Surprising Viber Statistics By User, Revenue, Earnings And Marketing (2026)

Starter

Surprising Viber Statistics: Viber is a free messaging and calling application that allows people to connect with their friends and family globally. This app was launched in 2010, and it soon became popular because of its many easy and effective features. Viber allows users to send text messages and make voice and video calls, as well as share photos and videos.

Now, the app can be used on many devices, such as smartphones and computers, making it convenient for everyone. Viber is mostly known for its strong security system, which protects users’ conversations with end-to-end encryption. To date, the app has more than 1 billion registered users and is widely used in many countries, especially in Eastern Europe and Asia. Its user-friendly design and useful features continue to attract new users every year.

The Standout Selection

1. Surprising Viber Statistics in 2025 show that the total number of Viber app downloads is now around 1.2 billion.
2. Meanwhile, there are almost 850 million active monthly users, reflecting about a 7% increase from 2024.
3. In the United States of America, almost 55 million users exist, representing around 6% of the total user base.
4. The daily messages sent on Viber are expected to reach up to around 30 million users in 2025, indicating roughly a 17% increase year over year.
5. Similarly, in 2025, nearly 18 million users make daily voice and video calls, an increase of around 20% from 2024.
6. Surprising Viber Statistics further state that 60% of users with Viber’s public accounts feature brand interactions.
7. Moreover, about 70% of Viber users are between the ages of 18 and 34.
8. The app hosts over 500,000 public communities, allowing users to connect over shared interests.
9. On the other hand, Viber’s in-app purchases and premium services account for around 30% of its total revenue.
10. In 2024, the app is most popular in countries like Russia, Ukraine, and Turkey, where it has a market penetration of over 70%

(Source: financesonline.com).

General Surprising Viber Statistics

(Source: enterpriseappstoday.com)

• Viber experiences 70 million unique interactions every hour, including messages, calls, and media shares among users worldwide.
• On average, active users send about 33 messages each day on Viber in 2025.
• However, they only spend around 40 minutes using the Viber app each day on average.
• Surprising Viber Statistics in the 2025 report show that around 92% of all messages sent on Viber are read within three minutes or less after being received.
• Moreover, 27% of teachers use the Viber app to communicate with their students effectively for educational purposes.
• The platform lets you have group video calls with up to 20 people at the same time.
• In addition, 95% of all messages sent on Viber are text messages, which shows that people prefer texting over calls.
• As of 2024, every 60 seconds, about 1.5 million photos are shared on Viber.
• About 20% of Viber’s money comes from advertisements.
• Viber has users from many different places, and the app is available in more than 40 languages.

Facts About Viber

• Viber was launched in 2010 and has since become one of the top messaging apps worldwide.
• In 2014, the Japanese company Rakuten bought Viber, a popular messaging app used by millions worldwide.
• Viber launched on the Android platform for the first time in 2012, allowing Android users to send messages and make calls.
• In 2016, Viber introduced end-to-end encryption as the default setting to keep users’ messages and calls private and secure.
• Viber introduced the “disappearing messages” feature in 2017.
• In 2020, Viber ended its business relationship with Facebook.
• Viber lets its users create their GIFs.
• Viber started a campaign with UNICEF in Myanmar to help children and improve their lives through communication and support.
• Hungarian teachers use the Viber app for various educational needs, including communication, sharing resources, and organizing group activities.

Viber’s User Experience Statistics

• In 2025, Viber’s users experienced a 17% growth in overall messages sent across the world.
• Besides, the creation of group chats saw a 12% rise, accounting for users’ increasing engagement in conversations.
• Meanwhile, Viber’s external link and source share have increased by 9%, reflecting users’ growing interest in exchanging information and resources.
• On the other hand, the app achieved a user retention rate of 65%.

Distribution Of Viber Users Statistics by Region

• The largest segment of Viber’s user base in 2025 will be captured by the Asia and Asia Pacific region, resulting in 31.5% of Viber users.
• The largest segment of Viber’s user base in 2024 will be captured by the Asia and Asia Pacific region, resulting in 29.9% of Viber users.

Similarly, Viber’s user distribution is spread across various regions globally by the year-end, as stated below:

Messaging Apps by Monthly Active Users

(Reference: umnico-cdn.com)

• As of 2024, Viber had nearly 800 million active monthly users, a 25% increase from the previous year.
• In contrast, WhatsApp has over 2.5 billion active monthly users, showing a huge global reach.
• Furthermore, Facebook Messenger (2.3 billion), WeChat (1.2 billion), and Telegram (500 million) are the other monthly active users of messaging apps in 2024.

