Yelp Statistics By Users, Demographics, Revenue and Facts (2026)

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Yelp Statistics: Yelp is a popular online platform that helps users find local businesses based on reviews and ratings from other customers. In 2026, Yelp continues to hold a significant presence, particularly in the U.S., where most of its traffic and revenue are generated. Yelp offers both a website and a mobile app, making it easy for people to access business information and read reviews.

Businesses can also advertise on Yelp, using the platform to reach new customers and manage their online reputation. With its comprehensive review system, Yelp plays a vital role in connecting people with trusted local businesses. This article will help you understand Yelp’s key statistics and trends, providing valuable insights for businesses aiming to optimize their presence on the platform.

Top of the Line

1. Yelp Statistics show that by the second quarter of 2025, Yelp generated a net revenue of USD 370 million.
2. Additionally, during this period, Yelp reported USD 44 million in net income, which demonstrates the company’s profitability.
3. As of 2025, Yelp attracts approximately 133.7 million unique monthly visitors across its platforms, both mobile and desktop.
4. Mobile access remains significant, though desktop has actually gained relative share: about 52% of traffic (around 69.4 million visits) came via desktop, with the remainder via mobile.
5. On average, 28 million devices used the Yelp app each month in 2025.
6. Meanwhile, around 93.6% of Yelp’s users are from the United States, reinforcing the platform’s dominance in the American market.
7. In 2025, the largest share of Yelp’s users will be over 55, with around 41% being over 55.
8. Similarly, education levels among users are high, with around 60% holding a bachelor’s degree or higher.
9. Moreover, according to income data, nearly 56% of U.S. Yelp users earn USD 100,000 or more annually.
10. Yelp Statistics further states that by the end of 2025, Yelp had accumulated over 330 million reviews.
11. Yelp reviews shared based on distribution and category: Recommended (70%) and Home & Services (20%).

Interesting Facts About Yelp

• A report published by Review42 states that in the United States, Yelp.com is the 58 th most-visited website.
• Yelp has over 330 million reviews worldwide, helping people find local businesses and understand customer experiences easily.
• To date, Yelp has about 29 million people using its mobile app every month on average.
• In 2025, about 45% of people check Yelp reviews before they decide to visit a business.
• Besides, almost 35% of people who search on Yelp visit the business they look up to within 24 hours after their search.​

General Yelp Statistics

• Yelp had an average of 496,000 businesses paying for advertising each month in 2025.
• About 35% of people who search for a business on Yelp visit that business within a day.
• Yelp users with active profiles write ten times more reviews than anonymous users, helping build trust and visibility.
• Yelp is used in 35 countries and supports content in 42 languages worldwide, making it widely accessible.
• Although Yelp is growing internationally, 93.4% of its traffic comes from the U.S., 1.18% from the U.K., and smaller amounts from countries like Canada and Australia.
• Yelp Statistics also reports that 79% of Yelp users think online reviews are very important when deciding which businesses to visit or use.
• In addition, Women wrote around 61% of all reviews on Yelp in 2025.
• A recent survey shows that about 44% of American consumers regularly use Yelp to find local businesses and reviews.
• 97% of Yelp users think online reviews are important when deciding which business to visit or use, and 96% of people on Yelp actively compare businesses before making a decision.
• Besides, 82% of people have bought products or services through Yelp after using the platform to find businesses.
• Yelp had 5,168 employees in 2025.
• In 2025, 80% of all searches and 76% of all ad clicks on Yelp were made through mobile devices.

(Source: trinity-core.s3.us-west-1.amazonaws.com)

Benefits of Yelp for Business

• Yelp provides businesses with an online platform on which they can create profiles, add information, and attract potential customers.
• Positive reviews on Yelp can boost a business’s credibility, as 47% of consumers check Yelp before visiting a company, and a 9% increase in revenue in 2025.
• These tools assist organizations in lead generation through functionalities such as quote request, wait list, and reservation features.
• With Yelp, organizations can gain free publicity through claiming their business page on Yelp.
• They help organizations to lead generation through functionalities such as quote request, wait list, and reservation features.
• Yelp Analytics helps businesses track visits, reviews, and customer engagement to make better decisions and improve services.
• Also offers paid ads that help businesses reach the top of search results for more visibility.
• Yelp lets businesses reply to customer reviews directly, allowing them to engage and improve customer relationships easily.
• The mobile app is important for attracting people who use their phones while moving around during the day.

