WiX Statistics By Revenue, Services, Market Share And Facts (2026)

Opening

WiX Statistics: Wix is one of the most popular website builders, helping millions of people create websites without coding. From personal blogs and business websites to online stores, the platform offers simple tools, AI-powered features, and ready-made templates for every need. Over the years, Wix has grown into a trusted choice for entrepreneurs, freelancers, and companies in more than 190 countries. It continues to expand its services with e-commerce, marketing, booking, and business management solutions. In this article, you’ll discover the latest Wix statistics, including users, market share, revenue, website usage, financial performance, and other key facts that show how Wix has grown and why it remains a leader in the website-building industry.

Best Overall

1. Q1 2026 bookings reached USD 585 million, up 15% YoY, while revenue increased 14% to USD 541 million, driven by strong demand from new customer cohorts.
2. Bookings from new user cohorts surged approximately 46% year over year, highlighting accelerating customer adoption and growth momentum.
3. Annual Recurring Revenue climbed to USD 1.9 billion, increasing 15% year over year, with total bookings also reaching a record USD 585 million.
4. Wix now powers 4.3% of all websites globally, up from 3.3% in 2025, representing 115% growth since 2020.
5. The company holds a 6.1% share of the global CMS market, ranking as the world’s third-largest CMS platform behind WordPress and Shopify.
6. Wix serves more than 250 million registered users, adds over 100,000 new users daily, and has 6.4 million premium subscribers.
7. Wix eCommerce commands a 7.89% global market share, ranking third behind Shopify and WooCommerce, with more than 411,000 active domains using the platform.
8. The platform currently powers over 824,000 live online stores worldwide and ranks as the third most-used website builder among the world’s top 10K websites.
9. Wix introduced its proprietary AI model, Wix Harmony, strengthening AI-powered website creation while achieving approximately USD 150 million in ARR by May 2026.
10. Wix maintains a global patent portfolio of 442 patents, including 157 granted patents, with more than 86% remaining active.

Wix Financial Performance

• According to a Yahoo Finance report, Wix reported Q1 2026 non-GAAP EPS of USD 0.68, missing the consensus estimate of USD 1.21 and down from USD 1.55 a year earlier.
• Wix reported USD 585 million in Q1 bookings, up 15% year over year, while revenue reached USD 541 million, increasing 14% from the previous year.
• Growth was supported by strong demand from new customer groups, driven by the success of Base44.
• Bookings from new user cohorts increased by approximately 46% year over year, reflecting strong customer adoption.
• The platform achieved approximately USD 150 million in annual recurring revenue (ARR) by May.
• In early April, Wix repurchased approximately 30% of its outstanding shares through a tender offer program.

Business Highlights

• Creative Subscriptions generated USD 382 million (70.6% of revenue), up 13% YoY.
• Business Solutions contributed USD 159 million (29.4% of revenue), rising 17% YoY.
• Annual Recurring Revenue reached USD 1.9 billion, increasing 15%.
• Total bookings grew 15% to USD 585 million, while bookings from new users surged nearly 50%.
• Partners revenue climbed 19% to USD 203.4 million, despite disruptions from the Middle East conflict.
• Wix ended the quarter with 310 million registered users.

AI And Profitability

• Wix introduced its proprietary large language model, Wix Harmony, to strengthen AI-powered website creation and build a long-term competitive advantage.
• Non-GAAP gross margin declined to 66% from 69%, while operating margin fell to 5% from 21%.
• Free cash flow totaled USD 75 million, or USD 112.3 million excluding acquisition costs (21% of revenue).

Capital Allocation And Outlook

• Wix repurchased 17.5 million shares for USD 1.6 billion at USD 92 per share, reducing outstanding shares to 41.8 million.
• Management reaffirmed its 2026 outlook, expecting mid-teens revenue and bookings growth, with high-teens free cash flow margins excluding acquisition costs, despite some product delays and higher financing costs.

Global Wix Website Market Share

(Reference: colorlib.com)

• As of 2026, Wix powers 4.3% of all websites worldwide, up from 3.3% in 2025.
• Since 2020, Wix’s share of all websites has increased by 115%, growing from 2.0% to 4.3%.
• Wix serves users in more than 190 countries.