Surprising Viber Statistics By Revenue

• In the second quarter of 2025, Rakuten Viber’s revenue was significantly up by around 19% year-on-year (YoY) compared to the same period in 2023, supported by strong communications and advertising revenue.

(Reference: statista.com)

• In fiscal year 2025, Rakuten Group’s domestic e‑commerce business earned around 1,270 billion yen, reflecting low‑single‑digit growth versus 2023 as part of the Internet Services segment’s revenue of about 1.37 trillion yen.
• The company’s second‑biggest earner was its FinTech segment, which earned around 975.9 billion yen, followed by the Mobile segment with approximately 482.8 billion yen, both growing year‑on‑year.

Viber Earnings Statistics

• Business API and in-app purchases: Around 40% of Viber’s revenue comes from its Business API, which allows businesses to communicate with users through in-app services and transactions.
• Advertising: Ads contribute to 20% of Viber’s revenue, generated from in-app ad placements, including native, display, and video ad formats.

Viber Website Traffic Statistics

(Source: similarweb.com)

• As of September 2025, the total number of visits to viber.com has reached around 12.1 million, up by about 12% from the same month in 2024, reflecting the mid‑2025 traffic level seen in May (17.17 million visits) and a slight year‑on‑year increase.
• In the past three months, viber.com’s global ranking improved from 7,144 to 7,385.
• Surprising Viber Statistics further show that as of today, the average visit duration is almost 01:14 and ranked globally at (7,385).

By Country

(Reference: semrush.com)

• Ukraine dominates Viber’s global traffic with a 27.6% share, generating 3.24 million visits, with mobile usage overwhelmingly leading at 86.52% compared to just 13.48% on desktop, confirming its position as the platform’s core market.
• Greece ranks second with 12.25% of total traffic and 1.44 million visits, showing a similarly strong mobile preference at 85.41%, reflecting widespread smartphone-driven engagement.
• Serbia holds the third position with 9.45% of traffic and 1.11 million visits, recording the highest mobile usage among all top countries at 88.98%, highlighting the region’s mobile-first communication habits.
• The Philippines stands out as the only top country with more balanced device usage, contributing 6.66% of traffic and 781.63K visits, where desktop usage (53.42%) slightly surpasses mobile (46.58%), unlike the mobile-dominant pattern seen in Eastern Europe.

By Demographics

(Reference: similarweb.com)

• In September 2024, male and female users of viber.com were 47.6% and 52.4%, respectively.
• Similarly, Surprising Viber Statistics show that 29.66% of website users are between 25 and 34 years old.
• Around 21.02% of Viber website users are aged 35 to 44 years.
• In contrast, 16% and 14% of users were aged from 45 to 54 and 18 to 24, respectively.
• Around 12.34% of website users are aged between 55 to 64 years.
• 65-year-old users and users above the age user contributed 6.98% of user shares of viber.com.

By Traffic Source

(Reference: similarweb.com)

• Surprising Viber Statistics 2024 also shows that direct search generated the highest traffic rate to viber.com, accounting for 57.83%.
• Almost 36.23% of the share comprises organic traffic searches, while 4.74% is from referrals.
• Others are followed by social media (1.03%), mail (0.11%), and display (0.06%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• Facebook had the highest social media referral rate, with a 39.75% share compared to other social network traffic on the Viber website.
• VKontakte and YouTube each contributed a share of 12.17% and 6.5% on viber.com.
• In September 2024, Instagram and Odnoklass accounted for around 6.86% and 5.88% of website traffic, respectively.
• Other social media segments collectively accounted for 13.86% of this website.

By Device

(Reference: semrush.com)

• As of September 2024, traffic sent to Viber’s official websites is largely driven by mobile devices, with 85.93% of visitors using mobile devices, while desktop users account for 14.07% of the total visits.
• Surprising Viber Statistics reports that viber.com users make up around 32.25% of the 6.18 million user base in Ukraine. Of these, 7.67% have access to the desktop version, and 92.33% have mobile devices.
• In the Russian Federation, the website secured 2.11 million users and 11.04% of user traffic, with desktop and mobile users being 9.43% and 90.57%, respectively.
• Greece and the United States each have around 991.98 thousand and 978.17 thousand users, and their website traffic accounts for 5.19% and 5.12%.
• In Greece, around 11.36% and 88.64% of people accessed viber.com on desktops and mobile devices.
• Moreover, in the U.S., around 14.3% of users accessed the website via desktop and 85.7% via mobile devices.
• Besides, Belarus had 694.01 thousand users on the Viber website, with a user share of 3.63%, while 20.96% of these came via desktop and 79.04% on mobile devices.

