most popular on MX Player, making up about 15% of the total views, resulting in 300 million views. | Series like “Queen” have been instrumental in drawing Tamil-speaking audiences. The latest season of “Queen” garnered 10 million views alone. |
| Telugu | 10% (200 million) | The platform’s strategy to focus on regional content has paid off, with Telugu series and movies gaining significant traction, particularly in the states of Andhra Pradesh and Telangana. |
| Bengali | 5% (100 million) | Bengali shows have been steadily growing in popularity, with dramas and thrillers being particularly well-received by the audience. |
| Kannada | 4% (80 million) | The platform’s focus on regional cinema and the original Kannada series has helped it effectively enter the Karnataka market. |
| Marathi | 3% (60 million) | Regional dramas and films are among the most-watched in this category, contributing to the platform’s growing popularity in Marathi-speaking regions. |
Amazon MX Player 2026 Content Slate and Product Expansion Overview
- Indian Television report further stated that Amazon MX Player announced its largest content slate yet in 2026, with 150+ new and returning titles across drama, action, thrillers, reality shows, and microdrama formats.
- Marketing campaigns highlighted “150+ new shows” and positioned the platform as offering 100% free entertainment.
- MX Player entered 2026 with a strong audience base of 250 million monthly viewers in India, supporting its expanded content strategy.
- The 2026 slate increased focus on mobile-first microdramas through MX Fatafat, while MX Vdesi expanded localized international content, including Korean, Chinese, Turkish titles, and anime.
- Content distribution expanded across 6 platforms: mobile devices, connected TVs, Amazon Shopping app, Prime Video, Fire TV, Jio TV, and Airtel Xtreme.
- The MX Player Android app received an update on 3 July 2026, improving performance and reliability.
Amazon MX Player Instagram Statistics by Audience and Account Overview
- As of August 2026, Amazon MX Player’s official Instagram account (@mxplayer) had 2,939,877 followers (2.9 million) and followed 248 accounts.
- The account published 3,992 posts, reflecting a consistent long-term content strategy.
- It recorded an engagement rate of 3.42%, which HypeAuditor classified as average compared to similar entertainment accounts.
- The account received an average of 4,941 likes and 96 comments per post.
- Its likes-to-followers ratio stood at 0.17%, while the likes-to-comments ratio reached 51.47, indicating healthy audience interactions.
- The account maintained a follower-to-following ratio of 11,854.34.
Rankings and Audience Quality
- Amazon MX Player ranked 34,676th worldwide based on overall Instagram performance and audience quality.
- Within India, it ranked 9,290th across all Instagram accounts.
- In the Shows category in India, the account ranked 2,280th.
- HypeAuditor evaluated the account using 40+ audience quality parameters, including audience location, engagement quality, demographics, comment activity, sentiment analysis, giveaway detection, and signs of mass following.
- The review identified 1 issue requiring attention, although most audience quality checks were successfully passed.
Estimated Instagram Earnings
- In May 2026, Amazon MX Player’s estimated monthly Instagram earnings ranged between USD 6,680 and USD 9,151, with an average of USD 7,915.40.
- Based on this estimate, projected annual earnings ranged from approximately USD 80,156 to USD 109,814.
- The average estimated daily income during May 2026 was USD 255.34.
Earnings Trend
- Estimated average monthly earnings increased from USD 3,273.41 in January 2025 to USD 7,915.40 in May 2026, demonstrating strong long-term growth.
- The highest month-over-month increase occurred in March 2025, when estimated earnings rose by 41.18%.
- In May 2026, estimated earnings increased by 26.54% compared with April 2026, indicating continued growth in monetization potential.
- According to HypeAuditor, the account’s estimated Instagram earnings have generally followed an upward trend from August 2024 through May 2026.
Wrap-Up
MX Player has grown from a simple video player into one of the leading streaming platforms. It offers free movies, TV shows, web series, live TV, and offline viewing, making it a popular choice for millions of users. With a large content library, support for many languages, and regular updates, MX Player continues to attract viewers. As online streaming keeps growing, the platform is expected to stay an important part of the digital entertainment market.
FAQ
What can I watch on MX Player?
You can watch movies, web series, TV shows, live channels, and regional entertainment across multiple languages.
Does MX Player support offline viewing?
Yes, MX Player supports offline viewing by allowing downloads of select content for watching without internet access.
Which devices support MX Player?
MX Player is available on Android smartphones and tablets, iPhones and iPads, Android Smart TVs, Amazon Fire TV devices, and Web browsers.
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