Content Management System (CMS) Market

• Wix holds a 6.1% share of the global CMS market.
• The company recorded 32.6% YoY growth in CMS market share, reflecting strong adoption among businesses and content creators.
• Wix ranks as the third-largest CMS platform, behind WordPress and Shopify.
• According to BuiltWith, Wix powers approximately 2.9 million live websites.
• Around 2.1% of the world’s top 1 million websites are built on Wix.

User Base And Premium Subscribers

• Wix has 250+ million registered users, but only 6.4 million subscribe to premium plans, resulting in a 2.5%-3% conversion rate from free to paid users.
• More than 100,000 new users join Wix every day, although most continue using free plans with Wix-branded subdomains.

Wix Studio And AI Features

• Wix Studio, formerly known as Editor X, serves 1.2+ million agencies and freelancers with advanced website design and collaboration tools.
• Wix ADI enables users to build complete websites from simple prompts, reducing website creation time to less than 10 minutes.

Premium Plans and Pricing

• According to a report shared by Colorlib shows that the average premium subscriber spends about USD 250 per year.
• Wix’s premium plans range from USD 17/month for the Light plan to USD 159/month for the Business Elite plan.

Wix eCommerce Market Share And Adoption Statistics

• Wix eCommerce is used by businesses in consulting, construction, wellness, retail, education, and many other industries across 100+ countries, including organizations such as UNICEF, Booking.com, Crumbl, Dentsu, and McGill University.
• TechnologyChecker.io tracks 411,241 active domains using Wix eCommerce, including 191,198 companies with detailed business information.
• Wix eCommerce holds a 7.89% share of the global eCommerce platform market, ranking #3 behind Shopify (46.95%) and WooCommerce (18.17%).
• The platform expanded from 38 active domains in 2013 to more than 411,000 by April 2025.
• Adoption increased 8× in late 2016, remained strong during the pandemic, accelerated again in late 2022, and later declined to 383,000 active domains by July 2025.

Wix Growth And Business Milestones

• In 2020, Wix generated USD 989 million in revenue, marking a 30% increase from the previous year as more businesses moved online during the COVID-19 pandemic.
• The company added over 31 million new registered users in 2020, bringing its total user base to 196.7 million by the end of the year.
• Wix gained around 1 million new premium subscriptions in 2020, helping annual collections exceed USD 1 billion for the first time.
• By the end of 2020, Wix had 5.5 million premium subscriptions, reflecting a 22% increase compared to 2019.
• As of June 2024, Wix reported more than 260 million users worldwide.
• In May 2026, Wix announced layoffs affecting about 1,000 employees, or 20% of its workforce, as the company restructured its business around AI and addressed higher operating costs in Israel, according to Wikipedia.

Wix vs Squarespace vs WordPress: Performance & Core Web Vitals Comparison

Services Offered By Wix

• Website Builder: A drag-and-drop editor with customizable templates.
• Hosting Services: Secure and reliable hosting for websites.
• E-commerce Solutions: Tools for online stores, including payment processing and inventory management.
• Business Tools: Features such as email marketing, booking systems, and customer relationship management.

Wix Growth And Usage Insights

• Wix currently powers 824,589 live online stores worldwide.
• It is the #1 choice for brands that prefer simple website-building tools.
• Wix ranks as the 3rd most-used website builder among the world’s top 10K websites.
• Around 31.40% of Wix store owners sell 1–9 products on their websites.
• About 56.7% of Wix users connect Instagram for customer engagement.
• 66.0% of Wix stores use a .com domain, followed by .org (4.8%) and .co.uk (3.8%).
• The Wix app records 44,000 downloads daily, and 2,324 merchants switched to Wix in the last 90 days.

E‑commerce Platform Store Distribution

(Reference: meetanshi.com)

• Shopify leads with 733 stores, indicating clear dominance in hosted retail usage.
• Ecwid (157), WooCommerce (126), Squarespace (120) and Square Online (119) form a strong mid‑tier cluster.
• Smaller players like Custom Cart (87), Big Cartel (52), Weebly Commerce (30), Tiendanube (27) and Loja Integrada (22) serve niche segments.

Countries Using Wix eCommerce The Most, 2026

Top Industries Using Wix eCommerce

• technologychecker.io report further stated that Business Consulting and Services is the largest industry using Wix eCommerce, with 8,310 companies, representing 5.21% of all users.
• It is followed by Construction with 6,144 companies (3.85%), Wellness and Fitness Services with 4,466 (2.80%), Retail with 4,347 (2.72%), Advertising Services with 4,118 (2.58%), and Individual and Family Services with 4,060 (2.54%).

