Vegan Statistics 2024 By Gender, Market Value, Health Benefits And Deficiencies, Generation And Brand Awareness

Maitrayee Dey
Written by
Maitrayee Dey

Updated · Jun 03, 2024

Aruna Madrekar
Edited by
Aruna Madrekar

Editor

Vegan Statistics 2024 By Gender, Market Value, Health Benefits And Deficiencies, Generation And Brand Awareness

Introduction

Vegan Statistics: Veganism promotes the on-consumption of animal products as well as strictly prohibits the use of animal-made wearables. Veganism is a plant-based diet, and researchers believe that, by following such a diet, one can improve their health and save the environment. Vegan diets provide a higher amount of Vitamin C, folic acid, dietary fibre, magnesium, and iron. Moreover, it is lower in terms of cholesterol, saturated fat, dietary energy, omega-3 fatty acids, and zinc. Let’s understand these recent Vegan Statistics, which will shed light on development in the market.

Editor’s Choice

  • 80% of the leading meat producers are also producing vegan food items.
  • According to the report Worldwide Growth of Veganism by The Vegan Society, in 2023, based on Google Trends, Germany became the leading country with the most searches related to veganism on Google, followed by Austria and the United Kingdom.
  • Meticulous Research findings state that, as of 2023, 2.6 million European residents have adopted a vegan diet, which makes up 3.2% of the total European population.
  • By 2027, the plant-based milk market size is expected to grow at a CAGR of 15%, reaching 14.9 billion
  • The global vegan food market was valued at $24.58 billion in 2023 and is expected to be valued at $27.8 billion in 2028. 
  • The global vegan food market was valued at $24.58 billion in 2023 and is expected to be valued at $27.8 billion in 2028. 
  • If the entire planet’s population shifts to a vegan diet, then within the next 25 years, the environment, personal health, and pollution will be greatly improved, and more than 8 million animal lives will be saved. 
  • The plant-based protein market is expected to grow at a CAGR of 7.3% between 2023 and 2032, reaching $24.1 billion by the forecast period.
  • As of today, more than 2,500 companies are selling 65,000+ certified vegan products, 18,000 of which are edible and 30,000 of which are usable.
  • Between 2022 and 2023, animal welfare was the top reason given by respondents to a survey by Statista for participating in Veganuary.

General Vegan Statistics

  • According to the report Worldwide Growth of Veganism by The Vegan Society, in 2023, based on Google Trends, Germany became the leading country with the most searches related to veganism on Google, followed by Austria and the United Kingdom.
  • As of today, only 7.1% of vegans have around ten years of experience in shifting their lifestyle to veganism, while 2.7% reported having the same for 20 years.
  • Meticulous Research findings state that, as of 2023, 2.6 million European residents have adopted a vegan diet, which makes up 3.2% of the total European population.
  • As of today, more than 2,500 companies are selling 65,000+ certified vegan products, 18,000 of which are edible and 30,000 of which are usable.
  • Vegan Statistics show that 80% of the leading meat producers are also producing vegan food items.
  • Based on a report by the World Health Organization (WHO), 55 billion land animals are unfortunately slaughtered for consumption every year. 
  • Plant-based food sales have improved by 29% compared to the last two years.
  • 92% of the vegan population can easily find vegan products during shopping trips. 
  • 1 out of 12 black Americans are either vegan or vegetarian.

Vegan Statistics By Market Value

  • Retail sales of vegan ice cream are expected to exceed $1 billion by 2024.
  • According to Vegan Statistics, the vegan meat market is projected to be valued at $21 billion by 2026.
  • The plant-based protein market is expected to grow at a CAGR of 7.3% between 2023 and 2032, reaching $24.1 billion by the forecast period.
  • By 2029, the worldwide Vegan footwear market is expected to increase to $46 billion.
  • By 2027, the plant-based milk market size is expected to grow at a CAGR of 15%, reaching 14.9 billion. 