Yelp Revenue Statistics

• In the second quarter of 2025, Yelp generated a record net revenue of USD 370 million, up from USD 357 million in Q2 2024.
• Yelp’s revenue was USD 358.5 million in Q1 2025, up 8% from USD 332.75 million in Q1 2024.
• For the full year 2024, Yelp’s Services advertising revenue reached USD 879 million, an increase of 11% from the prior year.
• Quarterly revenue for 2025 was Q1 (USD 358.5 million), Q2 (USD 370.3 million), Q3 (USD 376.0 million), and Q4 (USD 359.99 million), bringing full-year 2025 net revenue to a record USD 1.465 billion.

(Reference: statista.com)

By Segments

(Reference: statista.com)

• In the first quarter of 2024, Yelp’s net revenue was segmented into two different segments: advertising (USD 317.64 million) and other services revenue (USD 15.3 million).

By Region

• Yelp Statistics further elaborate that in 2025, Yelp made USD 1.465 billion in total revenue, with USD 1.455 billion of that coming from the United States market.
• Similarly, Yelp’s international revenue (all other countries combined) accounted for around USD 9.70 million.

Yelp Market Share Statistics

(Reference: wallstreetzen.com)

• In 2025, Yelp continues to hold roughly 6% of the online review market, while Google still leads with approximately 73%, making Google Yelp’s largest competitor by a significant margin.
• Other platforms share is followed by Facebook (3%), TripAdvisor (3%), and others (15%).

Yelp Costs and Expenses by Type

Yelp User by U.S. Demographics

• Yelp Statistics in 2025 show that the largest share of Yelp’s users will be over 55, with around 41% being over 55.
• However, other user shares of Yelp are followed by 35 to 54 years (32%) and 18 to 34 years (26%).

By Education

• Similarly, education levels among users are high, with around 74% holding a bachelor’s degree or higher.
• As of March 2025, U.S. Yelp users’ share by education is a college degree (60%), no college degree (26%), and graduate school (14%).

By Income

• In the same year, around 54% of American Yelp users are currently earning above USD 100 K.
• In contrast, other Yelp users’ annual incomes are stated as 23% (USD 60K to 99K) and 22% (USD 0 to 59K).

Yelp Advertising Revenue by Category

(Reference: yelp-press.com)

• As per Yelp Statistics, the services segment of Yelp will capture the highest share, around 65%, in 2024.
• On the other hand, restaurants, retail establishments, and others will secure 35% of the advertising share.

Distribution of Yelp Ads

(Reference: statista.com)

• In the first quarter of 2025, Yelp earned USD 232 million in advertising revenue from service businesses, such as home, local, professional, and pet services.
• However, in total, businesses in the United States, including restaurants, retail, fitness, and health and beauty, generated USD 110 million through Yelp in the Restaurants, Retail & Other (RR&O) category.

Yelp by Review Distribution

(Reference: yelp-press.com)

• Based on distribution, around 74% of the share is currently secured by recommended reviews on Yelp.
• Meanwhile, Not-Recommended and Removed had a review distribution share of 17% and 9%, respectively.

By Distribution of Review Star Ratings

(Reference: yelp-press.com)

• On Yelp, 52% of all reviews have a 5-star rating, showing that most users leave high ratings.
• Yelp Statistics by 2025 end further states that Yelp’s distribution share by star ratings is 18% (1 Star), 16% (4 Stars), 8% (3 stars), and 6% (2 stars).

By Distribution of Average Business Ratings

(Reference: yelp-press.com)

• In 2024, the average of 40% of U.S. business ratings on Yelp secured 4 and 4.5 stars.
• Similarly, other businesses share by ratings: 24% (3 and 3.5 stars), 16% (5 stars), 16% (2 and 2.5 stars), and 5% (1 star and 1.5 stars).