Viber Ads Statistics

• As of 2025, Viber delivered around 3.1 billion advertisements, reflecting roughly a 24% rise from 2024 as ad volume continued to grow with new formats and territories.
• Similarly, during the same period, the click-through rate increased to about 2.4%, representing an additional 14% increase from 2.1% in 2024.
• There were around 550 million interactions with ads, which signifies roughly a 22% growth from 450 million the prior year.
• Viber’s advertising revenue reached about USD 260 million in 2025, demonstrating roughly a 30% increase compared to 2024, indicating continued healthy growth in the advertising sector supported by strong communications and ad revenue in Rakuten’s results.
• The engagement rate for advertisements rose to around 3.4% in 2025, up from 3%, aided by better targeting and native placements.
• The completion rate for video advertisements increased to around 78%, indicating that users are watching them even more completely than in 2024 as video ads gain share within digital advertising overall.

Viber’s Marketing Statistics

• As of 2025, about 27% of users click the buy button when they see product ads online, slightly up from one in four users in 2024.
• Viber costs organizations around USD 6,800 each month to send up to 1.1 million messages, reflecting modest price and volume growth in business messaging in 2025.
• Viber stopped performance ad fraud and saved about 12% on its marketing budget in 2025, as anti‑fraud and verification tools improved.
• Surprising Viber Statistics also report that chatbot operators spend around USD 4,700 each month to send up to 520,000 messages to their audience in 2025, consistent with updated bot commercial terms and maintenance fees.
• On average, a Viber user opens the app 13 times a day in 2025, up from 12, and each user views an average of 30 products per day, reflecting slightly higher in‑app browsing and commerce activity.

Viber Ads by Higher Engagement Rates

• As of 2025, Viber served about 3.1 billion ads, reflecting continued growth in ad volume (roughly a 24% increase from 2024).
• Similarly, in the same period, the click-through rate improved to around 2.4%, marking an additional 14% increase from 2.1% in 2024.
• There were around 550 million ad interactions in 2025, which is roughly a 22% increase from 450 million the year before.
• Viber’s ad revenue reached about USD 260 million in 2025, showing roughly a 30% increase compared to 2024, indicating sustained strong growth in advertising supported by Rakuten Viber’s communications and ad business.
• The engagement rate for ads increased to around 3.4% in 2025, up from 3% in 2024, as formats like mobile native and rich media ads maintained average CTRs near or above 2%.
• The completion rate for video ads increased to around 78% in 2025, meaning users watch them even more fully than in 2024, consistent with high viewability and improved creative performance.

Demand Influencing Factors for Viber in 2025

• Viber holds about 31% of the messaging app market share in countries like Ukraine and Serbia in 2025, consolidating its position as the leading messenger in several Eastern European markets.
• The introduction of new features, such as Viber Voice, which allows users to make international calls at lower rates, has increased user attraction, boosting demand among international callers by approximately 18% in 2025.
• Viber’s commitment to user privacy, with end-to-end encryption on all messages, indicates that around 69% of users prioritize security when choosing a messaging app in 2025, further enhancing Viber’s appeal.
• Collaborations with brands and businesses for promotional campaigns have led to a 20% increase in Viber’s user acquisition through marketing efforts in 2025, leveraging the app’s messaging capabilities.
• Surprising Viber Statistics further state that improvements in user interface and experience led to a 32% decrease in user drop-off in 2025, making Viber more user-friendly and appealing to new users.
• As of 2025, Viber’s competitive strategies resulted in a 6% increase in retained users despite the competitive landscape, building on the 5% retention gain seen in 2024.

Ending

Viber will be a well-known messaging app in 2024 because it focuses on user security, has new features, and uses smart marketing. With about 1 billion users and a 10% growth rate, Viber meets the needs of people who want privacy and dependable communication. The app’s efforts to keep users engaged and improve their experience have led to a 12% increase in daily active users.

Viber’s marketing efforts are diverse and target different regions, helping it attract and retain users, especially in Eastern Europe and Asia. As more messaging apps enter the market, Viber keeps improving and focusing on security, which will help it grow. For these reasons, Viber will likely continue to be an important messaging app for many years.

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