Braintree Statistics By Country, Traffic And Marketing Insights (2026)

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Braintree Statistics: Braintree has become a popular name in the world of online payments, helping businesses accept payments quickly and securely. From e-commerce stores to mobile apps, the platform gives businesses simple tools to handle digital transactions. As online shopping continues to grow, payment platforms like Braintree play an important role in making checkout faster and easier for customers. Its reach across different markets also shows how digital payments are changing the way people and businesses move money.

In this article, we look at the latest Braintree statistics, covering its payment volume, user base, market presence, revenue, and other key metrics. These figures offer a clear picture of Braintree’s growth and its place in the global payments industry.

Best Picks

• PayPal processed USD 1.79 trillion in total payment volume in 2025, up 7% YoY.
• Braintree recorded mid-teens growth in Q2 2026.
• PayPal’s Q2 2026 TPV reached USD 486.4 billion, up 10% YoY.
• Braintree’s largest customer segment is Education, with 238 customers.
• The United States accounts for 55.87% of Braintree’s customer base.
• More than 80% of Braintree’s clients are small and mid-sized businesses.
• Braintree has 157,685 live websites worldwide.
• Standard card and digital wallet transactions cost 2.89% + USD 0.29.
• Magento leads Braintree integrations with 43,209 websites.
• PayPal Braintree has tokenized more than 1 billion cards worldwide.

Company Overview

Braintree Enterprise Payments Statistics

• As of 2025, PayPal processed USD 1.79 trillion in total payment volume, marking 7% YoY growth, according to a report shared by PayPal’s 2025 Form 10-K.
• PayPal processed 25.4 billion transactions in FY 2025, down 4% YoY.
• Braintree contributed approximately USD 150 million in incremental product and service revenue, supported mainly by higher payment volume.
• In Q2 2026, PSP volume grew 13% FX-neutral YoY, while Braintree recorded mid-teens growth, according to sec.gov.
• Braintree delivered its ninth consecutive quarter of profitable growth in Q2 2026.
• PayPal’s Q2 2026 TPV reached USD 486.4 billion, up 10% YoY and 9% FX-neutral.
• The platform processed 6.8 billion transactions, representing 8% YoY growth.
• PayPal’s enterprise payment network now covers 200+ markets, 130+ currencies, and 30+ payment methods.
• Enterprise payouts span 200+ markets, 50+ currencies, and 30+ transfer methods.
• In 2026, Braintree became part of PayPal’s Payment Services & Crypto division, which operates within a 3-division structure.

Braintree Customer Demographics

(Source: coinlaw.io)

• Young adults aged 25-34 lead Braintree’s customer base at 27%, followed by those aged 35-44 at 20%.
• Customers between 45 and 54 account for 21%, while the 18-24 group represents another 18% of the total customer base.
• Older customers make up smaller shares, with ages 55-64 at 9% and those aged 65+ at 5%, respectively.

Braintree Customer Industry Analysis

(Reference: 6sense.com)

• Braintree’s largest customer segment is Education, with 238 customers.
• Retail follows closely with 219 customers, while Marketing accounts for 218 customers.
• E-commerce represents 202 customers, compared with 174 customers in the separately listed E-Commerce category.
• Technology has 162 customers, and Accessories has 154 customers.

By Geography

• According to 6sense, the United States is Braintree’s largest market, with 15,423 customers, representing 55.87% of its customer base in 2026.
• The United Kingdom ranks second with 4,415 customers (15.99%), followed by Germany with 1,711 customers (6.20%).
• Other key markets include the Netherlands (1,315 customers), Australia (1,210), Canada (1,021), and France (834).

Distribution of Companies Using Braintree by Company Size

• According to CoinLaw, more than 80% of Braintree’s client base comes from small and mid-sized businesses.

Braintree Statistics By Country

(Source: enterpriseappstoday.com)

• Braintree statistics indicate that roughly 41.15% of users in the United States prefer Braintree; however, this percentage is declining at a rate of 20.31%.
• The above figure is rising in the UK and India, with 6.51% and 5.37% of users, respectively. This indicates that both countries are experiencing high growth rates of 55.35% and 59.51%, respectively.
• While Poland sheds Braintree with a mere 2.73% of users, the share is decreasing by 2.27%. At the same time, there are 2.52% of users in Ukraine, which marks an impressive growth of 354.1%.
• For the rest of the countries with little adoption, the global contribution comes to just about 41.72%.
• Looking at age, the number of users in the 25-34 years age group is the highest, accounting for 29.01%. In addition, users in the 18-24 years age group and those aged 35-44 years contribute 19.57% and 21.38%, respectively.

