Energy Drink Statistics By Revenue, Brands and Facts

Ketaki Joshi
Written by
Ketaki Joshi

Updated · Jun 03, 2024

Aruna Madrekar
Edited by
Aruna Madrekar

Editor

Energy Drink Statistics By Revenue, Brands and Facts

Introduction

Energy Drink Statistics: An energy drink contains stimulant compounds, mostly caffeine, which provides energy to the body mentally and physically. These drinks may or may not contain carbonated drinks; however, they contain a great amount of sugar. Consumers enjoy these drinks before any sports events, or before doing any mental exercises such as activities of the study.

Drinking energy drinks is fine up to 2 cans per day, however, it can cause addiction, which may further result in severe health issues such as nervous system disorders, cardiovascular problems, etc. Let’s check out these Energy Drink Statistics, designed to understand the market from 2023 and beyond.

Editor’s Choice

  • 27% of females and 39% of males regularly consume at least one energy drink every week.
  • Energy Drink Statistics show that around 32.5% of young adults are consumers of energy drinks.
  • Continuous consumption of such drinks is likely to lead to risky behaviors in young people. 
  • 24% of consumers of energy drinks are college students who drink at least once a week.
  • Majority of American consumers shop for energy drinks at grocery stores or supermarkets. 
  • In the past 30 days, 85% of smartphone users have shopped for energy drinks through offline mode.
  • The combined revenue of out-of-home and at-home markets worldwide is expected to reach $204.5 billion in 2024.
  • The volume growth for the energy and sports drinks market worldwide in the at-home segment by 2025 is expected to be 2.2%.
  • The majority of energy drink consumers in the USA are aged between 30 and 49, representing 36% of the total.
  • Between 2024 and 2028, the American market is expected to increase the per capita consumption of energy and sports drinks by 4.74% in the non-alcoholic drinks segment, reaching 30.9 liters by 2028.

General Energy Drink Statistics

  • Energy Drink Statistics show that around 32.5% of young adults are consumers of energy drinks.
  • In addition, in the dietary supplement segment, in the USA, energy drinks are the second most popular drinks.
  • Majority of American consumers shop for energy drinks at grocery stores or supermarkets. 
  • Moreover, in the past 30 days, 85% of smartphone users have shopped for energy drinks through offline mode.
  • In 2023, Red Bull sold 12.1 billion cans around the world.
  • 27% of females and 39% of males regularly consume at least one energy drink every week.
  • 24% of consumers of energy drinks are college students who drink at least once a week.
  • Energy Drink Statistics show that 50% of athletes are likely to consume energy drinks before or during sports events.
  • Continuous consumption of such drinks is likely to lead to risky behaviors in young people. 
  • 25% of consumers drink either in the afternoon or evening. 
  • 22% of active-duty military personnel drink such beverages daily.
  • By 2026, the energy shots market is projected to reach $19.4 billion. 
  • Energy Drink Statistics 2024, shows that around 11.07% of restaurants have listed energy drinks on their menus.

Energy Drink Statistics By Region

Worldwide

  • According to Energy and Sports Drink Statistics, the combined revenue of out-of-home and at-home is expected to reach $204.5 billion in 2024.
  • Compared to the worldwide population, the average revenue per capita for the at-home segment is expected to be $13.29 in the current year.
  • In addition, in global comparison, the United States of America is projected to generate most of the revenue contributing $38,220 million in 2024.
  • The volume growth for the energy and sports drinks market worldwide in the at-home segment by 2025 is expected to be 2.2%.

Americas

  • Based on Energy Drink Statistics 2024, the combined revenue in the American energy and sports drink market is expected to reach $117.5 billion.
  • According to the entire American population, the average revenue per capita in the at home segment is projected to be $41.34 in 2024.
  • The average volume per person in a similar segment is estimated to be 8.41L in the current year.

Africa

  • The African energy and sports drinks combined market in 2024 is expected to generate a revenue of $9.0 billion.
  • Furthermore, the collective volume of out-of-home and at-home consumption is projected to amount to 1.9 billion liters in 2024.
  • The average volume per person in the at home category is expected to be 1.39L in the current year.
  • Compared to the African total population, the average revenue per capita at home is estimated to amount to $6.38. 

