Brave Browser Statistics By Market Share, Users, Country And Demographics (2025)

Introduction

Brave Browser Statistics: Brave Browser, developed by Brave Software Inc., is a privacy-centric web browser that blocks ads and trackers by default, offering users a faster and more secure browsing experience. As of May 2024, Brave reported 78.95 million monthly active users, marking a 7.3% increase from the previous month, and 28.64 million daily active users, a 4.3% rise.

The browser integrates the Basic Attention Token (BAT), an Ethereum-based cryptocurrency, to reward users for viewing privacy-respecting ads. Users receive 70% of the ad revenue in BAT tokens, which can be used to support content creators or exchanged for other currencies. As of June 2025, BAT is priced at approximately USD 0.13, with a market capitalization of around USD 201 million.

Brave’s commitment to user privacy, combined with its innovative reward system, has contributed to its growing popularity among users seeking alternatives to traditional browsers. This article has dug into the latest Brave Browser statistics, revealing its growth, performance in the market, and user interaction.

Editor’s Choice

• Brave Browser witnessed a steady rise in users between January 2023 and May 2024, from 81 million in January 2023 to 28.64 million in May 2023.
• Brave had also gained Monthly Active Users from 55 million in January 2023 to 78.95 million in May 2024.
• According to Brave Browser statistics, Brave has a global market share of 799%, with 1.175% shared on desktop devices and 0.438% on mobile.
• Brave recorded a milestone of 2 million installs and 100 million cumulative downloads while achieving 800,000 downloads of iPhones in January 2024.
• The US accounts for 19% of Bravenet traffic, or 53.86 million visits. Most of this is from desktops (94.86%).
• Brave Browser statistics reveal that Brave’s business was worth US$26 million in 2023 compared to US$20 million in 2022, realizing growth of 30%. The earnings mostly come from revenues coming from the transactions of Basic Attention Token (BAT), which amounts to 30% from user ads and 15% from publisher ads.
• Brave holds about 3% of the market in North America, around 5% in Europe, and about 2% in Asia.
• Gender distribution of Brave users: 55% male and 32.45% female.
• Age distribution: the range of 18-24 accounts for 63%of people, 27.97% are aged 25-34, and 17.44%ares aged between 35 and 44.
• Brave Browser statistics state that Direct traffic accounts for 18% of Brave’s user acquisition, 18.75% comes from organic search, and smaller proportions sourced from social media (2.07%), referrals (1.55%), and paid sources (0.41%).
• 61% of Brave’s workforce comprises white ethnic backgrounds, of which 55% are female and 45% are male. 14% of the employee corps are either Black or African American or Hispanic or Latino. The average duration of services in Brave is 4 years, and the average pay is US$52,201.

Brave Browser Active Users

(Source: bravebat.info)

• Brave Browser statistics month-wise, depict how many daily and monthly active users come through to the Brave Browser.
• It illustrates the increase in the browser, which showed consistent growth from early 2023 to mid-2024.
• Beginning January 2023, a total of 20.81 million daily active users (DAU) have been recorded, with 57.55 million monthly active users (MAU).
• By May 2024, the figures ramped to 28.64 million DAUs and 78.95 million MAUs, showing a long-term heavy attachment to the service.
• The DAUs continuously grew on a month-on-month basis except for a few months that witnessed minor increments, e.g., July to August 2023, when DAUs rose from 22.38 million to 22.96 million.
• MAUs similarly showed minor tremors but represented an upward slope on the whole.
• For instance, in the case of November 2023 (65.66 million MAUs) to December 2023 (65.17 million MAUs), there is a slight dip, followed by an increase in January 2024.
• The most significant upswing was recorded in the early months of 2024 when the MAUs suddenly shot up from 67.18 million in January to 78.95 million in May.
• This has also reflected the increase in DAUs, given that they went up from 25.3 million to 28.64 million during this time.
• These figures are indicative of a growing user base comprised of higher engagement, which would indicate that the Brave platform takes the lead in terms of growing popularity and adoption across markets.

Brave Browser Global Market Share

• Brave Browser, as a matter of fact, has a tiny portion of the global web browser market share.
• Brave typically finds itself listed under the Other category by a lot of statistics providers.
• Brave Browser statistics show that, nevertheless, some external entities such as Cloudflare Radar also attempt to portray the Brave market through its estimations to the tune of 0.799% global market share.
• This value pales in comparison with the leading complementary browsers, which can be identified as Chrome, Safari, Edge, and Firefox. Yandex (1.0%) and Opera (1.4%) both share even more market than Brave.
• However, Brave is one of the most significant contributors to the “Others” category. Sadly, the situation is not good, though.
• Brave stands at a higher point on desktop devices, with a global market share of 1.175%, including 1.1% on Windows and 1.2% on macOS.
• Brave’s numbers with regard to mobile appear markedly less, at a mere 0.438% of the world market share, falling short of competitors such as Opera, UC Browser, Samsung Internet, and Yandex Browser.

Brave Browser Apps Downloads

(Reference: taptwicedigital.com)

• As reported by Brave Browser statistics, Brave Browser has achieved 2 million installs and surpassed 100 million all-time downloads.
• Statistics reveal that, as of January 2024, the app had been downloaded 800,000 times by iPhone users.