Product Development and Updates

• Wix offers over 500 pre-designed templates and 44,000 apps on its platform.
• WiX ADI (Artificial Design Intelligence): Enhances user experience by helping users create personalized websites quickly.
• WiX App Market: It has expanded to over 250 web apps and services, offering new functionalities such as booking systems, social media integrations, and more.
• WiX E-commerce: Improved tools for managing online stores, including inventory management, payment processing, and marketing campaigns.

Wix Website Ranking

• According to Similarweb, Wix.com is known as one of the world’s most visited website-building platforms, holding a global rank of #1,081.
• In the United States, it ranks #747 overall and #5 in the Web Hosting and Domain Names category.
• Over the last three months, its global ranking changed from #1,023 to #1,081.

By Traffic and User Engagement

• During the last three months, Wix recorded 31.6 million visits.
• However, monthly traffic declined by 6.02%. Visitors stay on the website for an average of 7 minutes and 14 seconds, view 7.86 pages per visit, and the site has a 32.61% bounce rate.

Top Traffic Sources by Country

(Source: similarweb.com)

• The United States generates the largest share of Wix’s traffic at 33.34%, followed by the United Kingdom (7.65%), Japan (5.09%), Brazil (4.88%), and India (4.62%).
• The remaining 44.41% of traffic comes from other countries worldwide.

Wix Audience Demographics

(Reference: similarweb.com)

• Wix has a balanced audience, with 53.4% female users and 46.6% male users, showing a slightly higher share of female visitors.
• The largest age group is 25-34 at 25.4%, followed by 35-44 at 20.5% and 45-54 at 18.41%, indicating strong usage among working professionals.
• Younger users aged 18-24 account for 13.52%, while 55-64 and 65+ contribute 13.85% and 8.32%.

WiX Patents Statistics

• Wix boasts a global patent portfolio of 442 patents, with 157 having been granted.
• Impressively, over 86% of these patents remain active.

(Reference: insights.greyb.com)

• By the end of 2023, WiX had filed patents in various countries. The United States of America demonstrated a robust global presence, resulting in 112 patents, followed by Israel (58 patents) and Australia (48 patents).
• Furthermore, other countries that file patents include Japan (36), Canada (25), Europe (25), Brazil (21), Mexico (18), South Korea (13), and China (10).

By Educational Resources And Community Engagement

Educational Resources

• Wix Academy: The Wix Academy, offering courses on web development and digital marketing, has enrolled over 500,000 users.
• Webinars and Workshops: Regular webinars and workshops have attracted 1 million participants, fostering a community of learners and creators.

Community Engagement

• Wix Blog: The Wix Blog, which provides tips and success stories, has a monthly readership of 2 million.
• User Forums: Active user forums with over 3 million posts have facilitated knowledge sharing and peer support.

Challenges And Future Outlook

Challenges

• Market Competition: Intense competition from platforms like Squarespace and WordPress remains a challenge.
• Technological Advancements: Keeping pace with rapid technological advancements and user expectations requires continuous innovation.

Future Outlook

• Growth Projections: Wix is projected to continue its growth trajectory, aiming for a 10% increase in revenue and user base in 2025.
• Innovation Focus: Continued focus on AI integration, mobile solutions, and e-commerce enhancements will drive future success.

Demand Influencing Factors Of WiX

• WiX’s intuitive drag-and-drop interface attracts users looking for a simple website-building solution without needing coding skills.
• Offering a wide range of features, from e-commerce tools to marketing integrations, makes it appealing to businesses of all sizes.
• Extensive customization options and flexibility attract a diverse user base, including entrepreneurs, small businesses, and freelancers.
• Strong presence in multiple countries with localized support and resources, enhancing its appeal worldwide.
• Regular updates and new feature releases keep the platform competitive and attractive to new and existing users.

Summary

Wix has evolved into one of the world’s leading website-building platforms by combining ease of use with powerful business, e-commerce, and AI-driven tools. Its continued investment in AI website creation, developer features, and global expansion has helped it attract millions of users, ranging from individuals and small businesses to large enterprises. As the demand for no-code and AI-powered web development continues to grow, Wix remains well-positioned to strengthen its market presence through ongoing innovation, strategic partnerships, and an expanding ecosystem of digital services.

FAQ