Vegan Statistics By Health Benefits And Deficiencies

  • A person following a vegan diet is likely to suffer from insufficient levels of vitamins B2, B3, B12, and D, along with selenium, calcium, and zinc
  • Vegan Statistics show that a vegan diet aids in reducing the risk of prostate cancer.
  • If the entire planet’s population shifts to a vegan diet, then within the next 25 years, the environment, personal health, and pollution will be greatly improved, and more than 8 million animal lives will be saved. 
  • Based on a report by the University of Oxford, global Veganism can reduce greenhouse gas emissions created by farming by 66%.
  • Furthermore, if greenhouse gas emissions are reduced, then governments can save $1.5 trillion in climate change mitigation projects.
  • Vegan Statistics further show that a vegan lifestyle worldwide is likely to reduce overall agricultural land use by 76%.
  • Diabetic patients who follow a vegan diet are likely to control their blood sugar level by 28%.

Worldwide Vegan Food Market Value

Value Of The Worldwide Vegan Food Market From 2023 To 2024(Reference: statista.com)

According to Vegan Statistics, in 2023, the global vegan food market was valued at $24.58 billion, which is expected to be valued currently at $27.8 billion. This has shown a significant increase in the demand for vegan food.

Eating Habits Of Americans By Gender

Types Of Diets Followed By Adults In The United States In 2023, By Gender(Reference: statista.com)

Comparing the eating habits of American males and females, 46% and 53%, respectively, do not follow any diet. However, those people who follow some kind of diet are majority males. Considering the vegan diet, at least 5% of males and 2% of females in the USA are following it. 

Reasons To Take Part In Veganuary Worldwide

Leading Motivations That Led People To Take Part In Veganuary Worldwide In 2022 To 2023(Reference: statista.com)

Between 2022 and 2023, the top reason given by respondents to a survey by Statista for taking part in Veganuary was animal welfare. The second leading reason was personal health and environment, which collectively represented 79% in 2022 and 84% in 2023. 

Share Of Consumers Who Consume Meat Substitutes Regularly In The USA By Generation

Share Of Consumers Who Regularly Consume Meat Substitutes In The United States In 2023, By Generation(Reference: statista.com)

According to Vegan Statistics 2023, in the USA, 14% of people consume meat substitutes. The majority are millennials, representing 17% of the total. Gen Z and Gen X contribute to meat substitute consumption by 15% and 11%, respectively. In addition, 8% of baby boomers do the same.

Share Of Vegan Diet Consumers In Selected Countries

According to Vegan Statistics by Statista, the following are the number of vegan consumers residing in different countries.

Country Share of vegan consumers
India 11%
Israel 6%
Switzerland 6%
Hong Kong 4%
United States 4%
Turkey 4%
Egpyt 4%
Singapore 4%
Saudi Arabia 4%
Pakistan 4%
China 4%
South Africa 3%
Germany 3%
France 3%
Austria 3%
Taiwan 3%
Philippines 3%
United Arab Emirates 3%
United Kingdom 3%
Vietnam 3%
Poland 3%
Indonesia 3%
Sweden 3%
Thailand 3%
Finland 2%
Spain 2%
Italy 2%
South Korea 2%
Mexico 2%
Canada 2%
Netherlands 2%
Brazil 2%
Australia 2%
Belgium 2%
New Zealand 2%
Argentina 2%
Chile 2%
Peru 2%
Denmark 2%
Kenya 2%
Ireland 2%
Greece 2%
Dominican Republic 2%
Malaysia 2%
Serbia 2%
Norway 2%
Nigeria 2%
Morocco 2%
Russia 1%
Colombia 1%
Japan 1%
Czechia 1%
Hungary 1%
Lithuania 1%
Portugal 1%
Romania 1%

(Source: statista.com)