Yelp’s Reviewed Business by Category

(Reference: yelp-press.com)

• As mentioned in Yelp Statistics 2024, in Yelp’s reviewed businesses, the Home & Local Services category captured the largest share, accounting for 20%.
• Furthermore, other categories with a high share of Yelp-reviewed businesses are Restaurants (17%), Shopping (15%), Beauty and Fitness (11%), Health (9%), Auto (6%), Travel and hotel (4%), Arts, Entertainment & Events (4%), and Nightlife (2%).

Yelp App Unique Devices by Usage

(Reference: wallstreetzen.com)

• According to Yelp Statistics, in 2025, around 28 million devices used the Yelp app on average monthly, a slight decline from 28.6 million devices in 2024.

Yelp Paying Advertising Location by Number of Businesses

(Reference: wallstreetzen.com)

• At the end of 2025, 496,000 businesses advertised on Yelp, a drop from 521,000 businesses advertising in 2024.
• In contrast, Yelp had an average of 510,000 businesses paying for advertising each month in Q2 2025.

Yelp Employee Statistics

• Yelp Statistics show that Yelp had 5,168 employees in 2025, an increase from roughly 5,116 employees in 2024.
• The sales and marketing segment captured the highest employment share, resulting in 63%.
• Furthermore, Yelp’s other departments’ employment share includes product development (28%) and General and administrative (9%).
• In 2024, Yelp’s largest employment share by race was captured by whites (51.60%), followed by Asians (14.28%), Blacks (10.99%), Latinos (13.50%), Native Americans (0.20%), and Native Hawaiians or other Pacific Islanders (0.42%).
• Based on gender, Yelp’s employees’ shares in the same period were men (51.13%), women (46.18%), non-binary (0.29%), and not disclosed (2.4%).
• By age group, employees aged 30 to 50 years secured a share of 65.27% in 2024, followed by those below 30 years (28.28%) and 50 and above (6.44%).

Yelp Website Traffic Statistics

(Source: similarweb.com)

• As of August 2024, the total number of website visits to Yelp.com had reached 148.4 million, down 1.69% from last month and securing a 49.79% bounce rate.
• In the past three months, Yelp.com’s global ranking improved from 210 to 213, showing a significant rise in its position.
• Yelp Statistics further show that yelp.com’s desktop traffic went down by 1.69% this month compared to the previous month.

By Country

(Reference: semrush.com)

• Yelp.com’s core audience is located in the United States, which accounts for a dominant 85.43% of the website’s total traffic, generating 122.38 million visits, with a fairly balanced device split of 45.99% desktop and 54.01% mobile.
• Germany ranks as the second-largest traffic source, contributing 1.33% of total visits and generating 1.9 million visits, with 46.83% coming from desktop and 53.17% from mobile devices.
• During the same period, other countries recorded the following contributions to total traffic: Australia: 1.31% (1.88 million visits, 45.32% desktop and 54.68% mobile), Bangladesh: 1.16% (1.66 million visits, with an overwhelming 99.47% from desktop), and the Philippines: 1.02% (1.46 million visits, 85.8% desktop and 14.2% mobile).

By Device

(Reference: semrush.com)

• Mobile devices slightly lead Yelp’s traffic at 52.11%, reflecting users’ preference for searching local businesses and reviews on the go through smartphones.
• Desktop traffic accounts for a nearly equal 47.89% of total visits, showing that a substantial portion of users still rely on computers for detailed research and business comparisons.
• Traffic trends over the past six months show a fairly balanced split between both device types, with total visits growing steadily from around 100M in February to nearly 150M by July.

By Demographics

(Reference: similarweb.com)

• In August 2024, male and female users of Yelp.com were 51.88% and 48.12%, respectively.
• Similarly, Yelp Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, which is 26.87%.
• 18.58% of Yelp website users are aged 35 to 44 years.
• In contrast, 17.83% and 15.19% belong to individuals aged 45 to 54 and 55 to 64, respectively.
• Around 11.68% of website users are aged between 18 to 24 years.
• 65-year-old users and those above age contributed 9.85% of user shares of yelp.com.