Braintree Websites: Monthly Traffic Distribution, August 13, 2026

Domain Authority Distribution

Domain Age Profile

Braintree Device Performance Analysis

(Reference: coinlaw.io)

• Desktop users show a higher average conversion rate of 3.2%, compared with 2.8% for mobile users.
• The alternative benchmark is 3.9% for desktop and 1.8% for mobile.
• Mobile has a higher cart abandonment rate of 77.2%, versus 68.1% on desktop.
• Desktop users have a 28.9% upsell acceptance rate, compared with 18.7% for mobile.

Braintree Payment Rates, 2026

• According to an official report published by PayPal, Braintree charges 2.89% + USD 0.29 for standard card and third-party digital wallet transactions.
• Verified 501(c)(3) charities pay a lower rate of 2.19% + USD 0.29 per card or digital wallet transaction.
• Merchants pay an additional 1% when the customer’s card was issued outside the U.S. A further 1% applies when the transaction is processed in a non-USD currency.
• Pass-through American Express transactions cost USD 0.15 when merchants maintain their own AmEx account.
• Each chargeback costs USD 15.00.
• U.S. Venmo transactions cost 3.49% + USD 0.49 per transaction.
• Standard ACH Direct Debit costs 0.75%, capped at USD 5.00, while same-day ACH costs 1.50% + USD 0.10.
• An ACH return or unauthorized dispute costs USD 5.00 each.
• Fraud Protection Lite costs USD 0.05 per inquiry.
• Chargeback Protection starts at 0.40%, while Effortless Chargeback Protection starts at 0.60% per transaction.

Braintree Key Integration Statistics

• According to trends.builtwith.com, Magento leads Braintree integrations with 43,209 websites, equal to 27.4% of 157,685 live Braintree sites.
• Stripe appears on 35,120 websites, representing 22.3%, while Visa is detected on 26,018 websites (16.5%).
• Magento 2.4 accounts for 24,860 websites (15.8%), followed by WooCommerce with 12,290 (7.8%).
• PayPal Button is detected on 8,583 websites (5.4%), while WooCommerce Checkout appears on 6,955 (4.4%).
• Magento Enterprise has 1,583 websites (1.0%), and Shopify Plus has 630 (0.4%).

Web Footprint

• Braintree has 157,685 live websites, 302,843 historical websites, and 460,528 total websites.
• BuiltWith identified 57,272 live-site redirects, with 827 new detections in 7 days, 1,528 in 14 days, 3,844 in 1 month, and 14,072 in 3 months.
• Among high-traffic sites, 14,022 rank within the top 1 million, 1,337 within the top 100,000, 191 within the top 10,000, and 31 within the top 1,000.
• The US has 72,886 live sites, followed by Germany with 17,584, the UK with 14,437, Canada with 8,569, Brazil with 8,374, and India with 1,117.

Partnerships and 2026 Updates

• Partnerbase lists 309 Braintree technology and channel partners. These figures represent ecosystem listings rather than audited Braintree partner data.
• Braintree supports cards, PayPal, Venmo, Apple Pay, and Google Pay, with Drop-in supporting 23 languages and 3D Secure 2.
• From 1 January 2026, BGN was discontinued for authorization and settlement, requiring Bulgarian merchants to use EUR.
• The JavaScript Drop-in SDK becomes deprecated on 1 September 2026 and unsupported on 1 September 2027.

PayPal Braintree: Visa Network Updates for 2026 and Beyond

• Visa Acquirer Monitoring Program: Effective April 1, 2026, the merchant VAMP threshold will decrease from 220 basis points (bps) to 150 bps. Merchants may face USD 4 per count when their acquirer is Above Standard and USD 8 per count when it is Excessive, according to developer.paypal.com.
• Visa Commercial Enhanced Data Program: From April 1, 2026, Visa will phase out Level 2 interchange programs for Small Business and Commercial Credit products. Visa also reduced the lag in the interchange process from 10-15 days to 7-12 days and added stronger merchant verification and machine-learning checks.
• Non-Domestic Settlement Currency Fees: From April 1, 2026, fees increase from 10 bps to 25 bps in the U.S., Canada, Latin America, and CEMEA. In Europe, the fee rises to 15 bps initially and is scheduled to reach 25 bps by April 1, 2028.
• Visa E-Commerce Experience in Europe: From April 1, 2026, 3DS authentication fees increase to as much as EUR 0.04 per request for certain transactions. The E-Commerce Token Facilitation Fee will also be 5 bps for Group A and 8 bps for Group B, with maximum fees of USD 1.25 and USD 2.00, respectively.
• Account Verification in Europe: From April 1, 2026, domestic, intraregional, and interregional account-verification fees increase to EUR 0.0059, EUR 0.0095, and EUR 0.0600, respectively.
• Excessive Authorization Retries: From April 25, 2026, the fee for excessive cross-border retry attempts rises from USD 0.15 to USD 0.25.
• Digital Commerce Services: Effective April 1, 2026, Visa will add services such as Token Authentication Verification Value, Visa Account Updater, Digital Credential Updater, and Credential Enrichment Service in the US. Domestic pricing rises by 1.5 bps, while cross-border pricing rises by 3.5 bps.
• Digital Commerce Authentication Program: Starting April 18, 2026, qualified US transactions can receive interchange incentives of 5 bps, 10 bps, or 15 bps, depending on tokenization and enhanced data.
• Canada Digital Commerce Services Fee: From June 1, 2026, domestic pricing is 1.5 bps and cross-border pricing is 3.5 bps. These rates rise to 2.25 bps and 5.25 bps on April 1, 2027.

