Perplexity Statistics By Demographic, Funding, Valuation and Facts

Introduction

Perplexity Statistics: In today’s fast-moving digital world, getting quick and clear answers is more important than ever. That’s where Perplexity AI steps in. It’s a smart search tool powered by artificial intelligence that’s changing the way people find and use information online. But how well is it doing? Who’s using it, and why should it matter to students, businesses, or regular users?

In this article, Perplexity Statistics, we’ll break down the latest stats about Perplexity—how much it’s growing, where it’s being used the most, what features it offers, and how it’s making a difference in different industries. Whether you’re into AI, marketing, or just curious, these numbers will help you see why Perplexity is getting so much attention—and why it’s worth knowing about.

Editor’s Choice

• Perplexity AI is currently valued at USD 18 billion.
• Based on Perplexity Statistics, AI MOJO revealed that almost 1 in 4 Perplexity AI users are from Indonesia.
• More than 155 million Perplexity AI visits were reported in March 2025.
• In 2025, there will be almost 100 million requests every week on Perplexity AI.
• Perplexity AI has almost 15 million active monthly users.
• Perplexity is aiming high in the search engine space, but it faces a significant challenge ahead, as Google still holds approximately 90% of the market.
• The paid Pro plan costs $20 per month and provides access to GPT-4, unlimited file uploads, and up to 300 daily searches.
• The company recently raised $73.6 million in funding from top investors, helping it compete with major players like Google.
• As of January 2024, Perplexity AI had raised a total of $99.2 million in investment.
• AI MOJO reported, based on Perplexity Statistics, that around 10 million people use Perplexity AI every month.
• The $20/month Pro plan includes access to GPT-4, Claude 2.1, Gemini Pro, and a special Perplexity-only model.
• Most users are from Indonesia, the U.S., and India.
• About 77.8% of the traffic comes from people going directly to the website, while 16.6% comes from Google searches.
• While ChatGPT saw fewer visitors in June and July, Perplexity AI’s traffic went up 9.6% in June and 11.2% in July. Meanwhile, Google’s Bard stayed the same in June but rose 34.5% the next month.

Perplexity AI Users Statistics

• Perplexity AI now has 15 million active users, which is a 50% increase from the 10 million users it had earlier this year.
• When it comes to monthly website traffic, the platform usually gets around 50 million visits from users worldwide.
• In August 2024, that number jumped to 57.8 million, compared to 51.3 million in July and 47 million in June. This steady rise in traffic shows growing interest and more regular use of the platform.
• Sauter highlighted in its report, using Perplexity Statistics, that approximately 2 million people worldwide visit Perplexity AI each day.
• The platform has experienced significant growth in daily traffic, reaching a record high of 2.7 million visitors in a single day.
• In August 2024, the highest number of daily users reached around 2.2 million.
• If this growth continues, Perplexity AI is likely to cross 3 million daily visitors shortly.

Perplexity AI Demographic Statistics

(Reference: demandsage.com)

• Almost 60.19% of the Perplexity AI visitors are men, and 39.81% are women.

(Reference: originality.ai)

Perplexity AI User Engagement Statistics

(Reference: saufter.io)

• The median Perplexity AI users spend almost 23 minutes and 10 seconds on the website per visit, with a bounce of 62.63% and a median of 1.81 pages viewed on each visit.
• The following table shows how Perplexity stacks up on popular websites:

Perplexity AI  Market Value Statistics

(Reference: originality.ai)

• Perplexity AI raised $25.6 million during its Series A round and was valued at $150 million as of March 2023.
• In just over a year, its value climbed to $520 million after receiving an additional $73.6 million in funding from major backers, including NVIDIA, Jeff Bezos, and others, in January 2024.
• Interest in Perplexity AI surged by 20,530% over the past year, with monthly searches reaching 471,000 as of December 2023.
• The platform is also catching the attention of key audiences. Surveys indicate that 33% of students are familiar with Perplexity AI, while 22% of developers are aware of its search API features.

Perplexity AI Revenue and Funding Statistics

• Perplexity AI is expected to hit about $35 million in annual recurring revenue (ARR), showing a massive 600% rise from its earlier projected revenue of $5 million.
• This sharp growth is mainly due to the jump in the number of questions the platform handles. In comparison to the 500 million questions answered during all of 2023, Perplexity AI replied to 250 million queries in just one month, July 2024.
• This rise in revenue demonstrates the significant growth in popularity of the platform in the generative AI space over the last two years.