By Traffic Source

(Reference: similarweb.com)

• Yelp Statistics 2024 also shows that organic search generated the highest traffic rate to yelp.com, accounting for 71.24%.
• Almost 24.35% of the share comprises direct traffic searches, while 3.24% is from referrals.
• Others are followed by paid searches (0.25%), social media (0.81%), mail (0.04%), and display (0.06%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• Reddit had the highest social media referral rate, with a 30.13% share compared to other social network traffic on the Yelp website.
• YouTube and Facebook each contributed a share of 28.65% and 18.18% on Yelp.com.
• In July 2024, Instagram and Facebook Messenger accounted for around 6% and 4.91% of website traffic, respectively.
• Other social media segments collectively accounted for 12.13% of the Yelp website.

Yelp Achievement Statistics

Yelp Consumer Statistics

• Yelp has closed over 1.3 million user accounts for posting fake reviews or participating in dishonest activities.
• Yelp Statistics reports that in 2025, Yelp avoided producing personal information for 99% of user accounts subject to legal information requests.
• In the U.S., Yelp placed 6 Questionable Legal Threat Alerts on business pages, while Media Attention Alerts rose 58% year-over-year.
• Customer alert reasons include compensated activity (3%), legal threats (2%), suspicious reviews (15%), and media attention (80%).

Yelp’s Fastest Growing Brands, 2025

(Source: data.yelp.com)

• As per Yelp Statistics, Home services brands saw more searches and reviews, with Yelp users increasing reviews by 9% to find local service providers more easily.
• Consumer interest in health and beauty brands like gyms, salons, and wellness centers increased by 7% during recent months.
• Restaurants are very popular on Yelp, with 60% of page views coming from food-related businesses in 2025.

Yelp’s User by Top Drivers of Brands Online

(Reference: marketsplash.com)

Top Topics Discussed By Yelpers Online

• Yelp Statistics in 2024 as well as for 2025 further show that approximately 74% of Yelpers engage in conversations about food, whether reviewing restaurants, sharing culinary experiences, or recommending local eateries.
• Travel follows closely, with 68% of users discussing destinations, hotels, and vacation experiences.
• Music is another popular subject, attracting 65% of users. These users often review live performances, share playlists, or discuss local music venues.
• Health and fitness also appear frequently in Yelp discussions, with 51% of users showing interest in gyms, fitness programs, and wellness services.
• Similarly, reading and writing are discussed by 51% of Yelpers, who contribute to conversations around local bookstores, author events, or writing workshops.

Consumers’ Most Used Review Sites or Apps for Evaluating Local Businesses

(Reference: embedsocial.com)

• Around 81% of people prefer Google for online reviews, while 45% of consumers use Facebook as their second choice for checking reviews.
• Additionally, Yelp captured the third position, with a share of 44%, as of the first quarter of 2024.
• Others include TripAdvisor (21%), Better Business Bureau (20%), Apple Maps (16%), Trustpilot (10%), Heartgrades (9%), Agni (7%), Yellow Pages (6%), and others (3%).

Yelp Statistics by Content, Trust, and Safety Between 2024-2025

• In 2025, Yelp removed over 46,200 reviews for threats, hate speech, lewdness, or other harmful content to keep the platform safe.
• Yelp’s team rejected over 50,700 new business pages for spam-related activities that violated the platform’s policies, a 29% increase from 2024.
• It received 22 million reviews, but 30% were not recommended or were removed by Yelp’s automated system and team (17% not recommended + 11% removed by User Operations + 2% self-removed).
• Meanwhile, Yelp closed over 1.3 million user accounts due to breaking the rules, such as deceptive or abusive behavior, and violating its terms, a 138% increase from 2024.
• Yelp placed over 1,190 Unusual Activity Alerts and 266 Public Attention Alerts on business pages to warn users about fake reviews or misleading activity.

Final Thoughts

Yelp is a strong platform that helps connect people with local businesses. Businesses can benefit a lot from Yelp because good reviews can increase their sales. Yelp makes a lot of money from ads, making it a leader in the review market.

Businesses need to keep their Yelp profiles up to date, especially for mobile users, to attract more customers. In today’s digital world, having a good presence on Yelp is key to business success.

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