Brave Browser Website Traffic By Country

(Reference: semrush.com)

• The Brave Browser statistics data present a summary of the traffic to Brave Browser’s site in different countries, along with the percentage of desktop and mobile traffic.
• The highest traffic is from the United States, with 21.19%, accounting for 53.86 million visits.
• Most of these visitors, 94.86%, do this on desktops, with only 5.14% on mobile devices. India ranks second with 8.05% traffic and 20.46 million visits.
• Almost 99.55% of this traffic is desktop-based, and mobile accounts are just 0.45.
• The United Kingdom, at 7.74%, equates to 19.67 million visits. It is, however, quite different for other countries because 59.31% goes into mobile usage as opposed to 40.69% for desktops.
• Kenya has a traffic of 5.08% and 12.92 million visits, with 77.62% of these using desktops and 22.38% using mobile devices.
• Lastly, Germany has 4.1% of traffic, totalling 10.43 million visits. Like India, desktop usage is overwhelming at 98.74%, while mobile contributes just 1.26% of the traffic.
• Brave, therefore, is different and popular across countries and devices, such that in most regions, it is primarily on desktops.

Brave Browser Revenue

(Source: sacra.com)

• According to Brave Browser statistics, Brave published revenue of US$26 million in 2023, which is also a 30% growth year on year from US$20 million in 2022.
• The increase is considerable by Brave standards because it has come even when the growth of users was slower after the downturn of the crypto markets in 2022.
• Most of Brave’s revenue comes from its Basic Attention Token (BAT), which is an ERC-20 token that is used to carry out transactions between users, advertisers, and content creators.
• Advertisers buy ads with BAT, then Brave takes out 30% of that revenue for ads through users, and 15% of the revenue is taken out of publisher-integrated ads.
• The rest is shared among users at 70% for user ads, 15% for publisher ads, and content creators at 70% for publisher ads.
• User growth has been a major factor in revenue growth for Brave since then, even with the increase in monthly active users (MAUs)-which increased from 25.4 million in 2020 to 67.18 million in 2023-in the funcloud.
• Adoption among users improved average revenue per user (ARPU) from US$0.18 in 2020 to US$0.45 in 2023 and thus improved performance within the company.

Brave Browser Market Analysis By Region

Brave Browser has affirmed its hold regarding the expected 2024 position and growth prospects for the global browser market, especially in its core regions of North America, Europe, and Asia. It is touted as a browser for users who need to maximize online security because it is privacy-oriented and comes with an ad-blocking feature. Brave currently accounts for about 1.8% of the global market and is growing fast, especially in more privacy-prone areas.

North America

• Brave Browser statistics state that In North America, Brave has claimed around 3% of the market share, with powerful anti-tracking functionality and the Basic Attention Token (BAT) rewards that pay users with digital currency for their attention.
• As more people become aware of data privacy, many of them from the United States join the growing Brave community while the browser solidifies its status in the competitive market.

Europe

• Brave dominates 2.5 percent of the European market. Apart from that, it is present in several countries, such as Germany, France, and the UK.
• The browser is also hyped in that region based on compliance with the relevant GDPR concerning user data protection.
• Ad-blocking features and BAT rewards attract European users to get more control over their digital footprints.

Asia

• Brave holds about a 2 percent market share in Asia, which is an emerging avenue for the browser. Among the countries where it is gaining popularity due to rising awareness of online data privacy are Japan and India.
• BAT rewards and some other unique selling propositions that Brave has over traditional browsers will intrigue some users who are looking for alternatives and further maintain the adoption in these markets.

Brave Browser Demographics

(Source: similarweb.com)

• Brave Browser statistics and demographics reflect the unfolding gender and age breakdown of Brave Browser users.
• Male users will represent 67.55% of Brave users, while female users will account for 32.45% of the user base. This certainly spells popularity among men.
• The younger generation shows that Brave is popular among the residents.
• The largest group is 18-24 years old and is made up of 30.63% of the total population, followed by the age group of 25-34, making up 27.97% of the total.
• At least half of it consists of the age groups, which will speak volumes for strong appeal among the millennials and Gen Z.
• As age progresses, the percentage of total users reduces. 35-44 years account for 17.44%. 45-54 accounts for 11.33%.
• At present, users aged 55-64 make up 7.36%, and the smallest segment is the 65+, at only 5.27%.
• Going by this emerging demographic pattern, it appears that the privacy-read features and the name of technology-savvy Brave appeal more to the younger generations who can experiment with alternative technologies.

Brave Browser Marketing Channels

(Reference: similarweb.com)

• Brave Browser statistics reveal that the channels involved in user acquisition via Brave Browser, as detailed in the data, conclude with the entry of Brave by direct access from a majority of users, 77.18%, which in itself indicates the success of the brand in terms of recognition and loyalty towards the users.
• Organic search is responsible for 18.75% of the browser’s traffic, demonstrating the browser’s ability to attract interested users on the web.
• Social media accounts for 2.07% of the traffic, whereas referrals equal 1.55% of what users get from Brave.
• This indicates an emerging trend for Brave through external links and partnerships.
• Paid search, email campaigns, and display ads combined add negligible traffic volume: 0.41%, 0.01%, and 0.03%. This suggests that Brave’s draw is indeed mainly through engagement on the site and organic discovery rather than paid promotion.

Brave Browser Employee Diversity

• Individuals from different backgrounds have been included in Brave as a workforce, and 61% of the total employees identify as having a white ethnic background.
• According to Brave Browser statistics, regarding gender, the balance is slightly tipped in favor of female employees, who account for 55%, compared to the 45% that accounts for male employees.
• Moreover, 14% identify their race as Black, African American, or Hispanic or Latino, but the same number of employees are from both categories.
• On average, an employee stays with Brave for about four years, and annual salary levels average about US$52,201.

Conclusion

Brave Browser statistics still disrupt the browser market in 2024 with ongoing innovation in features, commitment to privacy, and access to blockchain technology. Unprecedented growth in the user base, market share, and revenue indicates the Braves’ rising relevance within a competitive setup. It maintains a focus on the user experience and preserving privacy, making it one strong contender to watch in the future.

Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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