(Reference: demandsage.com)

• Here is a breakdown of Perplexity AI’s funding round:

Perplexity AI Website Traffic Insights

(Reference: saufter.io)

• Perplexity AI observes notable traffic from India and Indonesia, with almost 24.78% of users from Indonesia and 22.16% from India.
• The United States ranks in third place with around 16.22% of the users.

(Source: saufter.io)

• As of February 2024, 19.11 million users have accessed Perplexity AI through desktops, whereas 33.29 million have used it through smartphone devices.

Perplexity AI Revenue Breakdown by Service

(Reference: saufter.io)

Perplexity AI Valuation Statistics

• The Perplexity AI is valued at USD18 billion as of March 2025, following discussions for a new fund round of USD500 million and USD1 billion.
• Perplexity AI’s valuation has increased exponentially since its founding, growing from USD 150 million in March 2023 to USD 18 billion in March 2025.

(Reference: taptwicedigital.com)

Comparison with Other AI Search Engines and Perplexity AI

#1. Perplexity AI vs ChatGPT

(Source: aimojo.io)

• ChatGPT had far more monthly visits compared to Perplexity AI, often by hundreds or even thousands of times more.
• Perplexity AI observed proper growth, starting with 2.3 million visits in January 2023 and rising to 74.25 million by August 2024.

(Reference: originality.ai)

• Meanwhile, ChatGPT’s traffic was more unpredictable. It peaked at 1.8 billion visits in April and May 2023 but dropped to 637 million in May 2024 and then to 600 million in June 2024.
• Even with the recent drop, ChatGPT still had more traffic than Perplexity AI in June 2024.
• While ChatGPT experienced fluctuations in its traffic, Perplexity AI grew at a more stable and consistent pace.

#2. Perplexity AI vs Google Gemini

• The monthly active users for Perplexity AI are 10 million, whereas Google Gemini has 142.6 million plus active users.
• As of May 2024, Perplexity AI has 67.42 million monthly visits, and Google Gemini has around 313.9 million monthly visits.
• GPT-4, Claude 3, and Sonar 32k are the AI Models used in Perplexity AI, whereas Gemini Ultra, Pro, and Nano are the AI Models used in Google Gemini.
• Perplexity AI supports 46 languages, and Google Gemini supports 40+ languages.
• Perplexity AI is available in around 238 countries, and Google Gemini is available in around 150 countries across the world.
• Perplexity AI has around 56.69% male and 43.13% female users, whereas Google Gemini has 59.62% male and 40.38% female users.
• The population between 25 years and 34 years (33.47%) use Perplexity AI, and the population between 25 years and 34 years (33.41%) uses Google Gemini.
• The top traffic source of Perplexity AI is generated from the United States, with 16.47%.
• The average visit duration of the Perplexity AI is 23 minutes and 10 seconds, and Google Gemini is 6 minutes and 52 seconds.

#3. Perplexity AI vs Bing

Perplexity AI Performance Metrics

• Perplexity AI boasts an impressive 95% accuracy rate in search results, thanks to its advanced language models and real-time web browsing capabilities.
• Perplexity AI beats regular search engines by 15% and does 10% better than most other AI search platforms.
• Perplexity AI’s habit of clearly showing sources helps build trust and adds to its high accuracy.
• The average time to answer a simple question is just 1.2 seconds, making Perplexity AI one of the quickest options available.
• Even for more complicated questions, it responds in only 2.5 seconds, which is still much faster than other tools.
• This high speed is made possible by its well-designed system and efficient resource utilisation.
• Perplexity AI retains 85% of its users, demonstrating strong satisfaction and loyalty.
• About 90% of users revisit the site within 30 days after their first use.

Survey Response from Perplexity AI Users on How They Feel Using Perplexity AI

(Reference: originality.ai)

Conclusion

Perplexity AI has a bright future ahead, with strong results in user activity, income, and market growth throughout 2024. Thanks to its growing number of users and strategic business deals, the company has established a strong foothold in the AI search engine market and is now valued at $9 billion.

Although Perplexity AI is currently facing some legal challenges, the company is taking proactive steps to address them. Its creative development and forward-thinking attitude show that it’s on track for long-term success. We have shed enough light on Perplexity Statistics through this article.

Rohan Jambhale

Rohan is a senior editor at Sci-Tech Today with extensive knowledge of digital marketing, SEO, and social media optimization (SMO). He is skilled at creating and editing detailed articles filled with accurate statistics that readers find valuable. As a senior editor, Rohan carefully reviews and quality-checks content from multiple writers before it is published. Additionally, he creates infographics to accompany the statistics, making the information easier to understand and more engaging for readers. Rohan's dedication ensures that Sci-Tech Today delivers high-quality and informative content to its audience.

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