Asia

  • According to the Energy Drink Statistics, in Asia, the combined revenue is expected to amount to $42.9 billion in the current year. 
  • In addition, the collective volume will be 10.5 billion L in 2024.
  • The average volume per person in the at-home category is projected to reach 2.0L in the Asian market. 
  • Furthermore, in accordance with the total Asian population, the average revenue per capita at home will be $7.35 in 2024.

Australia And Oceania

  • In Australia and Oceania’s energy and sports drink market, the revenue of combined segments such as at-home and out-of-home consumption is expected to amount to $3.8 billion in 2024.
  • In relation to the region’s entire population, the average revenue per capita is projected to amount to $42.23 in the current year.
  • In addition, the average volume per person in the home segment is projected to reach 7.36L in 2024.
  • By 2025, the market is projected to show a volume growth for the at-home category at 2.1%.

Europe

  • As of today, the at-home and out-of-home consumption in the European market is expected to generate a revenue of $31.4 billion collectively. 
  • By 2025, the market is projected to show a volume growth in the at-home segment by 2.8%.
  • The average revenue per capita in at-home consumption is expected to be $20.61, compared to the entire European population.

Leading Energy Drink Brands In The USA By Sales

Leading Energy Drink Brands In The United States In 2023, Based On sales(Reference: statista.com)

Energy Drink Statistics 2023 show that Red Bull became the leading energy drink in the USA in the mentioned year with the highest sales contributing $7.34 billion. It is followed by Monster at $5.52 billion and Celsius at $1.1 billion. $0.79 million and 0.72 million were contributed by Bang and Rockstar respectively.

Leading Energy Brands Based On Sales

Market Share Of The Leading Energy Drink Brands In The United States In 2023(Reference: statista.com)

In addition to the above chart, this chart proves that Red Bull had the highest market share in the USA in 2023, with dominating sales. Red Bull captured a 39.5% share. Furthermore, Monsters, Celsius, Bang, and Rockstar contributed 29.7%, 5.9%, 4.2%, and 3.9% each. 

Leading Energy Drinks By Brand Awareness

Based on a survey conducted by Statista, the following chart shows the biggest energy drinks by brand awareness in the USA in accordance with Energy Drink Statistics 2023.

Brand Share of Brand
Red Bull 89%
Gatorade 86%
Monster 85%
5-Hour ENERGY 79%
Rockstar Energy Drink 75%
Bang 60%
NOS 58%
Full Throttle 50%
Mountain Dew Energy 48%
PRIME 46%
C4 ENERGY 41%
Reign 34%
Zevia 30%
Relentless ENERGY DRINK 25%
Burn 23%
Carabao ENERGY DRINK 23%
Alani Nu 22%
NOCCO 18%

(Source: statista.com)

Per Capita Consumption Of Energy And Sports Drinks (USA)

Year Average per capita volume in liters
2018 26.93
2019 27.3
2020 26.62
2021 28.87
2022 28.83
2023 29.19
2024 29.53
2025 29.88
2026 30.22
2027 30.56
2028 30.9

(Source: statista.com)

Between 2024 and 2028, the American market is expected to increase the per capita consumption of energy and sports drinks by 4.74% in the non-alcoholic drinks segment, which is expected to reach 30.9 liters by 2028. However, growth is stagnant between these years.

Energy Drink Consumers By Age

Consumers Of Energy Drinks In The United States As Of December 2023, By Age(Reference: statista.com)

Most energy drink consumers in the USA are aged between 30 and 49, representing 36% of the total. In addition, 33% of consumers are from the 18 to 29 age group, while 15% belong to the 50 to 64 age group. In addition, 34% are female and 66% are male consumers in the USA. 

Per Capita Energy Drinks Volume Worldwide By Country

Per-Capita Volume Sales In The Energy Drinks Market Worldwide, By Country In 2023(Reference: statista.com)

In comparison with countries, in 2023 the United States of America recorded the highest market volume with per capita consumption in liters resulting in $29.19. Furthermore, the United Kingdom and Japan ranked respectively with $13.2 and 10.87 per capita volume. Other top countries include Spain, Germany, Indonesia, France, Mexico, China and Russia.