Mastercard Network Updates

• Preauthorization Rules: From April 1, 2026, preauthorizations followed by incremental authorizations are excluded from the Not Reversed or Cleared Preauthorization program. Where no clearing message is submitted, a full reversal must occur within 30 days.
• Digital Enablement Fee: As of April 6, 2026, Mastercard will add Return Risk Intelligence, BIN Lookup, and Token Authentication Framework services. Pricing increases to 2.5 bps for transactions between USD 100 and USD 2,000, with a USD 0.025 minimum and a USD 0.50 maximum where applicable.
• Specialty Merchant Fees: Mastercard introduces or updates fees across several regions. The annual registration fee is USD 1,000 per merchant, while transaction and volume fees are USD 0.02 per transaction and 10 bps, respectively.
• European Preauthorization Fee: From October 1, 2026, Mastercard charges 28 bps for qualifying transactions of at least EUR 12 and EUR 0.033 for transactions below EUR 12 when authorization is not cleared or reversed within 30 days.
• European Acquirer Exemption Indicator Fee: Effective October 12, 2026, fees will be 5 bps for domestic transactions, 10 bps for intraregional transactions, and 15 bps for interregional transactions.

Economic Inactivity In Braintree

• Fewer survey responses are taken for calculating economic inactivity for Braintree than for other areas, and estimates are less accurate for this area.
• These estimates are solely for informative purposes, and any conclusions drawn should take such inaccuracies into account.
• Braintree statistics show that during the year ending December 2023, 20,000 people aged between 16 and 64 in Braintree, or a staggering 20.9% of this group’s value, were termed economically inactive.
• An “economically inactive” individual does not work but does not fit within the specific types of being “unemployed”: Labor has not been sought in the last four weeks, or is not available to begin working within two weeks.
• General causes of economic inactivity are being retired, looking after children, or being temporarily or permanently sick or disabled.
• Across the entire East of England, for the 12 months ending December 2023, 19.4% of people aged 16 to 64 were classified as economically inactive, a fairly consistent %age from the year preceding this one.
• Nationally, in Great Britain, the rate of economic inactivity was 21.2% in the year ending December 2023, which was 21.5% the previous year.

Braintree Feeding PayPal Growth

• According to Braintree statistics, in the last quarter of processing transactions, PayPal managed a total of 5.8 billion processed transactions by achieving a 13% growth rate in transactions per account.
• The company said growth was due to increased transaction activity from Braintree as well as from its core products. PayPal’s first-quarter operating expenses are reported to have grown by 4.7% to US$6.04 billion, mainly as a result of this, as per a press release accompanying the earnings report for the quarter.
• PayPal has also improved its operating margin to 14.2% from 11.2% in the same quarter a year ago.
• All such initiatives include increased engagement of the existing account base.
• At the end of the first quarter, PayPal had 433 million active accounts, 35 million of which were merchant accounts.
• This increased by 1% over the same quarter last year, though it was down slightly from 435 million accounts at the end of last year.

PayPal Braintree Achieves Milestone

• PayPal Braintree has tokenized more than a billion cards worldwide, which makes PayPal’s vault one of the industry’s largest vaults of network tokens.
• Network tokens make secure, encrypted traditional card numbers into changing token numbers managed by PayPal, and increase the chance for merchants to approve transactions.
• The advancement, reached in conjunction with card networks, has seen an increase in average improvement of Card Authorizations by 2% or 200 basis points, and has equally enhanced the Average transaction latency of checkout speed by 119 milliseconds.
• Braintree statistics state that a human brain can process images at 13 milliseconds; therefore, this speed improvement can be interpreted as almost seven images in that time.
• Network tokens can be complicated; however, they need little or no integration effort on the merchant’s side, providing an elegant and simple way to raise authorization rates and provide a secure, efficient checkout experience.

Summary

Braintree has become a trusted name in online payments, helping businesses accept and manage payments with ease. Its simple payment tools, strong security, and support for different payment methods make it useful for businesses of all sizes. As online shopping and digital payments continue to grow, Braintree can benefit from rising demand.

Overall, its strong payment network and focus on improving the customer experience give it a solid position in the global payments market.

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