List Of Celebrities Who Have Turned Vegan

Celebrities Since when? 
Moby 1987
Joaquin Phoenix Since 3 years old
Billie Eilish Since Childhood
Woody Harrelson More than 30 years
Rainn Wilson Around 2017
Evanna Lynch 2014
Stevie Wonder 2016
Elliot Page 2011
Lewis Hamilton 2017
Rooney Mara 2011
Ricky Gervais Unknown
Pamela Anderson More than 30 years
Alan Cumming 12 years
Sia Furler 2014
Peter Dinklage 2014
RZA 1997
Mayim Bialik At the age of 19 years
Fearne Cotton At the age of 11 years
Colin Kaepernick Revealed in 2016
Sadie Sink Unknown
Leona Lewis 2012
Lucy Watson Unknown
Joan Jett During 80s
Thandiwe Newton Unknown
Tobey Maguire 2009
Bryan Adams 1989
Mýa Since younger age
Madelaine Petsch Since birth
Alicia Silverstone 1998
Natalie Portman 2008
Daisy Ridley Unknown
Emily Deschanel At the age of 17 years
Kate Mara Unknown
Ruby Rose Unknown
Danielle Brooks 2017
James Cromwell While filming Babe
Nathalie Emmanuel Unknown
Kevin Smith Unknown
Bimini Bon Boulash Unknown
Rob Zombie Unknown
Romesh Ranganathan 2013
Will.i.am 2018
Travis Barker 2008
Brian May Unknown
Maggie Q Unknown
Theo Rossi At the age of 22
Christ Packham Unknown
Casey Affleck 1995
Jenna Dewan 2013
Jessica Chastain More than 15 years
Daryl Hannah At the age of 11
Morrissey 2010
Jared Leto Unknown
Oli Skyes 2013
Bella Ramsey Unknown
Halle Bailey Unknown
Jessie Cave 2016
Jon Stewart 2015
Sam Ryder Unknown
Peter Egan 2016
Elaine Hendrix 2006
Aidan Gallagher Since young age
Lizzo 2020
Jermaine Dupri Unknown
Lee Mack 2016
Jennifer Coolidge Unknown
Cillian Murphy Unknown
Donna D’Errico Unknown
Jon Richardson Unknown

(Source: statista.com)

Leading Meat Substitute Brands In The USA By Brand Awareness

 

Leading Meat Substitute Brands Ranked By Brand Awareness In The United States In 2023(Reference: statista.com)

Based on Vegan Statistics 2023, MorningsStar Farms is the leading meat substitute brand in the USA, with more than 50% of its popularity. Other most popular brands in a similar category are Beyond Meat, Impossible, Amy’s Kitchen, and Gardein.

Unveiling Veganism: A Compassionate Approach To Living

Veganism goes beyond just a dietary shift; it’s a philosophy and a way of life centered around minimizing the exploitation and cruelty inflicted on animals. This translates into abstaining from all animal products, not just in what you eat but also in clothing, cosmetics, and anything that might involve animal testing. It’s a conscious decision to live with compassion and respect for all living beings.

Unveiling The Health Benefits Of Veganism

While individual results may vary, a well-planned vegan diet offers a multitude of health advantages:

  • Reduced Risk of Heart Disease: Vegan diets are typically lower in saturated fat and cholesterol, both significant contributors to heart health concerns. By eliminating animal products, you’re reducing your intake of these potentially harmful elements, lowering your risk of heart disease.
  • Lower Blood Pressure: Studies suggest that vegans may have lower blood pressure levels compared to meat-eaters. This could be due to the reduced intake of saturated fat and sodium, which are known to elevate blood pressure.
  • Weight Management: Vegan meals are often naturally rich in fiber and lower in calories. Fiber keeps you feeling fuller for longer, aiding in weight management by curbing cravings and reducing overall calorie intake.
  • Improved Blood Sugar Control: Plant-based diets can be incredibly beneficial for managing blood sugar levels, especially for those with type 2 diabetes. This is because plant-based foods tend to have a lower glycemic index, meaning they cause a slower and steadier rise in blood sugar compared to processed foods and animal products.
  • Increased Fiber Intake: Fiber is crucial for healthy digestion and gut health. Vegans naturally tend to get more fiber due to their focus on fruits, vegetables, and whole grains, which are all excellent sources of dietary fiber.

Important Note: Consulting a registered dietitian is highly recommended, especially when transitioning to a vegan lifestyle. This ensures you’re getting all the essential nutrients your body needs, particularly vitamin B12, iron, and calcium, which are more readily available in animal products. They can guide you on incorporating fortified foods and supplements to address any potential deficiencies.