Calories In Energy Drinks

Popular Brands

Sugar-free (1 can serving) Fat (g) Carbs (g) Protein (g) Calories
No Fear Energy 1.00 10
Rockstar Energy 20
Red Bull 3.00 10
Amp Energy 5

 

Regular (1 can serving) Fat (g) Carbs (g) Protein (g) Calories
Amp Energy Overdrive 58.00 220
Monster Energy 27.00 100
Red Bull 28.00 110
Rockstar Energy 31.00 140

 

Popular types and popular serving sizes Fat (g) Carbs (g) Protein (g) Calories
Fruit Flavoured Sports Drink, 1 cup or 8 fl oz serving 0.24 16.49 66
Low-Calorie Fruit Flavoured Sports Drink,  1 cup or 8 fl oz serving 7.20 26
1 cup (8 fl oz) 0.19 26.26 0.60 108
1 bottle (12 fl oz) 0.29 39.38 0.90 162
1/2 cup (4 fl oz) 0.10 13.13 0.30 54

(Source: fatsecret.com)

The Buzz Behind The Can: A Deep Dive Into Energy Drinks

Energy drinks are ubiquitous in today’s fast-paced world. From convenience stores to gym shelves, their flashy cans and promises of instant energy beckon weary consumers. But what exactly are these potent concoctions, and how do they work their magic (or mischief)? Buckle up, because we’re about to delve into the science, the hype, and the future of this ever-growing industry.

Decoding The Ingredients List: A Chemist’s Playground

Crack open an energy drink, and you’ll find a surprising mix of ingredients, each playing a specific role in the energy-boosting symphony. Here are the key players:

  • Caffeine: The undisputed champion. Energy drinks are loaded with caffeine, typically ranging from 70mg to a whopping 250mg per can. This exceeds a cup of coffee and acts as the main stimulant, blocking adenosine, a brain chemical that promotes sleepiness. The result? Increased alertness, focus, and even a temporary mood lift.
  • Sugar: The quick-fix fuel. Energy drinks are notoriously high in sugar, often containing around 35-40 grams per serving. This sugar provides a rapid energy surge, but it’s a fleeting one, often leading to a dreaded “crash” later. Some brands offer sugar-free versions with artificial sweeteners, but the health implications of these are also a topic of debate.
  • Taurine: The mysterious partner. This naturally occurring amino acid’s role in energy drinks isn’t entirely clear. Some believe it works synergistically with caffeine, amplifying its effects. However, research is ongoing to fully understand its contribution.
  • B Vitamins: The supporting cast. Vitamins like B6 and B12 play a role in energy production within the body. However, the amount present in energy drinks is unlikely to significantly impact your overall energy levels.
  • The Herbal Allure: Guarana, ginseng, L-carnitine, and other exotic-sounding ingredients often find their way into energy drinks. These drinks boast various benefits, but the scientific evidence to support their effectiveness is often lacking.

The Energy Cascade: From Can To Cells

Now, let’s explore how these ingredients work together to create that energy sensation. Here’s the simplified science:

  • Caffeine Charge: When you consume an energy drink, the caffeine takes center stage. It readily absorbs into your bloodstream and travels to your brain. There, it blocks adenosine from binding to its receptors. This disrupts the sleep signal, leaving you feeling more alert and focused.
  • Sugar Rush: The sugar content also plays a part. Once digested, it enters your bloodstream, causing a rapid rise in blood sugar levels. Your body responds by releasing insulin, a hormone that helps transport the sugar into your cells to be used for energy. This surge in blood sugar provides that initial energy boost.
  • The Potential Domino Effect: While these initial effects might be desirable, there’s a potential downside. The high sugar content can lead to a blood sugar crash later, leaving you feeling drained and irritable. Additionally, excessive caffeine intake can cause jitters, and anxiety, and even disrupt sleep patterns.

Healthy Or Hype? The Great Energy Drink Debate

Energy drinks undoubtedly offer a temporary energy boost, but is it worth the potential downsides? Here’s a balanced view:

  • The Downside of the Buzz: The high sugar content is a major concern. It can contribute to weight gain, cavities, and even pre-diabetes. Additionally, the large amount of caffeine can lead to a range of health issues, particularly for children, pregnant women, and people with certain health conditions.
  • Beyond the Hype: Energy drinks are not a magic bullet for fatigue. A well-balanced diet, adequate sleep, and regular exercise are far more effective ways to maintain sustained energy levels.
  • Moderation is Key: If you do choose to consume energy drinks, moderation is crucial. The American Academy of Pediatrics recommends avoiding them altogether for children and teenagers. Adults should limit their intake and be mindful of the potential health risks.

The Global Buzz: Why Energy Drinks Are Taking Over

Despite the potential health concerns, the energy drink market is booming, projected to reach a staggering $85.9 billion by 2027 [USD]. This rapid growth can be attributed to several factors:

  • Our Busy Lives: We live in a demanding world, juggling work, family, and social commitments. Energy drinks offer a convenient and seemingly quick solution to combat fatigue and boost productivity.
  • A Flavorful Evolution: Gone are the days of syrupy concoctions. Today’s energy drinks come in a wide variety of fruit and other flavors, making them more appealing to a broader consumer base, especially younger generations.
  • The Marketing Blitz: Energy drink companies are marketing masters. They employ high-octane campaigns, often targeting young adults, with themes of extreme sports, adventure, and a cool, rebellious image. This creates a powerful association between energy drinks and an active, exciting lifestyle.
  • Functional Benefits (Debatable): Some consumers believe energy drinks enhance athletic performance. However, research on this is inconclusive. While caffeine can improve focus and endurance in some cases, the high sugar content can lead to dehydration and hinder performance.

From Bean To Buzz: Unpacking The Production Process

The exact recipe for each energy drink brand is a closely guarded secret. However, here’s a general overview of the production process:

  • Ingredient Symphony: Measured quantities of water, sugar, caffeine, taurine, and other ingredients are combined in large mixing tanks. Precise control ensures consistent taste and potency across batches.
  • Fizz for the Fun: Carbon dioxide gas is pumped into the mixture, creating the signature fizzy texture that many consumers enjoy.
  • Filling and Sealing: The finished concoction is then transferred to a filling line where it’s pumped into sterilized cans or bottles. These containers are then sealed to maintain freshness and prevent contamination.
  • Labeling and Distribution: The cans and bottles are adorned with eye-catching labels and packaged for shipment. They then embark on their journey to stores, supermarkets, and distributors worldwide.

The Future Of Energy: Beyond The Hype?

As the energy drink market continues to evolve, we can expect to see some interesting trends:

  • Focus on Natural Ingredients: Consumers are increasingly health-conscious. This may lead to a rise in energy drinks formulated with natural sweeteners, plant-based ingredients, and lower caffeine content.
  • Functional Innovation: Manufacturers might explore additional functional benefits beyond the traditional energy boost. This could include incorporating ingredients that promote focus, cognitive function, or even recovery after exercise.
  • Regulatory Scrutiny: With growing concerns about health impacts, particularly among younger consumers, governments may introduce stricter regulations on caffeine content and marketing practices.

Conclusion

Energy drinks can provide a temporary energy boost, but they come with potential drawbacks. If you’re looking for sustained energy, prioritize healthy habits like sleep, a balanced diet, and staying hydrated. However, if you do choose an energy drink, be mindful of the ingredients, consume them in moderation, and avoid them if you have any underlying health conditions.

Therefore the conclusion provided by Energy Drink Statistics states that a responsible approach to energy management is key to maintaining your physical and mental well-being in the long run.

Ketaki Joshi
Ketaki Joshi

Ketaki Joshi is a professional medical writer with extensive experience in scientific research on illness, health, and healthcare. Her work includes creating feature articles for newsletters and websites, as well as research news stories for doctors and researchers. With a lifelong passion for reading, Ketaki transitioned from a career at a French multinational company to pursue writing professionally. Her dedication to the craft has culminated in the recent release of her first Amazon-published short story, "The Envelope That Changed Our Lives."

More Posts By Ketaki Joshi