Veganism And The Environment: A Glimmer Of Hope For The Future

The environmental impact of animal agriculture is undeniable. Livestock farming contributes significantly to greenhouse gas emissions, deforestation, and water pollution. Here’s how a large-scale shift toward veganism could benefit the environment in the next decade:

  • Reduced Greenhouse Gas Emissions: Animal agriculture is a major contributor to methane and nitrous oxide emissions, both potent greenhouse gases that trap heat in the atmosphere and contribute to climate change. A significant decline in meat consumption could significantly mitigate these emissions, helping to slow down global warming.
  • Conserved Water Resources: Raising animals requires a substantial amount of water. Studies suggest that shifting to plant-based diets could significantly reduce overall water usage. Plant-based proteins generally require less water to produce compared to meat, leading to significant water conservation efforts.
  • Preserved Biodiversity: Animal agriculture often leads to deforestation to create grazing land for livestock. This deforestation disrupts ecosystems and threatens endangered species. Widespread veganism could help protect rainforests and the diverse species that call them home.

However, it’s important to consider:

Sustainable Practices: Even within a vegan framework, responsible sourcing of plant-based foods is crucial. Practices like monoculture farming, where large areas are dedicated to a single crop, can have environmental drawbacks such as soil depletion. Opting for organic and locally sourced produce whenever possible promotes sustainable agricultural practices.

Embracing A Plant-Powered Plate: A World Of Delicious Vegan Options

Going vegan doesn’t mean sacrificing flavor or variety. The world of vegan cuisine is vibrant and offers endless possibilities for delicious and healthy meals. Here’s a glimpse into the exciting world of plant-based food:

  • Plant-Based Proteins: Lentils, beans, chickpeas, tofu, tempeh, seitan, and various plant-based meat alternatives offer a wide range of protein sources to keep you feeling energized. These options can be incorporated into various dishes, from hearty stews to flavorful stir-fries.
  • Whole Grains: Brown rice, quinoa, whole-wheat bread, and other whole grains provide complex carbohydrates and fiber, keeping you feeling full for longer and providing sustained energy throughout the day.
  • Fruits and Vegetables: The vibrant world of fruits and vegetables offers a treasure trove of vitamins, minerals, and antioxidants essential for overall health and well-being. Explore the vast array of seasonal produce to create colorful and flavorful meals.
  • Healthy Fats: Avocados, nuts, seeds, and olive oil provide essential fats that your body needs for proper functioning. These healthy fats also contribute to feelings of satiety and can enhance the taste of your meals.
  • Plant-Based Milk: Soy milk, almond milk, oat milk, and coconut milk offer delicious alternatives to dairy. These can be enjoyed in cereal, smoothies, coffee, or simply on their own.
  • Vegan Cheese and Yogurt: The world of vegan cheese and yogurt is constantly evolving, offering a growing variety of plant-based options that are both delicious and nutritious. From creamy cheeses to tangy yogurts, there’s a vegan alternative to satisfy your cravings.

With a little creativity and exploration, you can find vegan versions of all your favorite dishes. Websites and cookbooks dedicated to vegan cuisine provide endless inspiration for creating mouthwatering meals that are kind to your body and the planet.

Dispelling Myths And Embracing The Truth About Veganism

There are many misconceptions surrounding veganism. Here are some common myths debunked and the truths revealed:

  • Myth: Vegans don’t get enough protein.
  • Truth: With proper planning, vegans can easily get enough protein from a variety of plant-based sources, such as legumes, nuts, seeds, and whole grains. These options are often packed with protein and other essential nutrients.
  • Myth: Vegan diets are bland and boring.
  • Truth: Vegan cuisine is vibrant and flavorful, with endless possibilities for creating delicious and exciting dishes. From innovative plant-based meat alternatives to colorful and creative vegetable dishes, vegan meals can be just as satisfying and flavorful as any traditional meal.
  • Myth: Being vegan is too expensive.
  • Truth: While some specialty vegan products can be pricey, a well-planned vegan diet can be quite affordable. Focusing on whole grains, beans, and seasonal fruits and vegetables can keep grocery costs reasonable. Additionally, many staple vegan ingredients are naturally budget-friendly.
  • Myth: Being vegan is all or nothing.
  • Truth: Every step towards reducing animal products helps. Consider “Meatless Mondays” or gradually incorporating more plant-based meals into your diet. Even small changes can make a positive difference in your health and the environment.

Conclusion

As shown in these Vegan Statistics, veganism is a personal choice with far-reaching benefits. Whether motivated by animal welfare, environmental concerns, or personal health, a vegan lifestyle can be a positive and rewarding change for you and the planet. With a little planning and exploration, you can discover a world of delicious vegan options and embrace a compassionate and sustainable way of living.

Maitrayee Dey
Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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